Bob Van Geemen

Experience

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  Albert Heijn

  Apr 2018 - Jul 2018

  Marketing Intern

  Over a span of four months, I provided support to AH Sint-Michielsgestel's management, playing a pivotal role in establishing their social media channels and product promotion campaigns. I executed a comprehensive marketing strategy that aimed to elevate engagement levels and generate heightened awareness for the newly launched store. Beyond this, I took the initiative to design and implement a digital screen system, contributing to the enhancement of internal communication processes.

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  Philips Benelux

  Sept 2020 - Mar 2021

  Marketing & Communications Intern Health Systems Benelux

  As an integral component of my Creative Business program, I undertook a work placement, which led me to spend an enriching six-month tenure at Philips within the Health Systems marketing team. My responsibilities encompassed a diverse range of tasks, including analytical reporting and social media support for campaigns across both owned and paid channels. My active involvement extended to ideating innovative campaign concepts and managing the seamless coordination of assets for a multitude of marketing initiatives.I was engaged in assessing the performance of web pages and facilitating the deployment of promotional social media posts on platforms like LinkedIn, Facebook, and Twitter. This experience allowed me to develop proficiency in an array of tools including Photoshop, Adobe Analytics, Sprinklr, and Adobe Experience Manager. An intrinsic facet of my role was to liaise with teams in both the Netherlands and India, collaborating to coordinate assets for campaigns and ensure their successful execution.Additionally, a key aspect of my role encompassed the upkeep of the owned content page, a responsibility that entailed deploying new articles tailored for sharing with healthcare professionals. Through this internship experience, I acquired a wealth of knowledge in the realm of B2B marketing, gaining invaluable insights that have significantly contributed to my professional growth. Show less

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  ABN AMRO Bank N.V.

  Aug 2021 - Jan 2022

  Marketing & Branding Intern

  I was a part of ABN's I&T department for a duration of six months, where my role encompassed devising and implementing strategies to enhance the visibility of internship opportunities within ABN AMRO. My primary objective was to establish a robust brand presence for the department, both externally and internally.My efforts focused on crafting a comprehensive, long-term strategy aimed at elevating the profile of the internship desk and augmenting its allure. This encompassed various facets of branding and engagement to attract a wider audience and cultivate a stronger association with the department. Show less

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  PayPal

  Jan 2022 - Jul 2022

  Consumer Marketing Intern

  I worked as an intern at PayPal for a span of six months, where I focused my efforts toward the Northern European market. My responsibilities encompassed collaborating on co-marketing partnerships with an array of brands. The role involved providing crucial assistance to diverse campaigns and fostering innovative concepts tailored to the Dutch market. I actively participated in bolstering email marketing campaigns and generating insightful user analytics reports for each key region. A significant aspect of my role was devoted to adapting content for various Northern European regions, thereby contributing to the dissemination of awareness regarding PayPal's latest offerings and services. The campaigns were disseminated across multiple channels, spanning owned platforms as well as paid media on prominent social platforms such as Facebook, Instagram, and TikTok. In addition to these tasks, I led an email marketing initiative aimed at establishing a promotional loop that highlighted each distinctive feature PayPal has to offer within the Dutch market. Show less

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  Amazon

  Aug 2022 - Sept 2022

  AVS Catalog Associate

  I worked at Amazon in the vendor services department in the form of editorial, writing, and management of vendor catalogs. With the team, my responsibility was to ensure an optimized experience for users browsing vendor catalogs on Amazon.

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  Philips

  Nov 2022 - Mar 2023

  Optimization Intern - D2B Platform Experience & Conversion

  During my internship with Philips in the direct-to-business team, I was engaged in various aspects of user behavior analysis. My responsibilities encompassed tasks such as UX analytics, user research, and implementing data-driven strategies. Collaborating closely with the team, I actively contributed to enhancing the user journey and played a role in evaluating enhancements. My focus extended to both marketing and e-commerce platforms catering to Philips' products and services. Beyond my core responsibilities, I also took on the role of a marketing member within the Philips intern community, further enriching my experience during this internship. Show less

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  Google

  May 2023 - Aug 2023

  Marketing Business Intern

  The internship was truly remarkable, as it provided me with the chance to work alongside a dynamic team and cultivate a versatile skill set by actively participating in a multitude of B2B marketing campaigns. During my internship with Google on the NE Ads engagement team, I was actively involved in various B2B marketing endeavors across YouTube and Retail. A significant part of my internship was centered around both external and internal marketing efforts for the highly anticipated YouTube Festival events held in Stockholm and Amsterdam. Being the premier YouTube event of the year, the Festival serves as a platform to showcase cutting-edge trends in YouTube advertising. In preparation for the YouTube Festival, my responsibilities revolved around internal communication strategies to enhance event awareness. I collaborated closely with regional teams and agencies to iterate, test, and launch the client registration landing page. Additionally, I lead the external email marketing strategy and execution of both Sweden and The Netherlands. Show less

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  Google

  Aug 2024 - now

  Associate Product Marketing Manager