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Alessio Tilocca

Alessio Tilocca

Field Marketeer

Followers of Alessio Tilocca1000 followers
location of Alessio TiloccaThe Hague, South Holland, Netherlands

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  • Timeline

  • About me

    Creative and analytical marketing & brand manager

  • Education

    • TIAS School for Business and Society

      2012 - 2014
      Master's degree Executive Master of Marketing

    • Haags Montessori Lyceum

      1994 - 2000
      VWO

    • Delftse Montessori School

      1985 - 1994

    • University of Nijmegen

      2000 - 2007
      Drs. Business Administration and Management, General

      Specialisation: Marketing Management

  • Experience

    • Racktime BV

      Oct 2005 - Apr 2007
      Field Marketeer

      Worked for brands like: Playstation, Logitech, McAfee, Route66 as account manager.

    • Computest

      Sept 2007 - Sept 2008
      Sales and Marketing

      Responsible for Sales & Marketing of Computest Services:AcquisitionsRelationship managementProject managementDevelopment new website and logoRepositioning of Computest Services

    • Nationale-Nederlanden

      Dec 2008 - Aug 2022

      > Responsible for the overall brand strategy & brand positioning in the Dutch market. In this role I'm responsible for internal alignment of all the overall Branding and communications activities, building support and acting as a sparring partner for the Management Team and different departments within Nationale-Nederlanden> Accountable for the development of unique and sustainable value propositions. In 2015 I was responsible for the development of the “Pensioen Ophelder Service” of Nationale-Nederlanden, a tailor made service for the pension market.> Responsible for the strategy & execution of the overall Sponsoring & Corporate Citizenship programme for the Insurance markets in The Netherlands.> Management of several internal project teams and professionals from various advertising agencies.> Management of branding & communication budget of Nationale-Nederlanden> Led the concept development, production and execution of above the line brand building advertising campaigns. One of these campaigns was nominated in 2013 for a “Gouden Loekie”.> Directed development and execution of award winning brand activation. For example, in 2014 our team won a bronze Esprix and a golden Echo award for the Friday the 13th (Pechmonitor) brand activation campaign. Show less

      • Head Of Internal Communications

        Feb 2018 - Aug 2022

      • Senior Brand Manager

        Dec 2012 - Feb 2018

      • Marketer Business Unit Small & Mid-sized Enterprises (SME)

        Jan 2010 - Dec 2012

      • Directiesecretaris Nationale Nederlanden

        May 2009 - Jan 2010

      • Productmanager D&A SME

        Dec 2008 - May 2009

    • RegioBank

      Dec 2022 - Aug 2024
      Marketing Communications Manager a.i.

    • Rabobank

      Sept 2024 - now
      Strategisch communicatie-adviseur Rabobank Pensioenfonds a.i.

  • Licenses & Certifications

    • Prince 2 foundation

  • Honors & Awards

    • Awarded to Alessio Tilocca
      International Golden ECHO Award for #waterookgebeurt Friday 13th campaign The Direct Marketing Association Oct 2014 The DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. With more than 1,000 entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns.Playing on superstitions about Friday the 13th, clients and non-clients were to use social media to share any misfortune they were experiencing. The results were great:… Show more The DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. With more than 1,000 entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns.Playing on superstitions about Friday the 13th, clients and non-clients were to use social media to share any misfortune they were experiencing. The results were great: #waterookgebeurt (#whateverhappens) was trending topic all day on Twitter with more than 5000 tweets. The campaign also generated a lot of media attention: television, radio and newspapers. We even made it to Giel on 3FM, one of the most populair radio shows in the Netherlands.http://giel.vara.nl/media/30608 Show less
    • Awarded to Alessio Tilocca
      Esprix 2014 (bronze) for #waterookgebeurt Friday 13th campaign Esprix Jun 2014 An Esprix is awarded to the best Dutch promotional campaigns. The Esprix awards are divided between the campaigns that are most persuasive in changing the consumer’s behaviour.Playing on superstitions about Friday the 13th, clients and non-clients were to use social media to share any misfortune they were experiencing. The results were great: #waterookgebeurt (#whateverhappens) was trending topic all day on Twitter with more than 5000 tweets. The campaign also generated a lot of media… Show more An Esprix is awarded to the best Dutch promotional campaigns. The Esprix awards are divided between the campaigns that are most persuasive in changing the consumer’s behaviour.Playing on superstitions about Friday the 13th, clients and non-clients were to use social media to share any misfortune they were experiencing. The results were great: #waterookgebeurt (#whateverhappens) was trending topic all day on Twitter with more than 5000 tweets. The campaign also generated a lot of media attention: television, radio and newspapers. We even made it to Giel on 3FM, one of the most populair radio shows in the Netherlands. Show less