Jarrod DiFranco

Experience

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  Molson Coors

  Jan 1999 - Jan 2004

  On Premise Chain Manager

  • ‘On Premise Chain Initiative’: originated, developed, and implemented this channel specific business plan which netted 7% growth or 256,000 cases. On Premise ‘Salesman of the Year’ 2001.• Responsible for direct sales management of the largest on premise regional chains such as Applebee’s, Hooter’s, Aramark, TGIF.

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  Asia Pacific Breweries (Singapore) Pte Ltd (Part of the HEINEKEN Company)

  Jan 2004 - Jan 2007

  Territory Sales Manager

  • Began Oct ’04 with zero sales volume and finished June ’06 +10,000 cases. #1 market per capita sales of all initial investment markets. Tiger Beer premium Singaporean lager.• Bought out by Anheuser Busch due to immediate brand success.

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  Brown-Forman

  Jan 2007 - Jan 2008

  Market Brand Manager

  • Grew on/off premise sales 5% or an additional 37,500 9L case equivalents in this territory by executing shelf and display programs, key account management and numerous tastings & dinners.• Awarded 2008 Atlantic Division ‘Foundation Brands’ best market performance for Massachusetts. Brands included: Old Forester, Korbel, Bonterra, Fetzer.

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  Moët Hennessy

  Jan 2008 - Jan 2010

  Field Marketing Representative

  • Responsible for brand program execution and sales pull through for LVMH portfolio of brands in the on/off premise channel. Champagne, Scotch, and Vodka specialist. Brands include: Veuve Clicquot, Moet, Ardbeg, Glenmorangie, Belvedere

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  Latitude Beverage Company

  Jan 2010 - Jan 2018

  Market Manager

  • Instrumental in building the 90+ Cellars wine brand from a virtual ‘zero’ volume base into what is annually the fastest growing premium wine brand in the country according to Market Watch - 500,000 cases.• Point person for the following key chain and retail decision makers in the area, including: Price Chopper, Wegmans, BJ’s, Hannaford, Total Wine, Cost Plus, Yankee Spirits.

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  Tommyrotter Distillery

  May 2018 - Aug 2019

  New England Regional Territory Manager

  • Doubled volume in the MA. market in year one (800+ cases) for this Buffalo, NY craft distillery. Gin/Whiskey/Vodka• Opened up and launched new markets, assigned distributor footprint, and actively managed the entire process including: pricing structures, inventory, annual sales planning and key accounts calls. • Distillery signed 'agency' rights over to Palm Bay International due to rapid and successful market launch.

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  Devils River Whiskey

  Oct 2019 - Jan 2021

  Market Manager(MA/NY/CT/RI)

  • Responsible for all sales, marketing, and wholesaler management for this craft whiskey distillery from San Antonio, Texas.• Grew distribution by 200% v.s YAG. Closed out FY 2020 +175% or 2,200 cases during pandemic.• Distillery reached an equity agreement in January 2021 with Sazerac and subsidiary(375 Park Ave Spirits) to represent the brand due to the accelerated growth in our key markets.

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  Spirits Investment Partners

  Nov 2021 - now

  Region Manager - New England

  • Executing go to market brand build for Bob Dylan's award winning Heaven's Door Whiskey.• Grew New England market +45% or 5,300cs in the >$45.00 whiskey category. Increased On Premise depletions +130% in this region with most gains in Boston. • Successfully launched multiple new items and brands in both the open markets(MA/CT/RI) and control states(NH/ME/VT) simultaneously.• Currently executing brand launch of Playboy Spirits ultra premium whiskey in New England market.