Adeen Tariq

Experience

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  Sindh Education Foundation, Government of Sindh

  May 2018 - Jul 2018

  Social Intern

  • Assisted the finance department in maintaining the financial statement, data entry, and paperwork for schools with the NGO• Produced reports on the performance of the NGO including suggestions for improvement at a managerial level from a fresh perspective

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  Institute of Business Administration

  Aug 2018 - Jan 2019

  Dirctor of Vasl I IBA Arts Society

  • Launched a first of its kind event at Enigma, a flagship event by the Arts Society, called Vasl.• Managed social media, registrations, planning, and on-day activity for the event managing a team of 20 • Learned how to mitigate crises and plan successful events

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  Safan enterprise

  Jun 2019 - Jul 2019

  Sales And Marketing Intern

  • Ensured client satisfaction by getting repeated feedback and tracking problem solved by the team in a timely fashion• Coordinated with the technical team to collect and compile data of clients and prospects to be used to create promotional campaigns• Assisted the Senior Sales manager to design calling schedule, sales pitch, and strategies for the month

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  Institute of Business Administration

  Aug 2019 - Jan 2020

  Executive Director Marketing I IBA Leadership Club

  • Responsible for planning and schedulling marketing outreach, and managing the social media platforms • Managed a team of 200+ including 2 assistant marketing director• Coordinated with the content department to timely create posts • Achieved a houseful on the flagship leadership conference event within 15 days of launch• Awarded Best Director for this event

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  Freelance editor/writer

  Nov 2019 - May 2020

  Content Writer

  • Created SEO content by writing blog posts for new product and academic papers based on secondary research of journal articles • Created over 20 blog posts • Wrote over 30 academic papers and essays

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  Thought Brownies

  Feb 2020 - Mar 2020

  Founded

  • Started a small take-out stall at IBA in collaboration with another student-run restaurant Toastea. • Backed and supplied brownies and other desserts, and offered delivery services within a set parameter• Served 350 customers in its 3 weeks of operations

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  Foodpanda

  May 2020 - Jul 2020

  Commercial Intern

  • Managed 3 expansion projects within a span of 8 weeks to expand the food delivery services to new areas in the city of Karachi• Executed a lead conversion project that included identifying and reaching out to 800+ leads and converting them to area managers• Developed a sales and coordination pitch to communicate with vendors specific to each zone to bring them on board• Generated leads, contracts, and deals for 200+ vendors that were onboarded on SalesForce, along with locking KPIs for each• Assisted the Senior Account Manager in preparation of a city-wide report for Karachi’s monthly progress on Excel and Canva Show less

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  Seed Labs

  Jul 2020 - Oct 2020

  Project Trainee

  • Engineered end-to-end sales funnel, developing client personas and aligning with marketing process to optimize conversions.• Collaborated with CEO to improve work culture using relationship marketing strategies, enhancing employee engagement and satisfaction.Organized bi-weekly team-building activities, fostering trust and creating a collaborative work environment.• Created a comprehensive prospecting guide with relevant tools for researching, qualifying, and communicating with prospects.• Established communication standards and metrics through benchmarking and pitch testing, ensuring effective messaging.• Led lead conversion project, identifying and approaching 100 leads daily through Sales• Navigator, resulting in 18% above-industry-average response rate and 400+ qualified leads in 2 months.• Revamped social media marketing policies and refined content management standards on Notion, improving brand presence and engagement. Show less

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  Jaffer Business Systems (JBS)

  Dec 2020 - Jan 2021

  Sales & lead generation Intern

  • Devised a new pitch presentation with the marketing team based on cause marketing strategy• Designed a new lead generation project for 2 major countries in the Southeast Asia region: Indonesia and Malaysia• Conducted a short market analysis for each region and the banking sector, involving in-depth secondary research• Developed stands for lead identification, qualification, and conversion to establish best communication practice and KPIs• Implemented the lead conversion process which involved identifying 500+ leads and creating customised pitch for each POC• Generated 70 qualified leads for each banking and software provider partner and achieved a response rate of 15% Show less

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  Mindshare

  Jan 2021 - May 2021

  Project Trainee

  • Led a comprehensive research project on online shopping behavior in the FMCG sector in Karachi and Lahore, conducting in-depth secondary research, 6+ focus groups, 6+ interviews, and analyzing data from 300+ questionnaire responses.• Generated valuable insights into customer preferences and purchasing patterns, providing actionable recommendations to inform marketing and business strategies.• Developed innovative social media engagement strategies• Utilized project management skills to ensure timely completion of research milestones, effectively coordinating resources and managing project budgets.• Analyzed market trends and competitor activities, providing valuable insights for strategic decision-making and identifying growth opportunities. Show less

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  Mondelēz International

  Apr 2021 - Jun 2021

  Trade Marketing Intern

  • Conducted market research project, visiting 30+ outlets in Karachi to analyze vendor behavior and usage of chillers, providing insights for optimization.• Designed planogram and presented pitch to improve product shelfing behavior of vendors, enhancing brand visibility and sales.• Implemented new system for chiller maintenance and repair, resulting in improved performance of technical team and cost optimization.

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  Daraz

  Jul 2021 - Sept 2023

  • Established & led insight function across 5 ventures, implementing streamlined processes for research & prioritization.• Developed Voice of Customer reporting, integrating NPS, complaint, & other CX data to identify key issues & drive CX mindset.• Collaborated with stakeholders to advocate for customer-centric design & prioritize UI/UX enhancements based on data.• Implemented repository process for customer insights, facilitating knowledge sharing & informed decision-making.• Led training to promote customer-centric culture & empower employees to contribute to UI/UX improvement Show less • Simplified the UI for returns and communication journey, enhancing the overall customer experience and reducing user friction.• Conducted a comprehensive usability study for the return journey, gathering user feedback and insights to identify pain points and propose UI/UX improvements.• Led a usability study for Daraz Mart, leveraging customer personas created from the study to identify key pain points and enhance the user journey.• Collaborated with cross-functional teams and stakeholders to gather requirements and translate them into effective UI/UX solutions.• Utilized various research techniques such as interviews and usability testing surveys to gather user feedback and insights on UI/UX designs.• Conducted competitive analysis and benchmarking to inform UI/UX strategies, ensuring alignment with industry best practices and driving innovation.• Utilized Figma as the primary design tool for prototyping UI/UX solutions and facilitating collaboration with design and development teams.• Provided valuable customer insights to the product team, influencing UI design decisions and driving improvements based on user needs and preferences.• Developed a voice of customer report that incorporated NPS data, complaint data, and analysis of customer buying patterns to inform UI/UX decision-making.• Contributed to improving design consistency and brand adherence by sharing customer insights and recommendations for UI style guides and design systems. Show less • Implemented new packaging Standard Operating Procedures (SOP) across all fulfilment centres in Pakistan, ensuring consistent and efficient packaging processes.• Conducted comprehensive operational research on drop-testing for 300+ items across 15 categories, resulting in improved product safety and reduced package damage.• Devised innovative packaging procedures for liquid and glass items, successfully reducing the damage rate to an impressive 1% during testing.• Implemented the use of advanced packaging materials, increasing logistic vehicle capacity and enabling the transportation of more items in a single trip, optimizing efficiency and reducing costs.• Established a robust process for assessing warehouse resource skills, identifying and leveraging required competencies to improve overall operational performance.• Launched a highly successful recruitment and hiring process, attracting and onboarding top talent within a short timeframe, resulting in the recruitment of 20 resources across Pakistan in just one month after evaluating around 400 candidates.• Pioneered a female inclusion initiative within the warehouse, achieving a notable 20% increase in female representation within the returns department, fostering diversity and inclusion.• Implemented the return processing feature across all Daraz first-mile stations, significantly reducing the lead time for return processing by an impressive 45%, resulting in enhanced customer satisfaction and streamlined operations.• Designed an optimized product layout and business flow, incorporating various tools within a unified environment, resulting in a 52% reduction in processing lead time and improved overall operational efficiency.• Successfully launched a new recruitment process within the returns division, leading to a remarkable reduction in lead time from 5 days to less than 2 days nationwide, ensuring timely and efficient processing of returns. Show less • Developed and executed the comprehensive 11.11 campaign plan for the catalogue sub-domain, resulting in increased sales and revenue during the mega campaign.• Leveraged advanced Excel skills to interpret and analyze category-level data across all three major ventures, identifying high-impact categories to optimize assortment and drive GMV.• Collaborated with the acquiring team to strategically target high-impact categories, leading to a significant increase in live assortment by 15% in Bangladesh, 13% in Sri Lanka, and approximately 50% in Pakistan.• Worked closely with local teams to design app module strategies, resulting in a remarkable 15% improvement in the selling assortment KPI in Pakistan and 18% in Bangladesh.• Redesigned the market insight page on all five ventures, providing sellers on Daraz with a comprehensive guide for product hunting, which was published on Daraz University, increasing seller knowledge and overall engagement.• Developed a logical framework to enhance the quality and pricing of over 50,000 assortments across all categories, elevating them to become top-performing products.• Utilized category-level analysis to improve the visibility of potential new products, resulting in a significant 4% GMV contribution from new arrival channels during the 11.11 campaign.• Restructured the brand library addition process, achieving 91% accuracy of the brand filter and improving CTR by an impressive 48% across all five ventures.• Successfully executed the category-tree mapping project, significantly reducing the miscategorization rate to just 3% and improving CTR for those categories by an average of 50%.• Authored SOPs for supervised operational activities, including brand quality checks, new category creation, marketing insights updates, and data-driven extraction of category-level insights, ensuring streamlined processes and consistent execution. 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  • Global Customer Insights Manager

    Jan 2023 - Sept 2023

  • Global Customer Experience - Management Trainee (DFLP)

    Jul 2022 - Dec 2022

  • Operations - Management Trainee (DFLP)

    Jan 2022 - Jul 2022

  • Global Market Place - Management Trainee (DFLP)

    Jul 2021 - Jan 2022
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  Henkel

  Feb 2024 - Jul 2024

  Summer Intern I Global Marketing & Strategy Sealing & Filling

  • Designed and executed post-launch market research for a new product, ensuring comprehensive feasibility analysis and strategic insights.• Managed agency relationships for marketing tool creation, overseeing internal product launches and communication strategies.• Created agency briefs and developed innovative marketing tools and communication ideas, including sell-in decks and demo videos.• Leveraged data to develop an automated portfolio mapping tool, reducing redundancies and aiding in strategic planning for various regions.• Identified and resolved dataset issues for PU forms, automating monthly reporting and reducing report preparation time by approximately 97.5%• Collaborated with the application engineering team to analyze new products and competitors, identifying gaps and areas for improvement.• Managed administrative tasks, coordinating sample dispatch and receipt with multiple stakeholders efficiently. Show less

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  Henkel

  Apr 2025 - now

  Working Student