
Yenny L.
Facebook Content marketer

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About me
Luxury Brand PR/ Marketing
Education

London College of Fashion, University of the Arts London
2021 - 2022Master of Arts - MA Global Fashion RetailingActividades y grupos:Awarded 2021 UAL International Postgraduate Scholarships. Specialised in luxury brand management, luxury marketing/PRMaster's dissertation: An exploratory study on how UGC on social media impacts store visits to experiential premium and luxury fashion stores.

Seoul Women's University
2013 - 2018Bachelor's degree Fashion marketingActividades y grupos:Exchange student buddy Track: Fashion marketing

Lingnan University
2017 - 2018Exchange student Visual ArtsActividades y grupos:AIESEC Hong Kong Studied abroad as an exchange student to further academic skills in the visual arts, business and english language.
Experience

30ME
Jul 2017 - Nov 2018Facebook Content marketerOversaw social media marketing on Facebook, posted, and curated digital journal and fashion content on the brand's Facebook page; Fashion Sense and researched fashion trends, fashion information and social trend for social media users.

Calvin Klein
Jul 2018 - Jan 2018Buying Merchandising part-time assistantCalvin Klein Korea Accessories Buying Merchandising Team

PURE Company
Jan 2019 - Mar 2019Public Relations Communications InternInternship at public relation agency In charge of PR for beauty brands; Decorté and Chicor

Bottega Veneta
Mar 2019 - Jul 2019Merchandising Intern
JCPenney
Feb 2020 - Jan 2020Assistant Merchandiser
EBay Korea
Sept 2020 - Sept 2021E-commerce Assistant
The EDIT
Jan 2021 - Jan 2022Contributing Content EditorContributed 8 fashion journals and curated fashion content for digitalplatforms including Instagram, Facebook, Kakao Talk and Naver ofKorean online magazine The EDITThe average social media engagement rate is 45 times larger than otherjournals and 4 articles were introduced to the main page of the biggestsearch engine in Korea, Naver

Bulgari
May 2023 - nowPublic Relations Communications SpecialistAccelerate online and offline visibility across magazines, PR event, TV, press, and media by supporting with a monthly editorial content plan, press releases, and product placements. Experience in product placement sponsorships through Netflix series "Queen of Tears" and "Celebrity."
Licenses & Certifications
- View certificate

Advanced Google Analytics Certificate
GoogleApr 2023 - View certificate

Future retail challenge
World Retail CongressApr 2022 
INSIDE
LVMHDec 2021
Volunteer Experience
Marketing Team
Issued by AIESEC Hong Kong Limited on Sept 2017
Associated with Yenny L.Marketing Team
Issued by O.F.F. on Sept 2016
Associated with Yenny L.Donation Flea Market
Issued by O.F.F on Sept 2016
Associated with Yenny L.Exchange student buddy
Issued by Seoul Women's University on Sept 2013
Associated with Yenny L.
Languages
- enEnglish
- koKorean
- frFrench
- spSpanish
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