Ramiro Arboleya

Experience

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  Expide Logistics, S.A. de C.V.

  Jan 2004 - Jan 2005

  Commercial and Operation Executive

  Logistics consultant throughout a collaborative in-house logistic management solution. Prospecting, key account management, solution sales, closing sales, CRM, data analysis.

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  Astrum

  Jan 2005 - Jan 2006

  Sales Executive

  Sales representative for GPS solutions, account management, prospecting, KPIs monitoring, CRM, Salesforce, sales management, solution selling, and closing sales.

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  Landus Grupo Inmobiliario

  Sept 2006 - May 2008

  Commercial Coordinator

  The team leader of the process reengineering for the commercial area, managing 3 branches for the north of Mexico. Responsible for elaborating and presenting monthly results to the board team. CRM key user for implementation and process mapping and collaborate with IT for BI implementation.Some of my achievements:Sales process improvement by KPIs measurement.Developing in conjunction with the Director of sales of the first online profiling tool for Real Estate residential developers.After-sales claims reduction.Call center training for better conflict solution resolution. Show less

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  Merik, S.A. de C.V.

  Nov 2009 - Sept 2013

  Responsible for coordinating and defining the action plans of each branch for the fulfillment of sales KPIs, portfolio growth, technical service, customer service, and inventory management. Market development based on product mix.• Placed Monterrey branch as #1 in sales out of 24 foreign units in Mexico whiting the first year of my tenure. I achieved this by empowering the commercial and administrative team to make decisions based on the established minimum requirements, promoting the accurate monitoring of key performance indicators (KPIs), the timely management of the CRM and pipeline, and strengthening the service after-sales.• Increased the brand's participation in my area by 30% through continuous training for commercial teams and encouraging collaboration between branches and operational personnel to improve after-sales service to the distribution network of each unit.• Achieved a 15% increase in sales in my area by applying and implementing strategies based on generating demand for low-turnover and specialized products and applying for benefits by reaching annual quotas according to the budget, loyalty incentives, and exchange rate procedures for wholesale accounts.• Helped to sustain 98% compliance with the sales budget year after year through team integration activities, sharing best practices between departments, branches, and guiding the team in solving customer problems.• Reduced transport and logistics costs by 10%. I designed a product delivery scheme direct from the factory to the clients' warehouses, reducing transportation, storage, and inventory costs, which helped optimize spaces to increase the volume of high-movement products. Show less Development of the business unit, inventory control, relationship with the client portfolio and their respective strategies by product, monitoring past due portfolio.• Recovered confidence in the brand with the distribution network. • 1st place in sales as a foreign branch in the first year.• Increased sales by 20% within the first quarter of 2009.• Exceeded the expected compliance quota by 16% (70%) due to the crisis.• Obtained a 15% increase in market share among other brands in the area. Show less

  • Regional Manager

    Jun 2011 - Sept 2013

  • Branch Manager

    Nov 2009 - Jun 2011
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  Williams Scotsman Mexico

  Mar 2014 - Jun 2014

  Regional Manager

  Reporting to the Managing Director for Mexico. With direct reports from three operation managers, three administrative managers, and five commercial managers. Responsible for leading the commercial, administrative and financial planning of the southeast region of the country with three branches in charge and 7 States of Mexico. Responsible for new business development, budget control and compliance, EBITDA, P&L, SG&A.

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  Grupo CBS, S.A. de C.V.

  Sept 2014 - Feb 2016

  Commercial and operations Manager

  Reported to the CEO and direct reports from the legal, commercial, administrative, and operational department (maintenance). Responsible for leading, coordinating, and supervising the operations and commercial objectives of the group's business units. Review and implement best practices, continuous improvement, business and legal processes, reporting, BI for decision-making, cost-benefit analysis of investment projects, budget control, negotiation processes, conflict resolution/customer problems, development, and monitoring of KPIs. ERP management. • Increased the occupancy of spaces in a shopping mall in Monterrey by 30% through negotiating legal agreements, credit conditions and terms with clients, best commercial practices of attention, and monitoring of guarantees.• Recovered 20% of the past due portfolio of the concrete trading company through timely monitoring with the vendors and negotiation of conditions with clients.• Collaborated in reducing costs by 14% through the analysis of logistics processes, optimizing delivery routes and product loading and unloading times; we reduced the turnover of personnel (operators) through productivity bonuses with indicators for reduction of losses, travel, fuel consumption. Show less

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  Raynor Garage doors

  Dec 2016 - Aug 2020

  Regional Sales Manager

  Reported to the Vice President of sales, with five indirect marketing, product management, import-export, and shipping department reports. Responsible for the commercial development of 2 brands for both groups at the national level and with reach in Central America (1 international distributor in Costa Rica). Responsible for portfolio management, collection, development of new business lines and strategies based on market analysis, the tropicalization of products by geographical area.• Increased sales by 20% the first year, promoting critical solutions through data analysis and behavior of competitor products and developing a training program for customer professionalization.• Grew market share by 5%. Through portfolio growth, through prospecting for integrating clients. I implemented collaborative strategic alliances of the distribution network. I developed new businesses through wholesale schemes, resupply plans, credit schemes, and support for distributors with direct brand participation in national and international expos (IDA).• Increased sales by 12% in 2019 through a brand specification strategy and digital marketing campaigns through social networks in conjunction with critical wholesale accounts. I segmented the market into three large areas, mainly targeting the replacement market, architectural firms in conceptualizing, and specific product requirements. Show less

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  Grupo YGA

  Aug 2020 - Oct 2021

  Sales Director

  Reporting to the General Director with five direct reports (commercial staff) and five indirect (operations staff). Responsible for the development of the commercial strategy for Mexico, Central and South America. Implementation of KPIs, budget management, development of the commercial structure, tropicalization and development of products by region, training for the distribution network. Preparation of sales forecasts and marketing collaboration and supervision for developing campaigns and content for each product.• Doubled the production by prospecting and developing strategic key accounts, ensuring a national presence through a private label program.• Increased the client portfolio by 30% in the first four months of my tenure, through a pipeline focused on developing clients by product category and demand by area.• Increased sales by 100% during the first semester. I ensured the client's training on the product's primary characteristics and to sell based on quality and not price. Strengthened relationships with distributors and supported retail customer sales.• Implemented, through a key account, a distribution channel for Central America.• Participated in reducing production costs through collaboration with the engineering team to develop and implement adjustments to the finished product through market analysis, which impacted the use of less raw material and reduced timing for component production. Show less

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  Business Representations of Monterrey, S. de R.L. de C.V.

  May 2022 - now

  Owner | General Manager

  Gestión integral del negocio, desarrollo de clientes y proveedores, análisis de oferta y demanda en el sector. Comprometido con los clientes a ofrecer el estándar más alto de servicio y atención para ayudarles a cumplir de la mejor manera sus proyectos, minimizando riesgos y costos de trabajar en base a precio y no calidad, ofreciendo tiempos de entrega razonables y soporte en todo momento. Responsable de incrementar la rentabilidad del negocio mediante estrategias comerciales en base a cada tipo de proyecto, ya sea suministro o suministro e instalación. Show less