Juliana Pinheiro

Experience

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  Oracle

  May 2003 - Apr 2006

  Human Resources Training Development

  HR Intern responsible for the coordination of trainings (venue set-up, materials, evaluations and reports), team building programs (identification of needs, providers, locations and logistics) and general assistance for HR routines of recruitment and carreer development.

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  Synovate

  Nov 2006 - Jan 2009

  Consumer and Market Research Analyst

  Qualitative and quantitative fieldwork management and data analysis of several types of automotive studies, including car clinics (product and concept tests), customer satisfaction, brand image, U&A and communication (pre and post ad test).

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  GfK Custom Research

  Jan 2009 - May 2011

  Consumer and Market Research Analyst

  Qualitative and quantitative fieldwork management and data analysis of several types of automotive studies, including car clinics (product and concept tests), customer satisfaction, brand image, U&A and communication (pre and post ad test).

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  IBOPE Inteligência

  Mar 2012 - Dec 2014

  Consumer Research Coordinator

  Market and consumer research management with full project design, qualitative and quantitative fieldwork management, data analysis and presentation of conclusions and recommendations. Insights generated mainly from brand image, usage and attitude and concept&product tests.

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  Kantar TNS México

  Feb 2015 - Feb 2016

  CX Research Manager

  Manager at Customer Strategies team, mainly responsible for designing customer satisfaction and loyalty programs and delivering insights on consumer experiences for B2C large companies operating in Mexico and LATAM.

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  Travelling

  Feb 2016 - Aug 2016

  Sabbatical
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  Ipsos Brasil

  Oct 2016 - Apr 2019

  Providing insights across studies, using market information and combining with collected data from quantitative and qualitative research. Main reference to the client about all research services and main acquisitor of client information inside the company. Product quality and customer satisfaction research manager for a bunch of automakers, developing a software as a service team and delivering insights and recommendations over consumer perception of their products.

  • Cross-data Insights - Account Manager

    Jun 2018 - Apr 2019

  • Product Quality and CX Research Manager

    Oct 2016 - Jun 2018
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  The Unicist Research Institute

  Jan 2020 - Oct 2020

  Research Partner - Insourcing Unicist Technologies

  Research Partner in R&D projects that deal with the insourcing of UnicistBusiness Technologies. The Unicist Research Institute is a world leading researchcenter in its segment. It has been a pioneer in complexity science research since1976. The business arm is the Unicist Confederation that provides business objects driven solutionsthat materialize the 4th Industrial Revolution and the academic arm is a business school basedon the unicist evolutionary approach and unicist strategy Show less

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  Stellantis Latam

  Dec 2020 - Jan 2024

  Customer Insights and Market Research

  Use of market research and internal data to provide insights for product development and customer experience enhancement. Full data collection planning and analysis, using data analytics tools for deep dive analysis and dashboard presentation.

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  InDrive

  Jan 2024 - now

  Consumer Research Manager Latam