Dedy Kurniadi

Experience

• 

  PT Jakarta Konsultindo

  Jul 2008 - Jan 2009

  Junior Urban and Regional Planner

  Act as assistant senior urban and regional planner in Revisi Rencana Tata Ruang Wilayah Kecamatan DKI Jakarta’s project.

• 

  PT Asuransi Jaya Proteksi

  Jul 2010 - Nov 2010

  Marketing Officer

  - Sell retail insurance product- Develop & maintain relationship with business partner and clients- Conduct risk management survey to insurance object (simple and semi complex risks)

• 

  PT Asuransi Allianz Utama Indonesia

  May 2011 - Mar 2014

  - Analyze responsible for risk acceptance of motor vehicle commercial line business, ensuring proper pricing, terms and risk standards.- Negotiate coverage and terms with brokers/clients/internal stakeholders.- Provide technical advice to agents/brokers/clients and claim department, enhancing overall service quality. - Learn comprehensive insurance knowledge, insurance products, and complete insurance business flow and process- Learn the capability to understand & interpretate terms and condition in policy wording- Learn basic reinsurance concept and knowledge- Communication skill and othes personality development

  • Motor Underwriting Supervisor

    Jan 2012 - Mar 2014

  • Allianz Management Program

    May 2011 - Jan 2012
• 

  CekAja.com at PT Puncak Finansial Utama

  Mar 2014 - Jun 2017

  Insurance Product Manager

  - Develop digital insurance products, establish operational processes, and drive early business growth at CekAja.com- Manage insurance product development pipeline, negotiate sales terms, and transform offline business workflows into digital-online processes plus guide/lead early insurance operational teams.- Monitor product performance result and collaborate with digital marketing on user acquisition campaigns

• 

  Premiro (PT Mitra Ibisnis Terapan)

  May 2016 - Jul 2017

  Technical Director

  - A joint venture Insurance Broker Company between MIR (PT Mitra Iswara & Rorimpandey) and CekAja (PT Puncak Finansial Utama) and act as CekAja's representative on the venture.- Responsible to integrate product, process and operations between MIR’s B2C offline insurance business and CekAja’s B2C online insurance business portfolio- Act also as Insurance Product Manager Lead for C88Fin Group, to lead online insurance comparison platform creation within the group, BPM/ERM development, mobile development- Technical advisory lead for : underwriting, claims and business processes within the company Show less

• 

  CekAja.com

  Nov 2017 - May 2020

  - Provide strategic business insight and analysis services, working closely with business units to understand and document capabilities needed to address business challenges.- Review end to end business process; identify and address operational, financial, and technological risks; identify opportunities to improve efficiency and performance - Establish and develop digital marketing strategy ensuring campaign performance met business goals. - Responsible for budget planning, campaign optimization, and audience targeting/segmentation to drive greater efficiency in budget spending.- Possess strong analytical skills and a deep understanding of digital marketing metric - Define product requirements and specifications for UI/UX, business process workflows, back-ends, and CRM to improve both to develop new and iterate existing products- Collaborate with tech, business development, digital marketing teams and other stakeholders to identify issues, define solutions, prioritize and monitor product release from ideation to delivery.

  • CEO Office - Senior Corporate Analyst

    Jan 2020 - May 2020

  • Head of Performance Marketing

    Nov 2018 - Jan 2020

  • Senior Product Manager

    Nov 2017 - Nov 2018
• 

  Itemku (PT. Five Jack)

  Dec 2021 - Dec 2024

  - Focus to iterate and improve itemku international business by performing numerous third-party API integrations, conversion funnel improvements, new market openings, revenue growth hacks and fraud managements.- Successfully grow and improve both revenue and funnel conversion over more than 10x with consistent-stable week on week growth performance.- Improve global customer satisfaction and retention to the itemku product & services.- Manage, monitor and deal with fraud management prevention system within itemku international platform; combining both third party services & developing various new-internal fraud prevention features. Show less

  • Senior Product Manager - Payment & International Business

    Apr 2024 - Dec 2024

  • Strategic Product Manager

    Dec 2021 - Mar 2024
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  Meratus Group

  Nov 2025 - now

  Product Manager E-Commerce