Paulo Martini

Experience

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  Yahoo

  Mar 1999 - May 1999

  Consultant

  • I was part of the team responsible to look for important and relevant links to add to the brazilian version of the service search database, in a pre-Google, pre-search algorithms era;• KEY ACCOMPLISHMENTS: main responsibility was to build mainly the Entertainment category database, but also helped with the other ones; More than 1.000 reviewed and described links added , leaving the website ready to be launched in only three months; translated and adapted root search categories´ information from English to Portuguese. Show less

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  B2W Digital

  Oct 1999 - Sept 2000

  Webdesigner / Webmaster

  • I was responsible for updating and maintaining the main categories pages and content area (interviews and articles) of Submarino.com.br website, by creating images and updating the source HTML code;• KEY ACCOMPLISHMENTS: became webmaster in only 9 months, to manage the launch of Submarino Portugal´s website – for that I worked directly from Submarino Lisbon office for 12 days; helped Submarino win 3 IBEST Awards won in 2000 - E-commerce IBEST/Mastercard People's Choice Award, IBEST Breakthrough People's Choice Award, IBEST Press Breakthrough Award. Show less

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  A ARCA Entretenimento

  Oct 1999 - Jul 2007

  Partner / Marketing Director

  • Startup media company focused on creating digital content (news, articles and reviews) based on Movies, TV Series, Animation, Role-Playing Games, Videogames, Music, Comics and Collectibles;• I acted as Marketing Director, and Content Editor for the Animation and Collectibles sections;• KEY ACCOMPLISHMENTS: closed partnership deals with two of the biggest internet and content providers in Brazil, AOL (Sep.´03 to May´05) and UOL (Jan.´06 to July´07); reached 200.000 unique visitors and more than 1.100.000 pageviews monthly, a huge milestone for an independent media vehicle at the time. Show less

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  AOL

  Oct 2000 - Jul 2003

  Producer

  • I managed the company´s search engine website, AOL Busca, with daily updates to its database with new content/links, small reviews of chosen websites, upgrades and maintenance; • I was also editor of Amor AOL – AOL Brasil's dating service, were my task was to filter and/or block profiles with offensive and vulgar language and images – and I was part of the AOL Communicator (AOL tools app suite accessed by users inside proxied internet connections) localization project team;• KEY ACCOMPLISHMENTS: No user complaints reported during my time as editor of Amor AOL, with no backlogs; more than 2.000 links added to search database. Show less

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  The Walt Disney Company

  Feb 2004 - Jan 2005

  Animation and Movies Specialist

  • KEY ACCOMPLISHMENT: produced more than 40 articles for the company´s animation and movie section, and rewrote and edited a few others, delivered always on time.

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  Alfaiataria Digital - Digital Tailoring

  Feb 2006 - Oct 2007

  Production Manager

  • Alfaiataria.net (former Anydesign.net) is a production company specialized in developing websites, information systems and visual advertising concepts.• I managed a professional and dedicated team of 16 people during the production process: project specs, IT scheduling and development, design, editorial/content, systems and quality assurance.• KEY ACCOMPLISHMENTS: managed and delivered projects on time and budget for clients such as MOTOROLA, GLOBOSAT, SUBMARINO, IG, TALENT, PINHEIRO NETO and QUALICORP, among others. Show less

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  Cyclelogic

  Jun 2008 - Sept 2010

  Project Manager - Mobile Marketing, Microbilling and Interactivity

  • I was responsible for Mobile Marketing (SMS pincode promotion) and Mobile Payments / Microbilling projects, including direct interface with partners and carriers, documentation specs for carriers and development team, interface with Finance and Legal teams, tests and performance track;• KEY ACCOMPLISHMENTS: managed and delivered projects on time and budget for clients such as NESTLÉ, DISNEY, HBO, ATLAS INTERACTIVE (now known as INTERNETQ) and VOSTU (Mini-Fazenda), among others.

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  Movile

  Oct 2010 - Jun 2015

  Mobile Payment Business Coordinator

  • I was responsible for the entire development cycle for Mobile Payments platform (Brazil and LatAm), from helping with business and strategic decisions (as Business Coordinator) to product design, new features and technical specs, support to partners, KPIs and system analysis, testing, interface with Legal & Finance teams and with Brazil and LatAm carriers, Level 1 customer support and follow-ups (as Product and Project Manager);• I worked directly with big game developers, distributors and payment partners from all around the world, such as DISNEY (Club Penguin), RIOT (League of Legends), ZONG/PAYPAL, FORTUMO, BOKU, ELEX (Happy Harvest, DDTank!, 7Dragão games), HIPAY/ALLOPASS, DIGITAL VIRGO, LEVEL UP! (Grand Chase, Elsword) and INFOBIP, among others;• KEY ACCOMPLISHMENTS: Revenue increase of 500% during the initial 3 years of the Payments platform, reaching 80% of the market share in Brazil; developed the specs for customized APIs. Show less

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  Animartini

  Jan 2014 - now

  Founder / Owner

  • Startup production company focused on releasing and licensing self-owned IP projects (animation, comic books, etc).

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  Supernova Produções

  Aug 2014 - Aug 2018

  Managing Director

  • Startup production company focused on creating and licensing characters and stories;• It was under my responsibilities to make SNP and its Intelectual Properties recognized worldwide, by releasing high quality content for all platforms and bringing new business and investments;• KEY ACCOMPLISHMENTS: managed production and publishing of 4 digital issues of ANARQUIA and 4 of OS BANDEIRANTES titles, already adapted to Portuguese and English readers; designed, managed development and publishing of Supernova Produções´ own Android app. Show less

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  Nuance Communications

  Sept 2018 - May 2019

  Senior Marketing Analyst

  • Worked with VM (Voice Mail) services for the top 4 carriers in Brazil - VIVO, CLARO, OI and TIM - focused on providing the best experience to the users, generating more value to the companies.• KEY RESPONSIBILITIES: product management; direct interface with Business, Development and Operations team, and with carriers as well; KPI analysis and projections.

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  AnimaSom Podcast

  Feb 2020 - now

  Founder, Co-host and Producer

  Creator and co-host of the brazilian podcast about the business of Animation - movies, series, shorts, VFX and games, discussing business models, distribution, licensing, labor laws, politics and more. Available on the biggest podcast platforms and on our own website: animasompod.com.brKEY RESPONSIBILITIES: general management, direct interface with the designer and audio editor (with final word over promo arts and audio), script writing, podcast production, social media content creation and management, KPI analysis and business strategy.KEY ACCOMPLISHMENTS: as of March 2022, 54 episodes were produced, with more than 7,000 plays, with an average of 57 minutes of listening time per episode. Segments of the podcast are being uploaded to our own YouTube channel, with more than 1,000 views so far. Show less

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  Levante Ideias de Investimentos

  Jun 2021 - Apr 2022

  Senior Product Manager

  • RESPONSIBILITIES: conduct weekly meetings; sprint locking; tasks priorization with internal clients (Retail and Corporative); spec building and project management; interface with Operations, UX/UI and Development teams.• MAIN ACCOMPLISHMENTS: workflow procedures improvements; launch of the new Levante Idéias content management platform (Dec/2021).

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  Rivers & Grey

  Oct 2022 - now

  Digital Project Manager

  Rivers & Grey is a specialist creative digital agency for innovative content creators and media companies. We empower marketers, product owners and leadership with cutting-edge creative services and innovative digital product development.