
Yudhi Agus Adetria

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About me
Managing Partner PT. Mega Ekspansi Asia Pasifik (MEAP) │ Passionate in sales industry with over 20 years B2B and B2C experience in multi-industries │ Lifetime learner
Education

SMK Telekomunikasi Sandhy Putra Jakarta
1996 - 1999Telecommunications EngineeringActivities and Societies: Soccer team
Experience

PT. Mitra Adiperkasa, Tbk
Jan 2000 - Mar 20041. In charge for one of the Sports Station outlet2. Maintaining high performance of sales store3. Responsible for hitting the store target4. Manage and train sales staffs5. Responsible for routine physical inventory6. Analyzing markets7. Promotional events8. Manage in and out stock inventories9. Cashier 1. Responsible for hitting individual sales target in order to achieve store's sales target2. Responsible for inventory stock in and out for the brands appointed3. Responsible delivering customer's satisfaction
Supervisor
Oct 2002 - Mar 2004Sales Team Leader
Jun 2001 - Oct 2002Retail Sales Staff
Jan 2000 - Jun 2001

CV. Sumber Makmur
Mar 2005 - Feb 2006Operational Head1. Doing direct sales in traditional markets2. Maintaining performance of sales and marketing eam3. Expanding the business4. Analyzing and targeting markets5. Responsible for logistic and distribution channels and management6. Control trade promotion budget spending to ensure maximum cost effectiveness and profitability7. Reporting directly to the owner8. Manage logistic, warehouse, sales and marketing staffs

PT. Telekomunikasi Indonesia Tbk.
Feb 2006 - Mar 2008Marketing Executive1. Doing sales activity in terms of postpaid numbers, broadbands and terminals.2. Reporting sales result3. Surveying customers4. Postpaid activation officer5. Analyzing and targeting market

Appco Group Asia
Apr 2008 - Nov 2011In Business Development (Asst. Country Head)1. Acting as an office manager2. Responsible managing sales team consist of 30-60 people3. Worked directly with Country Head of Indonesia in running and managing the offices4. Responsible for offices daily operation, such as running office meeting, roster, road-trips, collecting paperwork, office interview and office expansion5. Conduct sales training, product knowledge training and customer service training6. Responsible managing team managers 7. Maintaining high performance of teams sales by doing team meeting, 1 on 1 conversation with each team manager, tracking target, motivation8. Worked with admins in on sales paperworks9. Worked with HR for recruitment advertisement and interviews10. Worked with CS team, make sure that everyone delivering high quality customer service either to customers or to the clients11. Worked with Clients Account Manager, to implement what clients needs and wants12. Networking with other 800 Appco's offices13. Overseas meeting and training Show less In Business Development (Asst. Managing Director & Senior Sales Training Manager)1.Responsible managing sales team consist of 15 people2.Worked directly with Branch Manager in running and managing the office3.Responsible for office daily operation, such as running office meeting, roster, road-trips, collecting paperwork, office interview and office expansion4. Conduct sales training, product knowledge training and customer service training5. Responsible managing team managers 6. Maintaining high performance of teams sales by doing team meeting, 1 on 1 conversation with each team manager, tracking target, motivation7. Worked with admins in sales paperworks check8. Worked with HR on recruitment ads and interviews9. Worked with CS team, make sure that everyone delivering high quality customer service either to customers or to the clients10.Worked with Clients Account Manager, to implement what clients needs and wants11. Networking with other 800 Appco's offices12. Overseas meeting and training Show less 1.Responsible managing sales team consist of 10 people2.Conduct sales training in role-play sales pitch and develop each team member skills in sales, training and recruitment3.Maintaining performance of individual sales by doing team meeting, 1 on 1 conversation with each team member, tracking target, motivation and resolve any issues/conflicts4.Responsible for recruitment and team building, such as taking applicants to field interview, spotting new talents and make final decisions on recruitment process for the company5.Train the trainer in sales training, training people and recruitment6. Overseas Meeting and Training7. Conduct of face to face sales in terms of showing leadership and example Show less
Asst. Country Head (Business Development)
Oct 2009 - Nov 2011Senior Sales Training Manager (Business Development)
Jul 2009 - Oct 2009Sales Team Manager (Team Management)
Aug 2008 - Jul 2009Field Representative (Sales & Marketing)
Apr 2008 - Aug 2008

ESYE Premium Footgear
Nov 2011 - Jun 2012Founder
Standard Chartered Bank
Nov 2011 - Jan 2012Marketing Executive Freelancer
PrimaFit
Jun 2012 - May 2024As part of the biggest company's revenue department. In-charge of Commercial Sales B2B in Jakarta, Palembang, Pekanbaru, Batam and Bintan areas for commercial fitness equipment (hotels, apartments, hospitals, schools, corporates wellness and commercial fitness clubs). Responsible for achieving company's target by opening new market possibilities, new projects, and maintaining existing clients. These can be done from scratch to delivering clients satisfaction such as canvassing, consulting on equipment selection based on needs analysis, designing fitness facilities, helping clients on making decisions choosing the right equipment based on needs and budget, closing and add on selling, making sure equipment delivered on time, provide product training. Last but not least, making sure payment made on time. Show less Responsible for developing PrimaFit’s position as a supplier & retailer of premium fitness accessories (Polar, TRX, TriggerPoint, Harbinger, Bosu and many more) in Indonesia. To ensure the brand is “displayed” to maximize sales opportunities. - Preparation of annual purchase plan and sales budget - Conceptualization of the A&P plan and budget for the year - Preparation & analysis of Merchandising Plan - Preparation of Order Forecast/Sheet - To develop regular retail display concepts for stores and exhibitions. - Dissemination of product information to operations - Checking delivery to retailers from warehouse reaction time - Visual Merchandising of products in retail stores - Analysis of sales performance vs. inventory level - Monitoring of shipment/arrival of goods in the country and in the stores. - To develop the exhibition annual program and develop ‘special offer’ programs to increase sales and awareness - To liase with retailers in ensuring that products are merchandised in the stores according to the brands’ positioning. - To produce all the periodic reports which includes summary of the month’s sales & marketing activities. - Establish and maintain adequate computerized database throughout Indonesia - Ensure all quotes go out same day - Arrange press coverage to promote PrimaFit and the brands carried name and products - Develop mail out newsletter to ensure regular communication with all clients - Understand service issues and procedures - Product knowledge training in-house and also resellers Show less 1. To assist sales & marketing management with communications media & advertising materials to effectively represent the company's products & services to customers & prospects both for PrimaFit & LifeSpa Fitness2. Receives work assignments from Marketing Communications Manager based on current needs, experience of the specialist & specialist's particular strengths in advertising or communications 3. Meets with appropriate sales or marketing representative to discuss communication needs or participates as a member of the sales & marketing team4. Reviews literature in the assigned marketing project, previous marketing materials used in the assignment area, & gathers materials of competitive companies in the field5. Researches, writes, develops sketches of supporting graphics, & consults with printing firm representatives on the needs of the particular project. Presents recommendations to Marketing Communication Manager or Board of Directors6. Where appropriate, arranges for the development of videotape scripts & selects a film producer to handle the assignment. Overviews editing & voice overs to assure quality production in line with the parameters of the assignment7. May develop & coordinate multimedia packages - letters, brochures, video, point of purchase displays - or particular assignments 8. Develops direct mail programs, as dictated by the assignment, & monitors roll-out of the campaign & checks for success level at conclusion 9. Develops draft advertising text & layouts as part of campaign materials & presents to advertising manager for review & approval10. May staff company booth or exhibit at trade & community fairs11. May be referral person for questions on department communications materials12. Develops on SOP for every sales & marketing project13. Assist the HR Manager on staffs recruitment14. Develops & updates for company’s website, e-commerce & social medias contents Show less
Commercial Sales
Jun 2012 - May 2024Wholesale Manager
Jan 2015 - Dec 2016Polar Brand Manager (Also act as Asst. Wholesale Manager)
Feb 2014 - Jan 2015Asst. Marketing & Communication Manager
Jun 2012 - Feb 2014

PT. Maestro Works Indonesia
Jun 2024 - Mar 2025Co-Founder
PT. Mega Ekspansi Asia Pasifik
Aug 2025 - nowManaging Partner
Licenses & Certifications

Greet and Sell
PT. Mitra Adiperkasa Tbk
Train the Trainer Customer Focused Selling
Ascent AdvisingJun 2015
The Importance of Nutrition and Body Fluid in Children
PT. Amerta Indah Otsuka (Pocari Sweat)Feb 2013
Train the Trainer
Appco Group AustraliaNov 2010
Languages
- enEnglish
- inIndonesian
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