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Lívia Tadei

Lívia tadei

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location of Lívia TadeiBarueri, São Paulo, Brazil
Phone number of Lívia TadeiView Mobile No.
Followers of Lívia Tadei1000 followers

  • Timeline

  • About me

    Agency Lead at Amazon

  • Education

    • Liferay inc.

      2016 - 2016
      Content management cms

    • Universidade anhembi morumbi

      2020 - 2021
      Marketing marketing

    • Instituto brasileiro de neuromarketing e neuroeconomia

      2023 - 2024
      Neuromarketing neuroscience

    • Puc-rs

      2022 - 2023
      Master of business administration - mba marketing, branding e growth

    • Startse

      2019 - 2019
      Learning experience silicon valley innovation 2nd at demo day

      Activities and Societies: Immersion, lectures, Silicon Valley workshop, startup mindset development.

  • Experience

    • Mix web

      Jul 2010 - Jul 2011
      Web designer developer

      Front-end development and CRM.

    • Fragcenter

      Sept 2012 - Feb 2013
      Web designer developer

      Front-end development, UX, performance, digital media (social) and CRM.

    • Prosperar

      May 2013 - Jun 2016
      Marketing supervisor

      Team Management, front-end development, e-commerce, UX, performance focused on lead generation, digital media (social and performance) and CRM.

    • Átomo comunicação

      Sept 2016 - Jan 2020
      Head of digital

      Team management (development,digital influencers, social, CRM, UX and performance). Project management, deadlines and digital strategic planning. Clients served: C&A, Omron Healthcare Brazil, TudoAzul, Ambev, Smiles, St. Marche, Emporio Santa Maria and Petronas.

    • Ref+

      Jan 2020 - Mar 2022

      360 strategic planning considering the entire funnel, analytics and insights for all channels, campaigns optimization, CRO, Power BI reports, customer relationship and team management (BI and digital media). Responsible for Oracle B2B LATAM account, Netsuite (B2B), Porto Seguro (Carro Fácil, Channels, Lifestyle and Patrimony), Itatiaia (E-commerce), Bitfy (APP) and Escola Mais.

      • Data & Performance Director

        Nov 2021 - Mar 2022

      • Data & Performance Manager

        Feb 2021 - Nov 2021

      • Data & Performance Supervisor

        Jan 2020 - Jan 2021

    • Havas cx

      Mar 2022 - Dec 2022
      Performance & growth director

      360 strategic planning considering the entire funnel, analytics and insights for all channels, customer lifecycle strategy, implementation of growth methodology, campaigns optimization, CRO, reporting, customer relationship and team management (Analytics, Growth, CRM and Digital Media). Clients served: Mastercard, Itaú Cobranded, LATAM Pass Cobranded, TON (Stone), GPA, TIM and Sanofi.

    • Havas life são paulo

      Dec 2022 - Sept 2024
      Cx, growth and media director

      360 strategic planning considering the entire funnel, analytics and insights for all channels, customer lifecycle strategy, implementation of growth methodology, campaigns optimization, CRO, reporting, customer relationship and team management (CX, Growth, Data & Analytics and Media). Clients served: Sanofi, Boston Scientific, MSD Bravecto LATAM, Daiichi Sankyo, Pfizer, Astrazeneca, Myralis, Singular Medicamentos e Clínica Seven.

    • Santander brasil

      Sept 2024 - Feb 2025
      Growth manager | digital channels | real estate banking np

    • Amazon

      Feb 2025 - now
      Agency development manager

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Lívia Tadei
      Judge at the Effie Awards Brazil 2024 Effie Awards Brazil Aug 2024
    • Awarded to Lívia Tadei
      Judge at the Effie Awards Brazil 2023 Effie Awards Brazil Nov 2023
    • Awarded to Lívia Tadei
      1st place winner at the iCarros Itaú Hackathon. iCarros - Itaú Oct 2018 Challenge: Innovating in the automotive market through data-driven solutions.Prize: One-week immersion in Silicon Valley, California, United States.