Gabriella Cabral Da Nóbrega

Gabriella Cabral Da Nóbrega

Content producer intern

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  • Timeline

  • About me

    Brand & Sustainability Leader at FutureBrand São Paulo

  • Education

    • Escola Crescimento

      1996 - 2010
      Kindergarten to High School

      Activities and Societies: First place in the categories Chronicle and Poetry in the 1st Text Contest, in the Projeto Ensino Médio Leitor (Project High School Reader), idealized and carried out by the institution itself, on November 24th, 2009.

    • Universidade Federal do Ceará

      2011 - 2016
      Bachelor's degree in Fashion Design Fashion

      Activities and Societies: Banner presentation at the 11th Colóquio de Moda, held in 2015 in the city of Curitiba. Banner presenting monographic thesis for graduation conclusion, whose theme is "About colors, shapes and personas: a costume analysis for the construction of characters.", a work about semiotics, meaning of colors, communication and image construction.

    • Universidade Técnica de Lisboa

      2012 - 2013
      Bachelor's degree Fashion

      Through the exchange program "Sciences Without Borders", promoted by the Brazilian government, opportunity to study fashion in Lisbon for two semesters.

    • Istituto Europeo di Design - IED São Paulo

      2016 - 2017
      Pós-graduação em Branding Experience Branding
  • Experience

    • No Pátio magazine

      Mar 2014 - Oct 2014
      Content producer intern

      Research and production of daily content, addressing the areas of Fashion and Beauty, for the site.

    • Zara

      Jan 2015 - Aug 2015
      Seller

      Customer service, styling, cashiering procedures.

    • IN Consultoria Estratégica

      May 2017 - Oct 2018
      Brand Strategist Jr

      Conducting research methodologies, analysis and translation of insights into diagnostic learnings, category and trend analysis, creation of brand positioning and attributes, ideation of brand developments.Customer and supplier relations and management.

    • Freelancer

      Dec 2018 - Jun 2019
      Freelancer Strategist

      Working as a freelancer in brand strategy and experience, service design and project management.

    • FutureBrand São Paulo

      Jun 2019 - Jan 2023

      Acting as strategy leader, specializing in the area of sustainability. Team management, guiding and developing people from different disciplines. Project pipeline management and team goals.Leadership of different projects with different clients, guiding the team of each work.Development of brand strategy, with a sustainability bias. Development of strategic projects related to sustainability.Prospecting clients, current and potential, for new projects.Internally, looking to the institution FutureBrand São Paulo, leadership in the process of certification and implementation of policies and initiatives related to social and environmental best practices.Contact with representatives of other FutureBrand offices around the world to share and discuss social and environmental initiatives within the group and with clients. Show less Conducting research methodologies, analysis and translation of insights into diagnostic learnings, category and trend analysis, creation of brand positioning and attributes, ideation of brand developments.Relationship and management of clients and suppliers.Project management involving different disciplines (strategy, verbal, design), organizing the different project deliverables and timelines.Conducting research methodologies, analysis and translation of insights into diagnostic learnings, category and trend analysis, creation of brand positioning and attributes, ideation of brand developments. Client and supplier relations and management. Project management involving different disciplines (strategy, verbal, design), organizing the different project deliverables and timeline. Show less

      • Brand & Sustainability Leader

        Sept 2021 - Jan 2023
      • Brand Strategist

        Jun 2019 - Sept 2021
  • Licenses & Certifications

    • Design de Serviços

      Livework Brasil
      Dec 2018
    • Climate Reality Leadership Corps 2022

      The Climate Reality Project
      Sept 2022
    • Negócios Sustentáveis na prática

      FIA Business School
      May 2021