
Nuria Moreno
Social Media & Paid Media Specialist

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About me
Growth Acquisition Specialist @Product Hackers 🚀 Growth | Performance | Analytics
Education

University of Alicante
2014 - 2018Advertising and Public Relations Public Relations, Advertising, and Applied Communication 8Activities and Societies: Alce Awards "Creative Youth" 2016 - Casanova Agency â– Corporate communicationâ– Audiovisual communicationâ– Marketing / Digital Marketingâ– Advertising languageâ– Media planningâ– Graphic designâ– Social psychology

KSchool College
2019 - 2020Master's degree in SEO and SEM | Digital Marketing Marketing 9'3■SEO technical fundamentals■Keywords research■Indexability audit■WPO■Popularity audit■Strategic planning for organic positioning■On-page / off-page optimization■SEO-oriented content marketing■International SEO■SEO in CMS: WordPress, Prestashop, Magento ...■SEO for e-commerce CMS: Prestashop, Magento and Woocomerce■SEO for media■Local SEO■SEO and online reputation■Migrations■SEO campaign management■Competition… Show more ■SEO technical fundamentals■Keywords research■Indexability audit■WPO■Popularity audit■Strategic planning for organic positioning■On-page / off-page optimization■SEO-oriented content marketing■International SEO■SEO in CMS: WordPress, Prestashop, Magento ...■SEO for e-commerce CMS: Prestashop, Magento and Woocomerce■SEO for media■Local SEO■SEO and online reputation■Migrations■SEO campaign management■Competition analysis■Creation of PPC Search campaigns■Creation of PPC Display campaigns■Creation of YouTube PPC campaigns■Standard Remarketing, Dynamic Remarketing, RLSA ...■Budget management■Search Query Optimization■Facebook Ads■Instagram Ads■Twitter Ads■LinkedIn Ads■Pixel creation■Identification and selection of KPI's■Google Analytics■Google Search Console■Google Data Studio■Tools: Semrush, Sistrix, Screaming Frog ... Show less

Product Hackers School
2024 - 2025Growth Manager Certification Growth
Experience

Puntual, comunicaciĂłn y marketing
Feb 2017 - Sept 2020Social Media & Paid Media Specialist▪️ Experience in obtaining leads (SQL and MQL in the real estate and health sector) with Google Ads and Facebook Ads channels.▪️ Creation, optimisation and daily management of campaigns, measurement and evaluation of results, advertising estimation and investment proposals, web analytics, creation of monthly reports, competitor analysis.▪️ Development and execution of marketing plan and digital strategy, management and monitoring of social networks, copywriting and creative, development of social media plan, contact, management and creation of strategies with brand prescribers and meetings with clients. Show less

Increnta
Sept 2020 - Feb 2021SEM & Social Ads Specialist▪️ Experience in e-commerce (retail) and lead generation (SQL and MQL in the energy, industrial and HR sectors) with Google Ads, Facebook Ads and LinkedIn Ads channels.▪️ Campaign creation and management, full-funnel strategies, investment plan and advertising estimation, web analytics, reporting and monthly/weekly status of results with clients.

SKLUM
Feb 2021 - Nov 2023Performance Manager▪️ Expertise in SEM (Google and Bing) + affiliate management.▪️ Campaign creation and management, web analytics, market research and analysis, reporting, performance measurement and product feed optimisation.

THE MASIE
Jan 2022 - Nov 2023Head of SEM
BIGSEO
Feb 2023 - Feb 2023ProfesorProfesor en BIGSEO Academy de la asignatura de Bing Ads

Product Hackers
Nov 2023 - nowGrowth Acquisition Specialist
Product Hackers School
Jun 2024 - Jun 2024ProfesorProfesor del programa Growth para eCommerce, impartiendo la sesión “Estrategia de adquisición en eCommerce”.
Licenses & Certifications
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Excel: GestiĂłn de datos
Universitat Politècnica de València (UPV)- View certificate

Certificado de Curso Avanzado de Google Analytics
GoogleFeb 2019 
Inglés Nivel B2
Escuela Oficial de Idiomas- View certificate

Growth Hacking (8.ÂŞ ediciĂłn)
FundaciĂłn TelefĂłnicaApr 2020 
Introducción a la publicidad programática
Udemy AcademyMar 2020
Course Imports
Channable
Productsup Platform Standard Onboarding
Productsup
SOLID Growth: Creando Estrategias Growth Imparables
Product Hackers SchoolFeb 2024- View certificate

Certificado de Curso Básico de Google Tag Manager
GoogleApr 2020 - View certificate

CertificaciĂłn de Publicidad en BĂşsquedas
GoogleMar 2020 - View certificate

CertificaciĂłn en Google Shopping
GoogleMar 2020 - View certificate

CertificaciĂłn en VĂdeo de Google Ads
GoogleMar 2020 
Certificado de Curso Avanzado en AnalĂtica Web
Ecommaster.es, Escuela Ecommerce y marketing digitalApr 2020- View certificate

CertificaciĂłn de Fundamentos en Google Ads
GoogleMay 2019 - View certificate

CertificaciĂłn en Display de Google Ads
GoogleMar 2020 
AnalĂtica Web (7.ÂŞ ediciĂłn)
FundaciĂłn TelefĂłnicaMay 2020
Certificado: Rentabiliza tu negocio con Google Ads
Ecommaster.es, Escuela Ecommerce y marketing digital- View certificate

Certificado de Curso de Google Analytics para Principiantes
GoogleFeb 2019
Languages
- inInglés
- vaValenciano
- esEspañol
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