Experience

• 

  Genç hayat vakfı / young lives foundation

  Oct 2009 - Jan 2010

  Social worker
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  Türkiye ekonomik ve sosyal etüdler vakfı - turkish economic and social studies foundation (tesev)

  Oct 2013 - Jan 2014

  Research intern
• 

  Bogazici university

  Jan 2014 - Sept 2015

  Research assistant
• 

  Friedrich ebert foundation

  Aug 2014 - Oct 2014

  Social worker
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  Konda araştırma ve danışmanlık

  Aug 2015 - Sept 2015

  Researcher
• 

  Habitus research

  Nov 2015 - Dec 2019

  Research director

  Brands: Coca-Cola, Unilever, Nike, Pepsico, Nivea, Koç Holding, Turkcell, Sahibinden, Anadolu Efes, Mastercard, Kanal D, Fox, Hayat KimyaPreparing proposals for research projects, Designing and managing market research projects, Managing client relationships, Administering discussion guides and coordinating the fieldwork, Collecting primary data (qual) and secondary data (literature review), Analyzing research findings, creating insights, and reporting, Providing strategic solutions,Presenting results (Turkish and English) Show less

• 

  Wavemaker

  Dec 2019 - Apr 2022

  Creating media strategyData analysisGenerating insights by using marketing research tools and reportsPrecision marketing & lifestyle segmentation of consumersDefining the marketing communication process/touchpoints for different audiencesData-driven storytellingCreating new ideas & projects to support content/creative teamPreparing presentations; case studies and trend reportsDesigning consumer journey

  • Manager

    Apr 2022 - Apr 2022

  • Senior Executive, Strategy and Insight

    Dec 2019 - Apr 2022
• 

  Ingage dijital pazarlama

  Apr 2022 - Mar 2023

  Strategy and insight director

  Responsible for laying the foundation upon which we build our paid digital marketing campaigns,Developing holistic campaign strategies centered around exceeding client’s business goals,Interpreting and visualizing data,Understanding clients’ offering and investigating their competition and industry,Using inputs to craft a creative, performance-driven, business-minded paid digital strategy,Data-driven storytelling,Helping with implementation, reporting, and troubleshooting

• 

  Essencemediacom turkey

  Mar 2023 - now

  Strategy and insight director (eurasia & middle east) | tccc

  · Leading strategic responses, working closely with account teams, ensuring the highest strategic and executional output for clients· Creating the strategic approach which will run through the media plan, delivering against the business and media objectives· Developing a strong attitudinal and behavioural understanding of priority audiences to identify key insights that will guide the strategic direction and ideas.· Working with agency partners and media owners to develop innovative and effective ideas.· Defining a strategic approach to measurement and testing, creating a measurement framework linking media metrics to business outcomes.· Proactively providing updates on emerging media innovations, opportunities and changing media landscape that may impact strategic recommendations Show less