Mike McConnell

Experience

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  Supranational Hotels

  Sept 2010 - May 2018

  Supranational Hotels was a hotel representation and technology provider founded in 1974 that in January 2017 was bought by reconline; a travel industry technology provider. Supranational Hotels’ operations in London where shut down in May 2018. Wrote regular updates to customers. These were designed to allay concern during the initial buyout and manage expectations during a subsequent system migration. This correspondence required an authoritative but reassuring tone. Customers needed to know the benefits of change for their hotels and have their questions anticipated.⬛ Counselled reconline senior staff throughout 2017/18 regarding operations. In 2018 oversaw the decommissioning of the London office.⬛ Documented company assets (technical and administrative) to compose streamlining proposals.Headed purchase and deployment of a new hardware infrastructure to increase employee efficiency.⬛ Planned and saw out the decommissioning of the London office in accordance with prevailing. legislation for secure destruction of hardware, personnel documentation and financial records. Show less Working alongside the Managing Director to remodel operations towards his vision for the company. Operating both as his writer for company communications and presentations while overseeing internal technical projects.⬛ Composed company communications, industry articles and commercial presentations for the Managing Director’s use.⬛ Created the copy for a company brochure that was distributed to thousands of travel industry specialists at high profile trade shows.⬛ Ghost wrote monthly newsletter for the managing director that formed part of a relationship management strategy with thousands of customers and prospects.⬛ Authored presentation copy to sell services that aide a hotel's visibility within China. The presentation returned increased adoption.⬛ Partnered with company lawyers to undertake a litigation process. Directly negotiated with third party and decreased potential costs from £300,000 to £30,000 of actual costs⬛ Authored a UX and UI study of the Supranational Hotels website with improvement recommendations for senior staff.⬛ Headed tendering for new IT services from inception to awarding contract successfully reducing costs by over 90%⬛ Briefed senior management using reports with accurate summaries and comprehensible dataMaintaining company databases and information stores Show less Required to write copy for company mails, presentations and documentation. Proofreading of other commercial documents on behalf of the company. Acted as liaison to the Director of Sales and Marketing to ensure the vision for the company was deployed correctly and efficiently. Additional tasks included customer support, technical liaison with suppliers and data management.⬛ Ghost wrote articles published on behalf of the company in industry publications as well as the Managing Director’s newsletter.⬛ Composed company communications to customers and business clients.⬛ Boosted customer success through rewriting multi-format training documents.⬛ Designed and deployed Salesforce architecture throughout the company reducing informational duplication and improving accuracy⬛ Formulated a new service for hotels leading to increased corporate business acquisition for customers and currently accounts for 90% of company RFP services revenue.⬛ Organised the annual conference alongside the DOSM and representatives from Google, CWT and other industrial leaders⬛ Maintaining company databases and information stores Show less

  • Office Manager and Copywriter

    Jan 2017 - May 2018

  • Senior Manager and Copywriter

    Feb 2015 - Jan 2017

  • Sales and Marketing Co-Ordinator

    Sept 2010 - Jan 2015
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  College of Media and Publishing

  May 2018 - Jul 2018

  Copywriting Student

  After the closing of the Supranational Hotels London office and my redundancy I took advantage of the time and money to formalise my copywriting experience into a qualification. I completed the course earning a distinction grade diploma in Copywriting.

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  Make Write

  Jul 2018 - Mar 2020

  Freelance Copy/Content Writer

  I 've significantly enhanced my business and creative capabilities through dedicated management courses and the practical experience of running my own small business. My practical achievements include authoring and orchestrating ten email campaigns that effectively guide customers from initial engagement to purchase, seamlessly integrating creative storytelling with strategic marketing.In my commitment to boosting online presence for small businesses, I've designed sixteen unique websites, where I've merged creative design with functional user interface guidance to create compelling digital spaces. I've also developed and implemented creative strategies for eighteen gated documents, which have proven successful in increasing lead generation and educating clients.Here are some of my notable contributions:I successfully launched a creative agency, building and nurturing relationships with 44 diverse clients. I've delivered tailored solutions in creative strategy, branding, and content creation, adapting to the unique demands of various sectors and platforms.I've engineered newsletter campaigns for multiple clients, crafting 67 issues. These campaigns are underpinned by a rigorous analysis of engagement metrics, with continuous enhancements made through A/B testing to optimise performance and engagement.These experiences showcase my ability to blend creative vision with strategic execution, driving tangible results in brand growth and client satisfaction. Show less

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  Mulberry Marketing Communications

  Mar 2020 - now

  Creative Director

  I bring a rich blend of advanced creative skills and strategic thinking to every project I tackle, continuously pushing the boundaries to enhance the overall quality of our work. I'm deeply committed to personal and professional growth, dedicating hundreds of hours to mentoring junior creatives and account staff, helping them sharpen their skills and grow in their roles.My collaborations with global industrial solution providers are aimed at creating impactful messaging and collateral. I thrive on presenting creative concepts and pitches directly to clients, clearly articulating ideas, strategies, and project deliverables to ensure their buy-in and approval.Staying ahead of market trends and consumer behavior, I leverage this insight to inspire and inform the development of compelling creative concepts across various campaigns. Here are some key contributions I've made:I've utilized data analytics to refine our creative approaches, significantly improving campaign performance metrics, such as click-through rates.I ensure the quality and consistency of our creative output by setting and enforcing high standards.Recognized as a thought leader, I've authored content on industry trends, positioning our agency as the first choice for marketing solutions.I've led the creative direction and development of all marketing campaigns, achieving a marked increase in brand awareness.My work has earned over a dozen industry awards, boosting our agency’s credibility and demonstrating our excellence in campaign execution and client initiatives.I've also enhanced workplace morale and engagement by developing and launching a new HR program within a multinational corporation.My pitch decks for new business opportunities have driven agency growth, generating new business revenue from both single-product campaigns and multi-year support for global clients. Show less