Greg Silvers

Experience

• 

  Haluco BV

  Jan 1999 - Jan 2001

  Purchase Ledger Clerk

  Oversaw, managed and closely monitored all company purchases. From generating invoices, calculating VAT, issuing payments to reconciling supplier statements. Created and maintained a clear and organised reference system.

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  Land & Sea

  Jan 2001 - Jan 2004

  Marketing Executive

  Responsible for supporting the Marketing Manager to deliver a broad range of marketing activities for a busy entertainment venue, including; promotions, promotional literature, event management, photo shoots, press releases, venue launches and the management of creative agencies.

• 

  Various Venues

  Nov 2004 - Sept 2007

  Professional DJ, Presenter & Event Planner

  Worked independently as a music entertainment professional, providing entertainment solutions to a mix of venues and events.

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  Compact Fork Trucks

  Jul 2007 - now

  In addition to all responsibilities as a Sales Executive, I am also accountable for the below;Account Manager of key strategic materials handling customer relationships within the Dudley and Telford regions.Maintenance and development of relationships with existing customers and research and development of new prospect opportunities.Development of a strong industry network.Development and implementation of Compact Fork Truck’s social media strategy to drive additional Sales leads and improve brand engagement, with the production of monthly analysis and reach reports.Gathering of market and customer information to provide insight on future buying trends. Show less Account Management of materials handling customer relationships within the Dudley and Telford regions. Maintained and developed relationships with existing customers and researched and developed new prospect opportunities.Responsible for representing the company at trade exhibitions, events and demonstrations, including the IMHX event at the N.E.C and regular Black Country Chamber of Commerce events.Built, owned and maintained a sales customer database through Goldmine’s CRM system. Completion of lead generation activity, pipeline management and the provision of lead summaries.Reviewed sales performance against target and presented sales summaries and forecasts at monthly meetings with the Senior Leadership team. Made accurate, rapid cost calculations, and provided customers with quotations, often requiring the creation of complex and bespoke branded bid materials.Engaged in complex negotiations around the terms of an agreement to secure a sale.Negotiated variations in price, delivery and specifications with the Company Director in a highly competitive market place.Advised on forthcoming product developments and discussed special promotions.Identified new markets and business opportunities.Managed existing supplier partnerships, including; Still, Hyundai, Narrow Aisle, CombiLift, JLG, Hako to deliver mutually beneficial products and propositions. Show less Responsible for the development and maintenance of Compact Fork Trucks marketing strategies to meet organisational objectives. Owned, managed, developed and implemented the annual Compact Fork Trucks marketing plan utilising multiple media channels (Online, Offline, Press, Internal Communications, Events and Direct Mail) to deliver integrated campaigns to support the brand proposition and business sales KPIs.Managed fully integrated campaigns from end to end: Ideas generation, creative conception, proposal of new communication opportunities, implementation, stakeholder management, post-campaign evaluation, analysis to establish performance against targets, reporting on successes, failures and identification of opportunities to ensure increased future efficiency and effectiveness. All delivered against performance forecasts, on time and within budget.Managed third party agencies to support with the day-to-day delivery of marketing activities, including; tele-marketing, print, design, copywriting, web-design and the development of our customer contact strategy.Evaluated customer research, market conditions, competitor information and implemented marketing plan changes as needed.Developed and collaboratively delivered a multitude of communications for internal and external use. Communications were created for online, events, campaign activity, training and to support sales pitches.Developed a customer contact strategy. Show less

  • Senior Sales & Marketing Executive

    Apr 2019 - now

  • Senior Sales Executive

    Apr 2016 - Mar 2019

  • Sales Executive

    Apr 2011 - Mar 2016

  • Marketing Executive

    Jul 2007 - Apr 2011
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  Compact Electric Vehicles

  Apr 2021 - now

  Area Sales & Marketing Manager