YIZHI GU

Experience

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  Wo wo tuan

  Jan 2008 - Jan 2010

  Graphic designer, 3D animator
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  Takungpao.com

  Jan 2010 - Oct 2012

  Photojournalist

  News writing and photo shooting.• Sales support.Main achievements:• Dozens of news reports, including Hebei Investment Promotion Conference to Hong Kong, Hebei Two Sessions, National Two Sessions, Sangui Incident, Li Gang Incident, etc.新闻撰写及图⽚拍摄。• 销售⽀持。主要成绩:• 新闻报道数⼗篇，包括，历年河北赴港招商会、河北两会，全国两会，三⿅事件、李刚事件等。

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  小米科技有限责任公司

  Nov 2012 - Jul 2021

  New product launch planning and execution. Planning and execution of online communication and offline press conferences.• Creative content planning and execution. Including making creative posters, product images, series videos, etc.• Online event planning and execution. Planning and execution of IG photo contests, Tikok challenges, etc.• Social media operation planning. Instagram, Facebook, Twitter, Youtube, TikTok, etc.Main achievements:• social media:• 1.11 million followers on Facebook @XiaomiIndonesia• 250,000 followers on Twitter @XiaomiIndonesia• Youtube @XiaomiIndonesia 50,000 followers• TikTok @XiaomiIndonesia 80,000 followers (TikTok challenge planning and execution, #GengJawara views 2.6 Billion /#HapeKeceBatreGede views 173 Million, both events broke the digital product event record)• 200 marketing videos and more than 10 commercial videos.• 15 offline launches of new products and 3 online launches.• 30 offline fan gatherings, store openings and other events.• 6 online event pages.• Other activity support.新品上市策划与执⾏。线上传播和线下发布会的策划与执⾏。• 创意内容策划与执⾏。包括制作创意海报、产品图⽚、系列段视频等。• 线上活动策划与执⾏。IG摄影⽐赛，Tikok挑战赛等策划及执⾏。• 社交媒体运营策划。Instagram、Facebook、Twitter、Youtube、TikTok等。主要成绩:• 社交媒体：• Facebook @XiaomiIndonesia 粉丝111万• Twitter @XiaomiIndonesia 粉丝25万• Youtube @XiaomiIndonesia 粉丝5万• TikTok @XiaomiIndonesia 粉丝8万 （TikTok 挑战赛策划及执⾏，#GengJawara views 2.6 Billion /#HapeKeceBatreGede views 173 Million，两次活动均突破数码类产品活动记录）• 营销视频200⽀，商业视频10余⽀。• 新品线下发布会15场，线上发布会3场。• 线下⽶粉聚会，⻔店开业等活动30场。• 线上活动⻚⾯6场。• 其它活动⽀持。 Show less Creative content planning and execution. Pictures and short videos. According to sales strategies and product selling points, combined with hot topics, make posters, take pictures, seriesshort film.• The output content is mainly used for "Xiaomi Mall Weibo", Xiaomi APP "Mall Zaobao", and "Xiaomi Mall" dissemination on Bilibili, Miaopai, Tencent Video, Youku and other channels.• Other picture and video activity support.Main achievements:• Photo shoot, 100 products.• Video shooting, 60 pieces.• Press conferences and activities support 10 games创意内容策划与执⾏。图⽚和短视频。根据销售策略和产品卖点，结合热点话题，制作海报、拍摄图⽚、系列短⽚。• 产出内容主要⽤于“⼩⽶商城微博”,⼩⽶APP“商城早报”,“⼩⽶商城”在B站、秒拍、腾讯视频、优酷等渠 道传播。• 其它图⽚及视频活动⽀持。主要成绩:• 图⽚拍摄，100个产品。• 视频拍摄，60条。• 发布会及活动⽀持数10场 Show less • Xiaomi community photography section, creation and operation.• Content operation. New product technology analysis, photography skills and other article writing.• Event operations. #小米手机拍手拍 Weekly, monthly, and annual competitions.• User operations. Organize users to produce a large amount of high-quality graphic content, hold competitions, print albums, hold film exhibitions, etc. Some samples for press conference and othersDepartmental dissemination.• Planning and operation of "Xiaomi Photography Studio". The Xiaomi Photo Gallery was launched, aiming to collect and deposit a large number of high-quality Xiaomi samples, and to operate photography competitions.• Product manager of Xiaomi Community APP version 1, prototype, development and operation.• Shooting support. New products, events, mobile phone samples, creative short videos, etc.• Business cooperation, cooperating with three-party platforms to hold photography contests, film exhibitions, content, etc.• Dozens of conferences and events are supported.Main achievements:• Wrote about 1,000 articles on various activities, products, and interview posts.• About 200 weekly photo contests, about 50 monthly contests, and 4 annual photo contests.• Found about 100 excellent photography UGC users.• Users produced about 50,000 excellent photography tips and about 100,000 excellent photography works.• Shooting support for previous new product launches.• ⼩⽶社区摄影版块，创建和运营。• 内容运营。新品技术解析，摄影技巧等⽂章撰写。• 活动运营。#⼩⽶⼿机随⼿拍 周赛、⽉赛、年赛。• ⽤户运营。组织⽤户产出⼤量优质图⽂内容，举⾏赛事，制印画册，举办影展等。部分样⽚供发布会和其它部 ⻔传播。• “⼩⽶摄影馆”策划及运营。上线⼩⽶摄影馆，旨在征集和沉淀海量优质⼩⽶样⽚，摄影赛事运营。• ⼩⽶社区APP第1版产品经理，原型，开发上线和运营。• 拍摄⽀持。新品、活动、⼿机样⽚、创意短视频等。• 商务合作，与三⽅平台合作举办摄影⼤赛，影展，内容等。• 发布会及活动⽀持数⼗场。主要成绩:• 撰写各类活动、产品、采访贴等约1000篇。• 摄影周赛约200期，⽉赛约50期，年度⼤赛4期。• 发觉优秀摄影UGC⽤户约100⼈。• ⽤户产出优秀摄影技巧贴约5万篇，优秀摄影作品约10万幅。• 历次新品发布会等拍摄⽀持。 Show less

  • Project Manager & Creative Manager

    Mar 2018 - Jul 2021

  • Creative Manager

    Nov 2016 - Feb 2018

  • Community Operations Manager

    Nov 2012 - Oct 2016
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  TECNO Mobile Global

  Jul 2021 - now

  • Marketing team building• Marketing strategy• Market, e-commerce, retail project coordinator• Marketing, e-commerce, retail strategy and budget, cost control• New product launch• project managementMain achievements:• Marketing team built from scratch• E-commerce team built from scratch• Rapid growth of social media fans• The brand name of TECNO has increased, partially opening up the popularity of the Indonesian market• A series of new products were released, and the POVA series, as a star product, received a good response from the market• 市场营销团队搭建• 市场营销策略• 市场，电商，零售项目统筹• 市场，电商，零售策略和预算，成本控制• 新品发布会• 项目管理主要成绩：• 市场营销团队从零搭建• 电商团队从零搭建• 社交媒体矩阵粉丝高速增长, Instagram 385K, TikTok 584K.• TECNO品牌声量提升，局部打开印尼市场知名度• 系列产品新品发布，POVA系列作为明星产品，市场反响良好 Show less

  • Marketing Director of TECNO Vietnam

    Aug 2024 - now

  • Marketing Director of TECNO Indonesia

    Jul 2021 - Aug 2024