Maria Rochford

Experience

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  Joint Stock Commercial Bank "MBRD" (Moscow Bank for Reconstruction and Development)

  Jan 2011 - Apr 2011

  Intern, Assistant in Private Loans Department

  Communication with customers regarding loan agreements. Also conducted research for my Specialist’s thesis: “How to select the best bank for your company's international expansion”.

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  Design2Door

  Apr 2012 - Sept 2012

  Translator/copywriter

  Design2Door.ru is a Helsinki based online-store selling tableware of scandinavian brands to the Russian market.My role: copywriting, creating web content for the e-commerce site, English to Russian translation.

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  4D-Space, Design Factory, Aalto University School of Science

  Sept 2012 - May 2013

  Project manager of the Product Development team

  In association with Nordic Hug Oy and Aalto University, our team was developing an innovative product to polish and sanitize touchscreens. My tasks included: • Leading and managing multidisciplinary multicultural team • Developing innovative product for touch screen cleaning and disinfection for Nordic Hug • Coordination of the research and development process • Keeping team spirit, facilitating team learning and getting the best out of the team efforts • Facilitation of user studies: user experience research at Nokia, Technopolis, Meilahti, DNA, Aktia. • Project presentation in Finland: to Prime-Ministers of Finland and Russia, President of Finland and abroad.Achievements: functioning prototype with patent pending, Project Manager of The Year Award, sponsors are planning to continue the development Show less

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  Aalto University

  Dec 2012 - Jul 2013

  Research Assistant

  Master’s Thesis for Tieto and Real-Time Economy ProgramTitle: “Addressing corporate social responsibility issues in supplier-buyer relationships: agency theory perspective” • The main goal of the research was to found methods how to motivate suppliers to comply with social and environmental requirements of their corporate customers. • Companies participated in the research: UPM, Lindstrom, Finnair

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  NordicHug Oy

  Jun 2013 - Oct 2013

  Marketing and Sales Manager

  Assistance with the product launch to UK and Russian markets.Searching for potential customers, account management, marketing research.

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  Design Factory, Aalto University School of Science

  Feb 2014 - May 2014

  Cooperation with Russian Universities

  I was exploring cooperation opportunities between Aalto Design Factory and universities in Russia. During the project I've learned about the level of multidisciplinary education in Russia and challenges of its implementation.

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  EIT Digital

  Jan 2015 - Dec 2021

  - Europe-wide implementation of marketing & communication activities addressing the Accelerator program and its portfolio companies (news articles, media partnerships, website text, events, Social Media, newsletter, webinars, etc.)- Running the pan-European competition for deep tech scaleups - EIT Digital Challenge (marketing, operations, scouting, events, content, coordinating media & ecosystem partners)- Lead generation & marketing automation: targeted campaigns, landing pages & forms, setting up the funnel and workflows, email marketing, HubSpot (CRM + Marketing Pro), tracking.- Organising b2b webinars for portfolio companies and their prospects. - Production of content and marketing materials digital & print (content posts, banners, flyers, infographics, videos, webinars, etc.)- Social media: driving reach, engagement & conversion with organic and paid social media campaigns. Digital ads targeting & optimisation on LinkedIn, Facebook, Twitter, AdWords. - Events: planning and execution of conference presence, b2b matchmaking and pitching events online and offline. - Working with international teams located all over Europe. Show less - Supporting EIT Digital Accelerator in Access to Market activities: scouting and marketing, organizing events, community management, scouting for potential partners and startups);- Supporting Digital Industry Action Line Leader in managing innovation activities: evaluation of the current processes, developing new concepts of facilitating innovation processes (e.g. Innovation Bootcamp, applying Lean Service Creation methodology (by Futurice) in product development process).- Representing EIT Digital at international events and fairs with focus on Digital Manufacturing and Retail, as well as startup conferences;- Project Management & marketing of Digital Industry of Tomorrow side event at SLUS 16: pitching final of the Digital Challenge contest, keynotes on Digital Industry, demo area and networking, 300 attendees.- Organizing EIT Digital Summer School in Digital Industry domain: coordinating different parties to make things happen, creating & managing webpages, Social Media. Show less The EIT Digital Idea Challenge is a European innovation contest in eight ICT topics. It’s aim is to support early stage startups and young innovators in ICT to turn their ideas into successful businesses. Competition topics: Health & Wellbeing, Smart Spaces, Cyber-Physical Systems, Future Cloud, Cyber Security and Privacy, Internet of Things, Urban Life and Mobility, Smart Energy Systems.Each of the 8 topics has location in one of EIT Digital co-location centers, for example Smart Spaces resides in Helsinki. I am responsible for coordination of local Idea Challenge activities such as marketing and promotion of the contest among Finnish and Eastern European startup and student communities, coordinating application evaluation process, organizing Smart Spaces final and etc.During this job I had a great opportunity to meet young innovators from all over Europe and help some of them to make one step closer to their dream! I've been always fascinated how people who have a passion and dare to take risks can create products and services that become solutions to economical, social and environmental problems and eventually making people's life better. Show less Smart Spaces and Future Cloud Business Communities include over 20 members - early European scale-ups looking for international growth and acceleration. Each Community promotes member's innovations to potential buyers and supports them in their commercial success. This is done e.g. through well-targeted face-to-face matchmaking workshops and promotional events. As a Community Coordinator my tasks included identifying Members’ target customers and markets for international growth, finding a suitable opportunity in the target country to meet new customers and partners; coordinating the practical side participation: format, stand, speaking sessions, social media reporting of the event, video production, collecting and managing feedback.Some of the biggest events where I organized Business Community participation are EuroCIS in Dusseldorf, Cloud Security Expo in London, IRX in Birmingham, Europe's Customer Festival in London, SLUSH in Helsinki. Show less The Health &Wellbeing Business Community includes over 15 members - early European scale-ups looking for international growth and acceleration. As a Community Coordinator my tasks included identifying Members’ target customers and markets for international growth, finding a suitable opportunity in the target country to meet new customers and partners; coordinating the practical side participation: format, stand, speaking sessions, social media reporting of the event, video production, collecting and managing feedback.Some of the biggest events where I organized Business Community participation are NHS Expo in Manchester, Health&Wellbeing @Work in Birmingham, Corporate Health Convention in Stuttgart, SLUSH in Helsinki. Show less

  • Digital Marketing & Communications at EIT Digital Accelerator

    Jan 2018 - Dec 2021

  • Digital Industry Business Community Coordinator

    Apr 2016 - Dec 2017

  • Project Coordinator for Idea Challenge

    Mar 2014 - Dec 2016

  • Business Communities Coordinator: Future Cloud and Smart Retail

    Jan 2015 - Mar 2016

  • Business Community Coordinator - Digital Health & Wellbeing

    Jan 2015 - Dec 2015
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  Girls In Tech Helsinki

  Dec 2015 - Dec 2017

  Mentoring Program Lead

  Girls in Tech Helsinki Mentoring Program is a 6 month intensive program designed to inspire, encourage and support young and capable women to become leaders in their teams and achieve their goals. The Mentoring Program is open to anyone interested in building and developing existing skills under the guidance of experienced and professional mentors from the technology and business industries.Tasks & responsibilities: - developing the program & planning activities- managing application process and selecting participants- building partnerships and collaboration - marketing and communication - facilitation of events and networking- managing feedback Show less

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  Solibri, Inc.

  Dec 2021 - now

  Driving global marketing strategy at Solibri, the market leader in Model Checking and Coordination solutions for Building Information Modeling (BIM).

  • Head of Marketing

    Jan 2024 - now

  • Product Marketing Manager

    Dec 2021 - Jan 2024