Hemamalini Babu

Experience

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  Dream Dzines

  Sept 2018 - Jan 2020

  Associate Web Developer

  • PSD to HTML Conversion with responsiveness• Developed and maintained websites for numerous clients.• Created dynamic websites with dashboards and MySQL databases to collect information submitted through PHP & MySQL technologies, working closely with team members.• Executed full redesigns of existing websites in coordination with team members to enhance navigation, visuals and search engine ranking.• Rectified bugs in existing websites and implemented enhancements, significantly improving web functionality and speed through collaborative efforts.• Designed and produced graphics, including logos, icons, brochures, flyers, advertisement posters, web pages and social media posters using Adobe Photoshop, often collaborating with team members to ensure cohesive design elements. Show less

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  SecureKloud Technologies

  Feb 2020 - Oct 2022

  Associate Web Developer

  • Responsible for the architecture, design, and development of high-volume web service applications• Tested websites and performed troubleshooting prior to deployment• Manage technical integration with third-party services• Converted old website (WordPress) to new website (HTML5, CSS3, JS, jQuery, WordPress) without losing SEO traffic• Development expertise with custom post types, custom fields, plugins, and themes for high-traffic WordPress sites• Handled domain and server team involvement, providing ideas for redirection from the old website to the new one without losing SEO traffic• Monitor uptime, hosting, and databases to ensure the site is performing at maximum capacity• Developed SEO and campaign pages, delivering on time for marketing activities• Created lead forms and monthly marketing activity emailers using Pardot Salesforce• Maintained and updated the website with security measures• Updated meta tags, GTAG, schema, XML & HTML sitemap, fixed technical SEO errors, and implemented AMP for web pages for SEO perspective• Increased page speed for websites and SEO campaign pages• Fixed bugs identified by the W3C Markup Validation Service for websites and landing pages from an SEO perspective• Conducted website and SEO audits monthly• Designed, implemented, and monitored SEO, campaign pages, and sites for continuous improvement• Developed landing pages using Duda and WordPress with responsiveness• Managed CRM for the internal team to maintain marketing leads Show less

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  Blockedge.io

  Feb 2020 - Oct 2022

  Associate Web Developer

  • Created website for Blockedge with mobile optimization.• Tested websites and performed troubleshooting prior to deployment.• Closely worked with IT support team, server team, PR and communication team, head of marketing, designers, content writers, campaign specialists, CTOs and SEO specialists for technical issues.• Monitored website domain and SSL certificate for validity, expiry and changes.• Developed SEO and campaign pages, delivering on time for marketing activities.• Maintained and updated the website myself, ensuring security.• Updated meta tags, GTAG, schema, XML & HTML sitemap, fixed technical SEO errors and implemented AMP for web pages from an SEO perspective.• Increased page speed for the website and SEO campaign pages.• Designed, implemented and monitored SEO and campaign pages and sites for continuous improvement.• Conducted website and SEO audits monthly. Show less

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  Joy Technologies

  Oct 2022 - Oct 2023

  Senior WordPress Developer

  Collaborated closely with the CEO on various key initiatives, including:• Managing five internal site revamping and troubleshooting projects.• Overseeing 16+ client projects, encompassing layout creation, troubleshooting and addressing technical SEO issues.• Technical SEO: Proficient in SEO principles with a knack for tackling technical SEO challenges effectively• Integrating the WordPress blog and Shopify with the AWS platform.• Leading and coordinating a multidisciplinary team, comprising designers, content writers and digital marketers.• Providing strategic guidance to the domain and server teams for seamless redirection from the old website to the new one without compromising SEO traffic.• Vigilantly monitoring website domain and SSL certificate validity, expiry and changes to preempt critical issues.• Spearheading the development of SEO and campaign pages, ensuring punctual delivery for marketing activities.• Crafting lead forms and monthly marketing activity emails using Pardot Salesforce.• Ensuring the website's ongoing maintenance and updating it with robust security measures.• Driving the implementation of 3+ automation projects using UIPath (RPA). Show less

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  SrinSoft Technologies

  Oct 2023 - now

  Lead Web Developer

  • Collaborating closely with the marketing team and VP, Heads, CEO to develop and manage 7 brands and oversee the online presence of seven brands globally. Coordinating efforts with Content Creators, Designers, SEO experts, Social Media Managers, QC teams, Server Teams, Sales Teams, Marketing Department Head, and CEOs.• Collaboration with Marketers: Actively working with marketers to design and implement web solutions aligned with campaign objectives.• Building Websites: Developing and launching websites from conception to deployment, ensuring they meet branding and marketing goals.• Technical SEO: Proficient in SEO principles with a knack for tackling technical SEO challenges effectively.• Creating visually appealing landing pages.• Optimizing site structure for SEO to enhance search engine visibility.• Integrating analytics tools to measure campaign effectiveness.• Ensuring a seamless user experience.• Focus on Lead Generation: Enhancing website functionality to drive lead generation efforts, including generating lead forms for marketing teams.• Cross-Functional Teamwork: Collaborating with developers, designers, marketers, and other stakeholders for cohesive online marketing strategies.• Setting up a third-party API to monitor user interactions visually. Show less