Lena Abi Rached

Experience

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  Pierre Fabre

  Oct 1993 - Dec 1995

  Medical Representative
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  Pierre Fabre Group

  Jan 1996 - Dec 1996

  Brand Manager
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  Unipharm

  Jan 1997 - Jan 1999

  Field Sales Supervisor & Product Manager
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  Bioderma

  Feb 1999 - Oct 2006

  Brand Manager

  -Field Sales Supervisor (coaching of Med reps, organization of their cycles & routings ...)-Products Manager (studies of products and competitors...)-Marketing Manager (Marketing plan, product launching, market surveys, marketing activities, participation to Local & International Congresses)-Sales statistics & analysis-Setting Orders from Bioderma-Attendance to Bioderma Distributors meetings in France

• 

  Allergan

  Dec 2007 - Jun 2008

  Sales & Marketing Manager

  -Setting Marketing plan & targets-Development of marketing tools-Marketing activities/Group meetings, participation to local congresses.-Sales statistics & analysis-Product Manager-Training of Med Reps-Managing the field sales supervisor-Reviewing orders with management

• 

  Alcon Pharmaceuticals

  Jul 2008 - Oct 2009

  Head of Representative Office

  -Dealing with distributors (distributorship agreements, regulatory issues)-Preparing Payrolls, office expense, and cooperating with PWC for Accounting issues.-Setting Targets, Marketing Plans, preparing product launchings, Doctors group meetings, negotiating and preparing deals with key accounts-Coaching Med Reps -Sales Analysis-Attending International Marketing Meetings and reporting to Area manager-Developing and leading Med.Reps

• 

  Dermapharm

  Nov 2009 - Nov 2017

  Sales & Marketing Manager

  -Overseeing the overall brands launching and developing-Setting and supervising Sales & Marketing Strategy -Sales Analysis-Training & Coaching of Med reps and sales reps and managing and leading them.-Maintaining professional relationships with the Suppliers and the KOLs

• 

  E Pharma Middle East sal

  Jul 2019 - Nov 2020

  Business Development Manager

  Responsible of launching IBSA derma products on the lebanese market .

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  MEDEX SAL

  Mar 2023 - now

  Brand Manager “Pariderm”

  -Setting targets and marketing plan for the brand.-Training and coaching the Med Rep and the sales team.-Implementing the brand in Medical centers, developing and maintaining relationships with KOLs.-Coordinating with Upper Management, marketing and sales teams for the brand’s strategy and development.-Organizing group meetings to create awareness about the brand.