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Heidi Neubert

Heidi Neubert

DOSO Consulting

Followers of Heidi Neubert1000 followers
location of Heidi NeubertStadt Hamburg, Hamburg, Germany

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  • Timeline

  • About me

    Manager // Market Strategy and Understanding

  • Education

    • Udayana University

      2002 - 2002
      Auslandssemester in Indonesien International Business Studies

    • Hanzehogeschool Groningen

      2000 - 2000
      Auslandssemester in den Niederlanden International Business

    • Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht

      1997 - 2002
      Diplom-Betriebswirtin (FH) für Markt- und Kommunikationsforschung Markt- und Kommunikationsforschung

      Activities and Societies: Werbeliebe - Studentische Werbeagentur ASTA - Studentische Organisation für Studenten Mitglied im Fachschaftsrat Mitglied im Fachbereichsrat Markt- und Kommunikationsforschung

  • Experience

    • DOSO Consulting

      Aug 1996 - Mar 1997
      DOSO Consulting

      Projekt-Mitarbeit, Vermarktung einer Studie

    • Roberts Research Group

      Jul 1999 - Dec 1999
      Roberts Research Group Australien: Praktikantin

      Statistische Analysen, Reporting, F2F-Interviews

    • Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht

      Sept 2000 - Jul 2001
      Wissenschaftliche Hilfskraft: Hochschule Pforzheim

      Konzeption, Programmierung, Analyse von Studien, Verfassen von Artikeln, Betreuung der Gastredner

    • Gruner + Jahr

      Aug 2001 - Jan 2002
      Gruner + Jahr EMS

      Praktikum in der Werbeforschung + Diplomarbeit

    • MediaCom

      Apr 2003 - Dec 2003
      Trainee Marktforschung

      Statistische Analysen (in SPSS), Media- und Markenforschung

    • OMD Germany

      Feb 2004 - Dec 2008

      Media Research, Advertising Research, Brand Research, ad-hoc Research Media Research, Advertising Research

      • Senior Consultant Consumer Insights

        Apr 2006 - Dec 2008

      • Research Manager

        Feb 2004 - Apr 2006

    • Dialego AG

      Jan 2009 - Mar 2010
      Senior Project Manager

      Innovation Research, Brand Research, Advertising Research, U&As

    • Ipsos

      Apr 2010 - now

      Market Research, Brand Positioning, Shopper Research, Decision Trees, Simstore, Virtual Shelf Research, Shopper Insights, Category Definition, Category Understanding, U&As, Innovation Research, Conjoint Analysis, Portfolio Analysis, Brand Stretch Analysis, Market Structure etc. Ipsos Marketing – The brand, shopper, product and innovation specialists Market Understanding and Measurement + Innovation Research Advertising Research / Creative Excellence -> Key Account Manager + Specialist

      • Market Strategy and Understanding / Manager

        Jan 2020 - now

      • Shopper Research Consultant (Think Tank) / Manager

        Jul 2018 - Dec 2019

      • Service Line Lead Shopper Research / Manager

        Apr 2017 - Jun 2018

      • Associate Manager / Team Lead

        Mar 2016 - Apr 2017

      • Senior Research Executive

        Aug 2011 - Feb 2016

      • Market Research Executive

        Apr 2010 - Aug 2011

  • Licenses & Certifications

    • Diplom-Betriebswirtin (FH), Schwerpunkt: Markt- und Kommunikationsforschung