Vanessa Pereira

Experience

• 

  DMC 21

  Sept 2008 - Feb 2009

  Junior Press Officer
• 

  Magic RM Comunicação Estratégica

  Mar 2013 - Sept 2013

  Press Officer

  Press relations for accounts related to health, such as doctors, specialists, clinics and events in the field.

• 

  Dois Irmãos Comunicação

  Sept 2013 - Jun 2014

  Senior Press Officer

  Press relations for accounts related to gastronomy.

• 

  Tagarela

  Jul 2014 - Jul 2017

  • Management of the press relations team;• Communication planning;• Content generation for clients (inbound marketing);• Press relations for technology companies, startups, and franchises.Some clients: Endeavor Rio, Cabify, We Do Logos, E-Commerce Brasil, Britannia and Grupo Alento Franchising (Billy The Grill, Vizinhando and Naa!). Press relations for technology companies, startups, and franchises.

  • Communications and Public Relations Manager

    Nov 2014 - Jul 2017

  • Senior Press Officer

    Jul 2014 - Nov 2014
• 

  Vanessa Santos - Fotografia

  Jul 2017 - Mar 2021

  Photographer
• 

  RD Exclusive

  Jul 2017 - Jul 2018

  Editorial Coordinator

  • Content creation for social media;• Content generation for websites and blogs considering SEO;• Management of the writing team;• Strategic communication.

• 

  Tagarela

  Jan 2018 - Mar 2018

  Press Officer

  • Content generation for the company's institutional blog;• Press relations for technology companies, startups, and franchises.

• 

  QuintoAndar

  Feb 2019 - Jun 2020

  Photographer

  Real estate photography for publication on QuintoAndar's website (https://www.quintoandar.com.br).

• 

  Descomplica

  Jun 2020 - Dec 2023

  • Understand the entire journey of the students and, in addition to welcoming them, provide them with all the tools to have a great experience towards passing the college entrance exam;• Work on the planning and execution of multiplatform communications — onboarding, ongoing, engagement, renewal and upsell;• Development of automated communication rules for the student's journey;• Monitoring and promoting engagement in the student community on Telegram;• Interaction on public channels, such as Facebook, X (formerly Twitter), Instagram, TikTok, LinkedIn and Youtube;• Responsible for resolving requests made by students on "Reclame Aqui", as well as monitoring and tracking solutions with stakeholders;• Creation of manuals and internal training for the team;• Analysis of metrics (KPIs) for the area. Show less

  • Customer Experience Supervisor

    Sept 2023 - Dec 2023

  • Customer Experience Supervisor

    Aug 2022 - Sept 2023

  • Customer Experience Supervisor

    Sept 2020 - Aug 2022

  • Customer Experience Consultant

    Jun 2020 - Aug 2020
• 

  ZapSign

  Jan 2024 - Jul 2024

  Customer Experience Supervisor | B2B

  • Development and implementation of training cycles (fixed and specific);• Management and development of the analyst team;• Strategy, execution, and team development focused on the customer;• Enhancement of the Customer Journey: improvement of flows and adjustments with a focus on reducing friction in the experience;• Monitoring data and performance indicators with a focus on process and product improvements, aimed at the customer experience;• Relationship and Journey Management via Hubspot;• Voice of Customer (VoC), focused on developing actions that add value to the customer experience. Show less

• 

  Truora Inc.

  Jan 2024 - Jul 2024

  Customer Experience Supervisor | B2B

  Supervision of the Customer Experience team at ZapSign, one of Truora's business units in Brazil.• Development and implementation of training cycles (fixed and specific);• Management and development of the analyst team;• Strategy, execution, and team development focused on the customer;• Enhancement of the Customer Journey: improvement of flows and adjustments with a focus on reducing friction in the experience;• Monitoring data and performance indicators with a focus on process and product improvements, aimed at the customer experience;• Relationship and Journey Management via Hubspot;• Voice of Customer (VoC), focused on developing actions that add value to the customer experience. Show less

• 

  Escola Conquer

  Jul 2024 - now

  Customer Experience Coordinator | B2B

  • Monitoring of data and performance indicators, focusing on process improvements;• End-to-end project management with a focus on customer experience;• Enhancement of Customer Journey: flow improvement and adjustments aimed at reducing friction in the experience;• Analysis of team capacity and project costs;• Management and development of the analyst team.