Franco Wijaya

Experience

• 

  PT ACE Hardware Indonesia, Tbk

  Dec 2018 - Jun 2020

  Manager on Duty

  Key Responsibilities:- Oversee 5P/marketing mix strategies to drive sales growth and business performance.- Ensure product availability, focusing on fast-moving and top Pareto products.- Develop and execute innovative marketing promotions to enhance customer engagement and sales.- Manage store operations and personnel, ensuring efficiency and a high-performance environment.- Handle daily customer complaints, providing quick and effective resolutions.- Maintain external communications and stakeholder relationships beyond the store.Key Achievements:- Optimized Checkout Counter (COC) efficiency, driving a 300%+ increase in sales value.- Designed and implemented a Buddy Program, boosting store sales by 12-15%.- Launched a seasonal product demo initiative, resulting in a 7% sales increase toward store targets. Show less

• 

  POLYTRON (HIT)

  Jun 2020 - Jan 2022

  Product Marketing Manager

  Key Responsibilities:- Responsible for sales, market share, and profitability for the washing machine, display cooler, and chest freezer categories.- Develop and manage a competitive product portfolio, ensuring suitability and strong market demand in Indonesia.- Drive sales growth across traditional, modern, and e-commerce distribution channels.- Ensure timely product launches through ATL, BTL, and digital marketing strategies.- Lead and implement marketing initiatives, both online and offline, to strengthen brand positioning.- Develop innovative marketing collateral to support product promotions and sales efforts.Key Achievements:- Set a new sales record, achieving 30% unit growth repeatedly in the washing machine category, solidifying market dominance.- Successfully launched a new display cooler model, securing market leadership against competitors. Show less

• 

  Lazada

  Jan 2022 - May 2024

  Role as a Key Account Manager (KAM) while also entrusted with Category Manager responsibilities, overseeing strategic growth and market competitiveness.Key Responsibilities:- Bridging the market gap between Lazada and other platforms in the Mobile Tablets & Home Appliances category by optimizing match rate, assortment, and price competitiveness.- Supporting the Category Manager in developing monthly category strategies by analyzing market conditions across Lazada, competitors, and offline channels (GFK data insights).- Leading category team members in daily operations and mega campaign preparations, ensuring alignment across Price, Product, and Promotion (3P) strategies.Key Achievements:- Increased Mobile & Tablets Average Order Value (Basket Size) by 40% YoY.- Enhanced customer satisfaction by reducing low-quality product listings from 40% to 10% YoY.- Improved price competitiveness in Mobile Tablets & Home Appliances from unknown to 85% through proactive monitoring at both KAM and seller levels. Show less Key Responsibilities:- Develop and strengthen relationships with managed accounts to drive long-term collaboration and growth.- Strategically expand managed accounts to maximize their business potential on Lazada.- Advocate and implement Lazada’s tools and programs, ensuring sellers leverage platform opportunities for success.- Resolve operational challenges efficiently, providing proactive solutions to enhance seller performance.Key Achievements:- Awarded "Rising Star"—recognized as 1 out of 250 employees in Lazada Marketplace FY2023.- Achieved 80% YoY growth in managed account performance.- Increased seller investment by 800% YoY, driving greater engagement and commitment to Lazada. Show less

  • Senior Associate, Key Account Manager

    May 2023 - May 2024

  • Associate, Key Account Manager

    Jan 2022 - May 2023
• 

  Philips Water Solutions

  May 2024 - now

  Product Marketing Manager

  Philips Water Solutions products are water dispenser, water heater and reverse osmosis.I work as a Product Marketing Manager, and E-commerce Manager with responsibilities as follow :- Develop and implement strategic marketing initiatives to enhance brand awareness of Philips Water Solutions in Indonesia.- Drive and plan sales growth across multiple channels, including modern trade, traditional trade, e-commerce, and B2B.- Expand market share within the product category through targeted campaigns and partnerships.- Oversee production, sales forecasting, inventory management, and distribution across 15 branches nationwide.- Optimize profitability and cost efficiency for the product category.- Manage the full product lifecycle, from launch to end-of-life strategies.Achievements :- Achieved record-breaking sales growth, with an average 30%+ YoY increase.- Secured the #1 market share in modern trade (based on sell-out data)- Improved gross margin by 40%+ YoY, enhancing overall profitability.- Led a significant surge in e-commerce sales, driving exponential growth in the online channel Show less