
Daniel Longo
Pharmaceutical Associate

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About me
Brand Manager at Dr. Oetker Canada Ltd.
Education

York University
2010 - 2014Bachelor's Degree Marketing SpecializationActivities and Societies: Vanier Frosh Week, Vanier College Studied broad fundamentals of all business disciplines including Marketing, Accounting, Human Resource Management, Corporate Social Responsibility, Finance, Statistics, Management, Information Systems, Business and Corporate Law, and Economics.Specific Marketing studies include Brand Management, Customer Relationship Management, Consumer Behaviour, Marketing Strategy, International Marketing, Marketing Research, and Retailing Management. A variety of electives also pursued… Show more Studied broad fundamentals of all business disciplines including Marketing, Accounting, Human Resource Management, Corporate Social Responsibility, Finance, Statistics, Management, Information Systems, Business and Corporate Law, and Economics.Specific Marketing studies include Brand Management, Customer Relationship Management, Consumer Behaviour, Marketing Strategy, International Marketing, Marketing Research, and Retailing Management. A variety of electives also pursued include Astronomy History, Techniques of Persuasion, Greek and Roman Mythology, Information Technologies, Escola de Samba (Brazilian Percussion), and Food Studies Show less
Experience

Downsview Park Pharmacy
May 2007 - Aug 2011Pharmaceutical Associate-Responsible for filing of customer prescriptions-Coordinated pricing and stocking of shelves in neat and presentable manner-Operated as cashier in a fast paced environment-Responsible for dispensing medication-Accountable for verification of expiry dates on store medication and stock-Improved overall presentation and look of pharmacy
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Loblaw Companies Limited (Fortinos Supermarkets)
Jul 2008 - Feb 2011Cashier-Responsible for conducting fast and quality service at customer checkout in a fast paced environment-Led cashiers in sales of President’s Choice Children’s Charity donation icons-Conducted sales and maintenance at Fortinos Garden Centre-Responsible for opening and closing Fortinos Garden Centre-Bagged customer’s groceries neatly and swiftly-Responsible for the return and stocking of returned/unwanted groceries-Responsible for the organization and maintenance of outdoor shopping carts-Responsible for unaccompanied sales and organization of bushel tomatoes Show less

Future Shop
Nov 2009 - Dec 2009Sales Representative-Responsible for sales in the Mobile Audio department -Operated as cashier and served customers with exceptional customer service-Coordinated maintenance within Mobile Audio department

Elections Canada
May 2011 - May 2011Poll Clerk-Responsible for set-up and take-down of polling location and voting station-Accountable for recording voter’s attendance and conducting of poll throughout voting day

LCBO
Dec 2011 - Feb 2018-Coordinated the completion of weekly and monthly Vintages digital and print publications with multiple departments-Supported the creation of booklets and pamphlets for distribution at Vintages events-Researched recipes for monthly wine pairings-Edited all Vintages publications prior to print/publishing-Attended site visits for potential events and provided feedback -Provided expertise on alcoholic products to customers for gifts, food pairings, and personal consumption-Answered all customer questions and provided excellent customer service for all complaints and feedback-Managed team of employees for seasonal overnight shifts with the additional responsibility as a key holder for the opening and closing of the store-Cashed out customers in a quick and professional manner-Balanced the till at the beginning and end of every shift
Marketing Coordinator - Vintages
Oct 2017 - Feb 2018Customer Service Representative
Dec 2011 - Oct 2017

Holistic Journey
Jan 2015 - Dec 2016Brand Manager, Marketing Intern-Led campaigns- 80% increase in web traffic, 100% increase in open-house visits, 50% client increase-Created brand new logo reflecting business change from “Serene Moments” to “Holistic Journey”-Started and managed social media accounts- Facebook, Twitter, and LinkedIn-Composed managed sleek brand new website using Wordpress-In charge of crafting marketing & promotional materials- business cards, flyers, car magnets-Generated new clients implementing techniques such as SEO, Facebook's “check in”, promotions-Attended health events and trade shows to promote Holistic Journey Show less

Artistic Beauty Academy
Jan 2016 - Aug 2016Marketing Coordinator-Created new, redesigned website for client-Set up and incorporated SEO for client website-created Facebook advertising, Google AdWords, Google AdSense for client-Facilitated new branding, logo from "Artistic Beauty Academy" to "Artistic Beauty"

Dimpflmeier Bakery Ltd.
Aug 2017 - Mar 2022-Lead entire marketing operations including brand management, in-store POS materials, radio/print advertising, social media campaigns & SEO, and budgets-Design creative marketing materials for in-store grocery displays to increase brand visibility-Create Power Slice product launch strategy (Top selling low-carb bread in Canada) for Costco. This resulted each year in a 50% increase in sales over two years-Initiate partnerships with organizations such as MLSE (Toronto FC), Organic Council of Ontario, Jake’s House Foundation (Autism), and Hamilton Tiger-Cats (CFL)-Designed first ever Dimpflmeier coupon booklet program including distribution, design, placement, redemptions, and logistics. Resulted in 14% redemption rate of 100,000 coupon booklets-Project manage the official opening of a new Dimpflmeier Café in Ajax, Ontario resulting in 250+ attendees-Liaised with numerous large distributors for Canada and USA distribution such as Loblaws and Canada Bread-Organize outreach through in-store product tasting that led to a 30% increase in sales and represented the company at numerous events such as the Low Carb Lifestyle Show, Organic Council of Ontario show, and IRONMAN Mont Tremblant-Developed e-commerce pricing, order fulfillment, and shipping strategies that increased online bread sales by +200% from 2018-2020-Launched Uber Eats for Dimpflmeier Bakery including initial setup, training, and marketing on the Uber Eats platform Show less
Marketing & Customer Service Manager
Feb 2018 - Mar 2022Website Manager
Aug 2017 - Mar 2022

Dr. Oetker Canada Ltd
Feb 2022 - nowBrand Manager
Feb 2024 - nowAssociate Brand Manager
Feb 2022 - Jan 2024
Licenses & Certifications

Reiki Level I & II
- View certificate

Marketing Foundations: The Marketing Funnel
LinkedInDec 2020 - View certificate

Create A Brand Strategy
LinkedInDec 2020 - View certificate

Marketing Communications
LinkedInDec 2020 - View certificate

How to Train Your Brain for Maximum Growth
LinkedInDec 2020
Languages
- enEnglish
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