Hayes Clement

Experience

• 

  Ebby Halliday, Realtors

  Aug 2013 - Jul 2014

  Marketing Content Specialist

  Assembled new video content marketing initiatives to highlight luxury properties in real estate portfolio. Video circulated to 20k+ realtors at company and their clients, driving 23% higher closing bid. Teamed up with print team for deliverables on quarterly magazine, circulated around the country and reaching 50k+ clients.

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  FOX Sports

  Aug 2014 - Oct 2018

  Broadcast Assistant

  Coordinated broadcast team for live national sporting events. Consulted broadcast analysts with local expertise. Result: 4.3 metered market rating on launch of game day event broadcast, besting ESPN (Red River Rivalry).

• 

  Texas Christian University

  Jan 2015 - Dec 2015

  Researched and compiled footage, scores and storylines from a bundle of news sources that covered Texas Christian University's 1938 National Champion and Heisman season. Circulated to 10k+ students, staff and community residents. Editor in charge of reporting and multimedia content for tcu360.com beat writer/reporters. Reporter on religion, administration, public affairs, sports and academic beats. Circulated to 10k+ students, staff and community residents daily. IMAGE Magazine: Coordinated reporting and visuals for TCU's student-run magazine. Implemented marketing strategies. Resurrected the publication into a quarterly project. Investigated diverse lifestyle choices on raising kids. Highlighted financial consequences, future questions facing young adults.Result: 3rd Place 2015 Texas Intercollegiate Press Association for excellence in Television Documentary.

  • Media Historian

    Aug 2015 - Dec 2015

  • Multimedia Journalist

    Aug 2013 - Dec 2015

  • Editor in Chief

    Sept 2014 - Aug 2015

  • Documentary Filmmaker

    Jan 2015 - May 2015
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  Morton Hospitality, LLC

  Jan 2017 - Oct 2018

  Bar Manager

  Systemized bar inventory and sales flow for a new entertainment, hospitality and pro-dog concept. Marketed the brand as a disruptor in the district, appealing to established and growingly diverse clientele. Result: 55% sales growth in first month of operation, 3X social following across Facebook & Instagram.

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  Nexstar Media Group, Inc.

  Oct 2018 - Feb 2019

  News Producer

  Transformed broadcast into online integrated news community with focus on engagement and creative content through regional voice. Result: ratings jump from 0.8 to 10.0+, 2X+ social media traffic.

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  Bonneville International

  May 2019 - Jul 2020

  OTT: Captained content engagement strategy towards 18-35 demo. Result: +5k new subscribers in six months, 3X+ exclusive reporting & elements. 6pm show: Adapted reporter territories to focus on specific regions, bolstering community engagement. Result: 3X+ household & demo ratings over market competition.

  • Sr. News Producer

    May 2020 - Jul 2020

  • News Producer

    May 2019 - May 2020
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  12 News (KPNX-TV, NBC)

  Jul 2020 - Mar 2023

  12pm/1pm show: Executively coordinated promotional efforts to drive viewership to new midday time slot. Utilized existing social media data to build shape and feel of new show. Result: built 24% total market share in 2 quarters, +65% ratings growth, time slot rank from 3rd to 1st, +3% YouTube growth in 2 quarters (+6k subscribers). 5pm show: Distinguished coverage from competitors through data heavy approach to community content, interpreting website data to organize content filter and highlight importance to CRM. Result: doubled traffic to website, increased market rank from 4th to 2nd. 4:30-7am shows: Built grassroots social campaign, coordinating anchors and reporters as online influencers to market content and broadcasts to followers. Revised storytelling efforts through overnight website data trends to craft fresh angles for morning strategy. Result: +26% 25-54 demo growth year-over-year, +48% market share. +4.5k Instagram followers.

  • Executive News Producer

    Jun 2022 - Mar 2023

  • Senior News Producer

    Feb 2022 - Jun 2022

  • News Producer

    Jul 2020 - Feb 2022
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  Toy Temple

  Jul 2023 - now

  Energizing Social Media presence across Instagram, TikTok and WhatNot as a Brand Ambassador, Personality and Host. Result: +29% total following (end of Q4 '23).Q4 Account Data:Instagram: +38.4% Profile Activity, +61.2% Profile Visits, +233% Non-Follower Reach, +517% Non-Follower Engagement, +4,062% Reels Interactions, +35.4% Post Interactions, +251% Story InteractionsTikTok: Exponential Growth in all categories at >999.99%+WhatNot: +10% Order Average, +40% Returning Buyers, +8% Total Views, +38% Concurrent Streamers Show less

  • Creative Director

    Jul 2023 - now

  • Influencer Marketing Manager

    Jul 2023 - now

  • Marketing Special Event Manager

    Jul 2023 - now

  • Advertising Promotions

    Jul 2023 - now