Experience

• 

  Kpmg

  Jan 2011 - Jan 2013

  Audit analyst

  Main responsibilities•Test the internal control systems of client companies to ensure compliance and no breach of regulations.•Analyze critical key performance indicators and link business understanding to various analytical procedures.ACHIEVEMENTS•Business Development - In an effort to increase the India site business portfolio, briefed the COOs of KPMG from Singapore and USA on the organizational model of the company. • Learning and Development - Trained over 70 people on an audit analysis software called ‘IDEA’, used to enhance efficiency and quality of core work.• Newsletter - As chief editor of the organization newsletter, led a team of 5 members to publish 5 monthly editions. Show less

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  Becoming i foundation

  Jan 2014 - Jun 2015

  National head of communications

  Responsible for Brand communication for the organisation as well as developing marketing strategies for online media to promote ongoing projects.Main responsibilities•Develop digital strategies for 8 educational projects across India. •Develop an integrated communications plan to advance the organization's brand identity across 4 cities in India.•Create project level publicity plans for print and social media platforms to drive awareness•Oversee budgeting and staff development for the communications team•Assist in content creation for the training programs and recruitment processesAchievements•Organised recruitment campaign for 11 colleges in Delhi University; enrolled over 150 volunteers•Identified the lack of motivation as the key hindrance in performance of project volunteers•Instituted a mentorship program between city heads and volunteers as an engagement tool•Streamlined internal communications to optimize management processes•Achieved ‘Verified Status’ by Facebook for the social media page; confirms popularity among users•Drove awareness of 4 Right To Education projects; established 8,000+ contacts using digital media•Organised a 2 day entrepreneurship conference in Hyderabad; Turnout of 200+ college students Show less

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  Tata consumer products

  Sept 2016 - Apr 2019

  Assistant brand manager

  •Manage a 24cr P&L by formulating & executing growth strategy, communication & ATL/BTL spend•Solely handle a portfolio of 3 product lines reporting directly to the Category Head - Coffee Division•Executed two new product launches•Initiated blend improvements to address consumer insights derived from MR on taste preferences•Reworked packaging designs to enhance communication impact of key brand proposition•Devised new brand communication strategy conveying key POD from competitor brands•Manage entire execution of two TVC’s from brief writing to post production market research•Led TVC promotion planning with media agency; realized an increase in brand awareness by 50%•Headed PR planning for portfolio brand amplification through print, digital and on ground events•End to end execution of 5 promos for 4 SKUs in 8 months; Realized 25% growth in sales for 2 SKUs•Formulate quarterly & yearly sales targets in coordination with Regional Sales Managers pan India•Analyze monthly sales data & provide trade inputs to increase numeric distribution & volumes Show less

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  A priori consultants

  Jul 2019 - Jun 2023

  • Senior Associate

    Apr 2020 - Jun 2023

  • Associate Consultant

    Jul 2019 - Apr 2020
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  Gaido

  Jul 2023 - now

  Co-founder

  A self-discovery tech solution for the world of careers.