Natalya Kazmina

Natalya kazmina

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  • Timeline

  • About me

    CMO, MAXMA.com, loyalty platform

  • Education

    • Высшая школа экономики

      2014 - 2016
      Master's degree project management
    • Государственный университет - высшая школа экономики

      2010 - 2014
      Bachelor's degree public administration 8,83 out of 10

      Activities and Societies: Инициативная студенческая группа СтС, организация проектов на 100-3000 человек.

  • Experience

    • Jti (japan tobacco international)

      Jul 2014 - May 2019

      Informational meetings with business partners organization (40 events/year, 85 participants each): from cost estimation approvals to final analytics on eventsCPA POSM development and managementMobile application for business partners development and support Documentflow of all the learning and development events and materials from the contracts approval process to payment to the vendor. Support to the department regarding documents, presentations, reports, Intranet Qs.Administration of the system helping to assess sales department.Managing the library of the company.

      • Field Marketing Coordinator

        Aug 2018 - May 2019
      • Trade Engagement Projects Specialist

        Aug 2016 - Jul 2018
      • HR Learning & Development Department Coordinator

        Jul 2014 - Aug 2016
    • Exponea (acquired by bloomreach)

      May 2019 - Apr 2021
      Head of marketing cis

      Online and offline activities planning and execution. Internal and external events organization, content (incl. video) creation, emailing and other types of communication. Leading the team of 3 copywriters.

    • Bloomreach

      Apr 2021 - Oct 2023

      Own go to market initiatives running campaigns directly relevant to the market and testing hypotheses. This involves maintaining communication with a cross functional team and ensure all campaigns and activities align with company goals and are within budget.

      • Strategic Growth Campaign Manager

        Jan 2023 - Oct 2023
      • Global Campaign Manager

        Apr 2021 - Jan 2023
    • Maxma.com

      Oct 2023 - now
      Chief marketing officer

      Leading all the marketing activities including content marketing, performance marketing, SEO, event marketing and campaigns. Increased MQLs x2.5, brand awareness x3.5 24/23 Y2Y

  • Licenses & Certifications

    • Exponea fundamentals

      Exponea
      Jul 2020
    • Google analytics individual qualification

      Google
      May 2020
      View certificate certificate
    • Inbound marketing certified

      Hubspot academy
      Apr 2020
  • Volunteer Experience

    • Project Management Conference Coordinator

      Issued by NRU HSE on Nov 2014
      NRU HSEAssociated with Natalya Kazmina