Rosie MacDonald

Rosie macdonald

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location of Rosie MacDonaldMelbourne, Victoria, Australia
Followers of Rosie MacDonald637 followers
  • Timeline

  • About me

    Senior Account Manager - Willett Marketing

  • Education

    • The friends school, hobart.

      2005 - 2012
      Atar of 95.05
    • University of tasmania

      2014 - 2017
      Bachelor of arts - ba marketing & sociology hd average

      Activities and Societies: Member of The Australian Marketing Institute; Recipient of the 2016 Marketing Achievement Award - The University of Tasmania

    • University of liverpool

      2017 - 2017
      Bachelor of arts - ba marketing

      Study Abroad

  • Experience

    • Page seager lawyers

      Jul 2013 - Dec 2014
      Client services coordinator

      contract employment

    • Festival of voices

      Jun 2016 - Jun 2016
      Marketing volunteer

      Social media marketing

    • The tasmanian retail network

      Aug 2017 - Aug 2017
      Event assistant

      Emerging Retail Trends - Time, Touch & Technology

    • Hobart city council

      Nov 2017 - Apr 2018
      Social media content

      Hobart City Council's Social Media Campaign 'Hello Hobart' markets the 'local lifestyle' by featuring old and new eateries, retailers and events within the Hobart precinct. I work as an independent contractor to collect content through interviewing, photographing and feature writing.

    • Independent traders

      Nov 2017 - Nov 2017
      Marketing consultant

      'Make it to Midtown, live like a local'. Working as an independent contractor, I compiled information from micro traders between Melville Street and Brisbane Street for the 'Make it to Midtown' Tourism Project. The campaign is centred upon building brand awareness around Hobart's own 'mini precinct' of independent business owners, targeting both international and domestic tourist groups. Midtown embraces the Tourism Tasmania 'Go Behind The Scenery' campaign by aligning with Tasmanian values of authenticity and premium products/experiences. Show less

    • Hobart hurricanes

      Nov 2017 - Apr 2019
      Membership coordinator

      Marketing & Commercial Team - Hobart Hurricanes (BBL ‘08)-Managing communication processes across all inbound and outbound communication platforms - electronic, phone, in person and social media.-Driving customer service standards and providing information to general clients.-Assisting with the design, production and distribution of all Membership packages and products. -Assisting in the coordination of VIP member events. -Developing and writing content for electronic mailers and social media channels. -Assisting in the development of data modelling and propensity profiling. Show less

    • Cricket tasmania: tasmanian tigers & hobart hurricanes

      Apr 2018 - May 2020

      Part of the Marketing and Commercial Team with Cricket Tasmania, I worked as an account coordinator within the Blundstone Arena Function Centre to facilitate external event sales and positive customer experience with a primary focus on conferences and corporate functions. From the initial enquiry, to the day of their event, I liaised with clients to ensure that their vision was carried out by our Events Operations Team.During the cricket and AFL season I worked closely with the Sales Manager to design, market and sell group hospitality packages. Show less

      • Event Sales Coordinator

        Apr 2019 - May 2020
      • Marketing Graduate

        Apr 2018 - May 2020
    • Events tasmania

      Feb 2021 - Jan 2024

      Working across a broad portfolio of major events and sporting partnerships such as Hawthorn Football Club, North Melbourne AFLW, Netball Australia, and Ironman 70.3 to manage the delivery of contractual obligations and opportunities to promote the Tasmanian brandmark, maximising market reach across Tasmania’s domestic and global audiences.Contract and relationship management with sporting partner organisations on behalf of the Tasmanian Government.• Liaising with partner organisations to track the fulfillment of contractual obligations.• Preparation of event briefings, speaking notes and media releases for the Minister for Stadia and Events and the Premier of Tasmania. • Collaboration with Tourism Tasmania’s Brand and Content Teams to deliver targeted promotional material for integration on digital channels and print advertising of sporting partners.• Management of Events Tasmania’s branded collateral including creative, production, bookings, and distribution to event partners.• Assisting in concept creation of at-match activations to drive brand awareness (Tasmanian Tasting Cart at Hawthorn Football games at the MCG).• Organisation of The Tasmanian Government’s corporate hospitality allocations for major sporting events.• Reporting back to Government on key performance objectives, including visitation and return on investment, community outcomes, and brand engagement metrics.• Facilitation of post-season meetings with partners to assist in the assessment of performance against Key Performance Indicators (KPIs) Show less Responsible for the management and fulfillment of the Tasmanian Government’s Host City Agreement for the ICC Men’s T20 Cricket World Cup, I worked closely with a number of key stakeholders across the State to deliver elements such as a local awareness campaign & city dressing, transport & security, community engagement and fan activation, whilst also working alongside Tourism Tasmania and Destination Southern Tasmania to leverage opportunities that the Tournament presented to showcase Tasmania and Tasmanian suppliers to our domestic and global tourism markets. Show less

      • Project Officer - Tasmanian Sporting Partnerships

        Nov 2022 - Jan 2024
      • Project Manager - Host City Agreement - ICC Men's T20 World Cup 2022

        Mar 2022 - Feb 2023
      • Project Support Officer

        Feb 2021 - Mar 2022
    • The ironman group oceania

      Feb 2023 - Feb 2023
      Event assistant

      To support the delivery of Tasmania’s first Ironman 70.3 event, I temporarily transferred to The Ironman Group’s Event Delivery team to assist in the setup of the event village and the delivery of race day.

    • Willett marketing

      Jan 2024 - now
      Senior account manager - events
  • Licenses & Certifications

    • Project management essentials

      Leftfield project solutions
      Jan 2023
    • Certificate iii in retail

      The scala institute
      Jan 2014
    • Mental health first aid certificate

      Mental health first aid australia
      Aug 2019
    • Succeeding in a new job

      Linkedin
      Feb 2021
      View certificate certificate
  • Honors & Awards

    • Awarded to Rosie MacDonald
      2016 Marketing Award - The University of Tasmania The Australian Institute of Marketing Nov 2016
    • Awarded to Rosie MacDonald
      The Golden Key International Honour Society - Nov 2015
    • Awarded to Rosie MacDonald
      Dean's Honour Roll - 2017 - Tasmanian School of Law, Arts & Education -