
James Thomas
Education Sales Assistant

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About me
Digital Communications Officer at Royal Society of Edinburgh
Education

Arbroath High School
2006 - 2013
Experience

Edinburgh Science
Sept 2016 - Mar 2017Education Sales Assistant● Liaising with education establishments in order to sell the benefits of hosting a Generation Science workshop● Maximising sales leads and booking-in shows and being creative with scheduling to make sure we make the most efficient use of staff resources● Creating weekly schedules for touring teams● Dealing with any issues that arise while teams are on tour such as sickness, late arrival, transport issues etc.● General administration duties including invoicing, filing and photocopying● Additional office duties including dealing with inbound office-wide telephone enquiries, greeting guests and distributing mail.● Provided logistical and administrative support to the production team including purchasing kit and consumables for festival workshops and scheduling cater hire Show less

Edinburgh International Science Festival
Sept 2017 - Apr 2018● Creating dynamic, engaging and relevant content across all online platforms● Targeting marketing to drive sales on low selling/events using multiple digital channels ● Programme management, distributions to venues, local businesses, schools, libraries and individuals. Refreshing supplies through agile stock management● Marketing and communications lead on working group for Festival Lates● Governance of opening party and contemporary art exhibition launch, through Mailchimp and Eventbrite ● Web content management using Content Management System● Active use of InDesign and Photoshop in accordance with EISF brand & partner guidelines Show less
Marketing and Communications Assistant
Mar 2018 - Apr 2018Education Sales Assistant
Sept 2017 - Mar 2018

Assembly Festival
Jul 2018 - Sept 2018Digital Content Coordinator● Generation and delivery of email and social media campaigns. ● Creation and development of graphic assets, visual content and copy for use on digital platforms, including the website, mailer, external sites and social media.● Capture and document photography and filming the festival vibe across all venues● Devise and produce short trailers/teasers and promotional video that showcase the Assembly programme, venues and brand.● Ensure that all festival design files and image files are maintained and archived. Show less

Edinburgh Science
Nov 2018 - Apr 2019Communications Coordinator● Identify new areas of digital marketing and emerging platforms that support in reaching new audiences● Scheduling and generation of content for Twitter, Facebook, and Instagram on a day-to-day basis● Plan, capture and create content for the Edinburgh Science Festival programme to share socially● Proficient use in Adobe's Creative Suite to create content for digital and print including social media, newsletters, flyers, posters, large format displays, and workshop presentation● Devising and implementation of digital advertising including search, social and display● Lead on the distribution of the 2019 programme to target audience throughout Scotland, distributions to venues, local businesses, schools, libraries, and individuals (Stakeholders and Festival network). Refreshing supplies throughout Festival with preschedule drop-offs.● Identifying collaborations within the team whilst motivating others with a positive upbeat attitude Show less

Assembly Festival
May 2019 - Sept 2019Digital Content Manager● Work alongside the Head of Communications, the Marketing Manager and the Press Team to develop a digital marketing strategy to promote Assembly Festival’s brand, Assembly’s overall programme, produced shows, Edinburgh Food Festival, and the Edinburgh Jazz & Blues Festival.● Manage the Digital Team (x2) who will be in post from July to September 2019.● Ensure that assemblyfestival.com is up-to-date, including, but not limited to SEO, design andmaintenance conversations with the appointed website developers, updating images, sliders andhomepage content, online offers, line up details and news.● Work with the Marketing Assistant for Promotions to give any offers and promos a visible onlinepresence.● Develop and maintain Assembly Festival’s social media sites including but not limited to Twitter,Facebook, Instagram and the Assembly blog.● Communicate with visiting companies and encourage online activity to increase awareness forindividual performances as well as the Assembly programme overall.● Track and evaluate the effectiveness of online offers, website traffic, and social media activity.● Manage the e-newsletters and activate ways to increase the Assembly email subscriber lists.● Design work in generating materials for websites, emails and promotional adverts etc across the festival.● Oversee content generation – ie schedule team to attend photocalls, photography of performers, events throughout the festival.● Work as a team member with the Assembly programming, press, and marketing teams to assistvisiting companies with the success of their seasons at Assembly, and to increase the visibility of Assembly as a brand within the festival and the broader UK context.● Manage blogger and vlogger engagement and encourage them to pick up on Assembly’sprogramme and experiential offerings.● Where appropriate, work with sponsors and partners to develop social campaigns to meetagreements. Show less

Royal Society of Edinburgh
Jul 2020 - nowTo lead on managing the delivery of the RSE’s digital platforms effectively and efficiently in order to communicate the organisation’s aims and objectives. Key accountabilities include:> Lead on developing the RSE digital strategy to position the RSE strategically and appropriately for its different audiences;> Lead on, produce and co-ordinate engaging relevant content across all RSE digital platforms to support the activities of the RSE which includes the website, Twitter, YouTube, LinkedIn, Facebook, Instagram and podcasts;> Advise Communication colleagues on developing digital campaigns to support the work of Programme Teams;> Lead on all digital matters relating to the roll-out relating to the regional strategy;> Manage the maintenance of, and respond to, any accessibility updates required for the RSE website;> Co-ordinate and produce video content for use across all channels;> Co-ordinate the monitoring, evaluation and reporting of all RSE digital channels;> Continually seek ways to improve the way RSE digitally communicates;> Lead on developing the RSE’s live streaming output. Show less
Digital Communications Officer
Jan 2022 - nowMarketing Officer
Sept 2020 - Jan 2022Marketing Officer
Jul 2020 - Aug 2020
Licenses & Certifications
- View certificate

Search Engine Optimisation (SEO)
CIM | The Chartered Institute of MarketingDec 2024 - View certificate

User Experience (UX)
CIM | The Chartered Institute of MarketingNov 2023 - View certificate

Digital Marketing Strategy Masterclass
CIM | The Chartered Institute of MarketingJan 2023
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