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Naguib TOIHIRI

Naguib TOIHIRI

Junior Project Manager

Followers of Naguib TOIHIRI8000 followers
location of Naguib TOIHIRISaudi Arabia

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  • Timeline

  • About me

    Country Director KSA at Assembly MENA

  • Education

    • IUT de Sceaux

      2006 - 2008
      HND Degree in Marketing Marketing and Management

      Modules included: International Business, Economics, Finance, Negotiation, Supply chain, Mathematics, Marketing.

    • Université d'Evry-Val d'Essonne

      2008 - 2009
      Bachelor’s degree in e-Business Marketing and e-commerce

      Modules included: e-Business, Marketing Mix, Informatics, Business Plan, English Business.

    • Groupe Sup de Co Montpellier Business School

      2009 - 2012
      MSc in Marketing (Full English), Marketing, Management Marketing

      Modules included: Project Management, Economics, Marketing, Statistics, Law, Taxation, Finance, Technology management, Negotiation.

    • IAE Montpellier

      2011 - 2012
      MSc in Information System Information System

      Modules included: Information System, IT Integration and Outsourcing, ERP Security.

  • Experience

    • VideoMark

      Apr 2009 - Jul 2009
      Junior Project Manager

      ► Assisting management in the definition and implementation of analytical tools► Developing and managing online marketing operations with budget (Google Adwords)► Taking part in the creation of a new special offer for customersManagers : Igor Schlumberger, Olivier Bomer

    • OnChannel

      Sept 2010 - Jun 2011
      Online Marketing Assistant

      ► Running of emailing campaigns for IBM partners (30 emailing campaigns / quarter)► Controlling lead generation operations (20 campaigns checked / quarter)Managers : Gaelle Villier, Sandrine LeMazou

    • Orange

      Sept 2011 - Oct 2012
      SEO Project Manager

      ► MOBINIL website semantic analysis & keywords research (for ORANGE Egypt)► Carrying out analytics reports of monitoring performances (10 countries)► Running SEO tool Request For Proposal (Budget > 10 K €)Managers : Elodie Hazac, Laurent Geffroy

    • Usuri

      Oct 2012 - Mar 2013
      Digital Marketing Consultant (freelance)

      ► Social Media Optimization ( x 2 engagement rate on Facebook)► Writing specifications for e-commerce creationManagers : Wassilati Mbaé

    • Acheter-louer.fr

      Mar 2013 - May 2013
      SEO Consultant (freelance)

      ► SEO specifications following Google updates (x 2 page views ratio)► Technical analysis and site structure (more top 3 ranked position keywords)Managers : Olivier Ravizza, Fabrice Rosset

    • Red Blue Blur Ideas (RBBi)

      Dec 2013 - May 2019

      ► Prioritize & coordinate workload for the SEO team (grew the team from 2 to 7 members)► Develop industry-leading SEO (including content) strategies for key accounts ► Facilitate knowledge sharing and increase the overall awareness of SEO within the teamKey SEO accounts :Qatar Airways - Multilingual SEO campaign Al-Futtaim Automotive (including Toyota, Lexus & Honda)Abu Dhabi Islamic Bank (ADIB)Emaar Hertz UAECleveland Clinic Abu DhabiManagers : Andrew Tonks & Caroline Dickin Show less

      • Head of Marketing

        Jan 2018 - May 2019

      • SEO Department Lead

        Jul 2016 - Dec 2017

      • SEO Account Manager

        Dec 2014 - Jun 2016

      • SEO Specialist

        Dec 2013 - Nov 2014

    • Artefact

      Jun 2019 - Jun 2021

      ► Lead and develop digital marketing department for the MENA region► Build SEO department integrating into the overall business growth ► Lead and develop Artefact Global SEO strategy process & best practice documentation► Build the SEO Service integrating into the overall business growth of Artefact MENA► Proactively create new business opportunities through conferences & event networkingReferences : Christos Solomi, Jan Klawer, Frederic Joseph

      • Head of Activation

        Sept 2020 - Jun 2021

      • Global SEO Lead - Head of SEO & Growth MENA

        Jun 2019 - Sept 2020

    • Assembly Global

      Jul 2021 - now

      ► Define overall business strategy growth strategy for the MENA region► Proactively create new business opportunities through conferences & event networking

      • Country Director KSA

        Jun 2022 - now

      • Regional Strategy Director

        Jul 2021 - Jun 2022

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Naguib TOIHIRI
      Best Use of Search - Real Estate & Property - Damac Properties MENA Search Awards 2020 Oct 2020
    • Awarded to Naguib TOIHIRI
      Best Small SEO Team - RBBI MENA Search Awards 2018 Sep 2018
    • Awarded to Naguib TOIHIRI
      MENA Search Personality of the year (2017) MENA Search Awards 2017 May 2017
    • Awarded to Naguib TOIHIRI
      Best SEO Campaign - Hertz Middle East MENA Search Awards 2017 Apr 2017
    • Awarded to Naguib TOIHIRI
      Best Search Marketing Campaign (Gold) - Qatar Airways MENA Digital Awards - Dubai Apr 2016 Global Multi-Language Organic Search Campaign on Qatar Airways