Michelle Wang

Experience

• 

  EY

  Mar 2013 - May 2013

  Intern
• 

  Nestlé Nespresso SA

  Jul 2014 - now

  - Oversee and execute the B2C and B2B eMerchandising Plan and define strategies and enhancements according to user journeys. - Utilise post-campaign insights from Google Analytics, SessionCam and Pathfinder to propose enhancements on a campaign basis to improve conversion rates. - Collaborate with internal stakeholders including HQ Project Managers and market functions to launch new product features and projects.- Support A/B test roadmap and facilitate the execution of test campaigns via Google Optimise. - Ensure eCommerce channel was able to adapt to the covid crisis with proactive initiative and continuance of online sales to help compensate the closure of offline channels. Show less - Managing and creating onsite content and campaign landing pages to meet eCommerce KPIs, with respecting the Nespresso brand image in mind.- Analyse post campaign data to retrieve insights and learnings for future campaigns using Google Analytics.- Define plans to improve and optimise SEO performance such as organic traffic, sales and keyword ranking for both B2B & B2C websites.- Owner of Proactive Chat feature and POPStation with cross functional collaboration with CRC and supply chain.- Train new trainee webmaster in CMS and Hybris, ensuring certification within 1.5 months. Show less - Working with multiple functions, such as IT, marketing, finance etc, ensuring overall campaign and product setup online is well executed.- Ensuring proper functionality of website and implementing eMerchandising tests to improve overall site conversion rate.- Solving customer's pain points onsite by collaborating with CRC function, deep diving into eCommerce related assistance request and defining action plans to improve assistance ratio and online experience.- Assist in the successful launch of Nespresso B2C Responsive site. Show less

  • Global eCommerce Business Product Owner

    Oct 2021 - now

  • Senior eMerchandising Specialist

    Apr 2020 - Oct 2021

  • eCommerce Digital Specialist

    Oct 2018 - Apr 2020

  • eCommerce Webmaster

    Apr 2017 - Oct 2018

  • Senior Boutique Coffee Specialist

    Jul 2014 - Apr 2017