Mourjya Goswami

Experience

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  Pregrad

  Nov 2022 - Jan 2023

  Marketing Intern

  Performed Market Research and SWOT analysis to expand 25% market share in urban population. Created interactive dashboards on Power BI for real-time data visualization, which are now utilized by over 70+ team members; streamlined decision-making processes and reduced weekly reporting time by 10 hours allowing for more efficient operations and focusing efforts on strategic initiatives.Led social media marketing campaigns, increased brand loyalty by 25% and brand engagement by 15%.Conducted 300+ customer satisfaction surveys resulting in 15% increase on service quality experience. Show less

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  JEEVIKA, Rural Development Department, Government of Bihar

  Mar 2023 - Apr 2023

  Marketing Research Analyst

  Recommended business model using BMC, with 30% cost reduction and customer base expansion.Led a series of regression analyses to evaluate the impact of marketing campaigns on sales performance; results provided actionable insights those increased campaign ROI by 40%, exceeding quarterly targets. Designed and implemented field surveys encompassing 150+ questions, yielding rich consumer insight and analysed the attrition rate and factors affecting it; analysis revealed emerging trends in demographics, ultimately guiding executable strategic decisions. Show less

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  SmartED Innovations

  Mar 2025 - now

  Business Growth Specialist