Raegan Williams

Experience

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  WayUp

  Jan 2016 - May 2016

  Campus Representative

  • Recruited 86 people to sign up for a free online platform for students to find part-time jobs, internships, and full-time entry-level jobs.• Conducted information seminars on campus and helped market the WayUp brand through social media and by word of mouth.

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  Gather Dickson

  May 2017 - Nov 2017

  Community Assistant

  • Responsible for the planning and execution of marketing events in order to attract prospective leads.• Generated ten new leads each week and assisted them in the apartment decision making and leasing process.• Provided customer service to current and future residents by addressing all customer inquiries and recording each new lease using the property management software.

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  Tide University Laundry

  Oct 2017 - Dec 2018

  Campus Representative

  • Collaborated in monthly conference calls with co-workers from across the nation to provide insight and advice on upcoming promotional events.• Responsible for establishing a working relationship with customers and negotiating group discount rates with various organizations on campus.

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  Spectrum Brands, Inc

  May 2018 - May 2019

  Walmart Omnichannel Intern

  • Analyzed return on investment, site merchandising effectiveness, marketing efficiency, social engagement, and consumer consideration to grow revenue and profitability through increased traffic and brand awareness.• Integrated with the brand and marketing team to aggregate consumer and retailer insights into shopping behavior.• Worked cross-functionally with sales, marketing, product development, data science, and finance to drive discoverability and sales of product lines, both online and offline.• Provided weekly, monthly, and quarterly sales and traffic updates across all divisions. Show less

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  Academy Sports + Outdoors

  May 2019 - Oct 2020

  Assistant Buyer - Performance Running

  • Managed the advertising process, including analyzing sales volume and trends, identifying, and selecting products, ascertaining sample needs, and monitoring and managing product inventory.• Created all orders, adhering to tight deadlines, utilizing discovery buy sheets, and communicating with vendors to ensure orders were processed accurately.• Managed all aspects of item setup, ensuring the product arrived at the right stores, using the appropriate allocation process.• Reviewed brand profit margins, made suggestions for modifications to product inventory and pricing strategies, and negotiated pricing with select vendors.• Assisted the buyer in all aspects of the line-review process, including presenting buying strategies and financial projections to key business stakeholders.• Worked directly with the category management team to develop cost-effective buying and product-placement strategies through managing and controlling inventory, which drove sales and achieved the financial goals of the department.• Maintained an open order report and ensured regular cleanup of past-due purchase orders, including evaluating and approving alternative order selections. Show less

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  Walmart

  Oct 2020 - Sept 2022

  Associate Merchant

  • Advocated for TV customers by negotiating with suppliers to deliver everyday low prices on televisions.• Built partnerships with suppliers and internal business partners to ensure customers had easy access to purchasing the televisions through all available company sales channels (pickup today, deliver from store, buy in store, and ship to home).• Managed item submission, selection, and implementation of a medium TV wall modular. • Reviewed brand's website item conversion, made suggestions for modifications to product inventory and pricing strategies, and negotiated reduced pricing and rollbacks with vendors.• Served as consumer electronics sustainability champion by participating in weekly strategy meetings with the company sustainability team.• Reported weekly share and total marketplace insights to the broader team, using NPD data. • Collaborated with Luminate data ventures team as consumer electronics Subject Matter Expert (SME) and taught others how to utilize reports and findings in the Luminate tool. Show less

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  The Hershey Company

  Sept 2022 - Mar 2024

  Senior Associate Manager of Online Merchandising

  • Analyzed available data and insights to provide digital shelf merchandising, paid search, and content optimization strategies for candy, mint, and gum business, resulting in a $37M increase to digital sales YTD.• Owned planning and execution of a $6.4M paid search budget by collaborating cross-functionally with sales, omni marketing, media, digital capabilities, brand, and other cross-functional teams.• Oversaw item content creation, syndication, and optimization of 800 items. Increased the company’s average content score by 1,300 basis points, achieving a 96% average content score.• Forecast a $270M digital portion of the business on a monthly and annual basis to influence the total digital commerce forecast.• Managed two third-party agencies by providing leadership in project management, cross-functional collaboration, workflow prioritization, and performance review.• Established business reporting and KPIs to ensure team alignment and progress reporting against company objectives.• Advised the commercial capabilities and Luminate data ventures team on digital analysis use cases and collaborated on building a new transactability tool within the Luminate platform.• Achieved the “Own It” Award for content leadership and the “Take Action” Award for digital leadership in 2023. Show less

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  Walmart

  Mar 2024 - May 2024

  Associate Merchant

  • Managed a digital hypercare team to identify and address ways of growing digital share within wellness category group. • Created a weekly progress reporting structure to help drive cross-functional accountability and project clarity.