Priyanka Palgotra

Experience

• 

  WNS - Research & Analytics (Marketics)

  Oct 2010 - Mar 2011

  Trainee Analyst
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  WNS Global Services

  Mar 2011 - Oct 2012

  • Ranked amongst the highest performing consultants (top 5%) in the firm for two years in a row – received several awards including ‘Shining Star’ of the year• Led technical training sessions for batches of ~30-40 junior and trainee analysts every quarter• Conducted retail analytics for major U.S retailers including Target, Costco, J.C Penny and Sears to guide suppliers in terms of inventory management, merchandise assortment worth over $1 billion annually• Advised several retail suppliers on customer trends, product assortment, product differentiation, branding and retailer relationship management• Conducted market research for several retail segments including supermarkets, hyper markets, departmental, apparel, convenience, mass clubs, specialist retail and drug stores to identify changing trends for key channels based on macro-economic factors and changing customer preferences• Took the initiative to expand the geographic coverage of our firm to ~8 other countries across the globe – led to an additional recurring revenue stream of ~$3 million Show less

  • Senior Business Analyst

    May 2012 - Oct 2012

  • Junior Analyst

    Mar 2011 - Apr 2012
• 

  Francorp, Inc.

  Oct 2012 - Oct 2013

  Strategy Consultant

  • Ranked amongst the highest performing consultants in the firm and received several client appreciations• Formulated the franchisee model, commercial terms, rollout strategy and implementation plan for an Indian F&B chain to expand the chain’s footprint to three different cities across 10 franchisee restaurants• Designed the expansion plan for a celebrity apparel brand of a renowned ethnic wear retailer for 200 stores across India – led to incremental annual revenue of over ₹20 crores for the retailer• Formulated and implemented the franchisee expansion plan of a large Indian jeweler – conducted financial modeling, deal structuring, franchisee evaluation and selection and negotiations with franchisees• Designed the business plan for a health centric entertainment park with an initial fund corpus of ₹10 crores and partnered with existing retail client brands• Convinced the founders to setup an incubator cell within the firm to assist and advise retail entrepreneurs in starting their businesses Show less

• 

  Delta Investment Advisors

  Oct 2013 - Mar 2015

  Co-Founder

  Co-founded a $10 million hedge fund and invested in a diverse range of companies. Earned stellar returns of 20%+ IRRs for investors

• 

  Insense Pvt Ltd

  Apr 2015 - now

  Chief Marketing Officer

  Insense is a targeted advertising network that distributes card linked offers to potential customers based on their shopping habits. Our goal is simple: make it easy for merchants to attract high-value customers and make it easy for banks to increase customer loyalty

• 

  Madneto

  Nov 2018 - now

  Co-Founder & Chief Marketing Officer

  Madneto is the world's first cross promotion platform that enables brands to formulate synergetic partnerships, execute cross promotion campaigns and measure success. We have 100+ brands on our platform including Zoomcar, Thomas Cook, UCB, Pharmeasy and more. If you're a startup founder or managing alliances at a brand, hit us up to market your brand or startup for almost free!