Julian David Ortiz Pulido

Experience

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  Universidad Jorge Tadeo Lozano

  Jan 2021 - Jul 2021

  Interaction Design Auxiliary
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  Mr. Hedgehog

  Jun 2021 - Oct 2021

  Head Graphic Designer

  Functions• Investigate and define the target audience of the clothing startup, identifying their preferences, needs and purchasing behaviors. Analyzing and collecting data to identify areas for improvement to maximize target audience viewing and interaction on each platform.• Direct the post-production of the photographs, including the editing, retouching and assembly of the images to ensure an impressive visual quality.• Adapt the design of advertising pieces for different platforms and formats of social networks, optimizing the display and interaction of the target audience.Achievements• Significantly increased the visibility of the clothing startup, attracting more than +1000 potential customers and improving the interaction with them, which contributed to the growth and success of the launches. Show less

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  Ingeniería y administración de riesgos IAR LTDA

  Sept 2021 - Feb 2022

  Graphic Designer

  Functions• Enhance, renew, and promote the company's image through coherent and strategic visual and conceptual restructuring.• Design plans, strategies, and campaigns tailored to the company's needs, utilizing design methodologies, creative action plans, and digital design tools for the development of graphic, physical, and multimedia content.• Ensure effective communication, visual coherence, and a unified brand experience through graphic proposals created based on a deep understanding of the company's needs and objectives.Achievements:• Successfully implemented a comprehensive graphic strategy that empowered, renewed, and promoted the company's image, resulting in a positive impact on brand recognition and the attraction of new customers. This strategic and creative approach led to an approximate 45% increase in the company's visibility, improving its market positioning and increasing customer satisfaction. Show less

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  IBM

  Jan 2022 - Jul 2022

  UX/UI Designer

  Functions:1. Implement design strategies and methodologies for the structuring of creative projects and proposals with technological solutions.2. Manage research, testing and auditing through UX tools for digital platforms.3. Develop digital transformation projects through the creation of interactive prototypes, graphic and audiovisual pieces.Achievements:1. I designed with the company's first creative team, an innovative methodology based on Service Design, thus improving the efficiency of digital transformation for the generation of MVPs and effective solutions by more than 70% in response to customer needs. Show less

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  Spinning Center Gym

  Sept 2023 - Jan 2024

  Marketing Designer

  Functions:• Planning, conceptual, aesthetic, and communicative development for the launch of the company's monthly campaigns. Disseminated through social media, mailing, and internal communication.• Creation of graphic and audiovisual pieces for social media content (posts, stories, reels, TikToks, etc.). Editing and production of multimedia content, including videos and animations, for effective communication. Design of signage, advertising billboards, backings, banners, posters, cards, clothing, and other products related to the company's needs.•Layout, prototyping, and development of the company's websites, taking into account the conceptual, aesthetic, and functional aspects related to usability and user experience. Constant use of UX/UI tools and principles for such construction, working collaboratively with developers for their realization and launch. Show less

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  Upstart 13

  Jan 2024 - Apr 2024

  UX/UI Designer

  Lead the design of the company's website. Planning, research, prototyping, graphic and interactive intention and user experience. Designing from every button, text box, and icon. Up to the responsiveness of each screen, organization of the graphic and interactive elements and animations present on the page. Working and implementing agile methodologies with an interdisciplinary team of developers, designers/creatives and QA testers for the successful launch. Managing constant communication with leaders and stakeholders. Show less