Muhammad Younus

Experience

• 

  A-Plus

  Feb 2012 - Dec 2016

  Assistant Manager - Production & Marketing

  Production* Complete correspondence from the production houses from the pre-production process till the end of the project.* Correspondence with Writers, Directors, etc.* Data Management * Preview of Promotional Stuff, Branded Programs, Drama Episodes, etc.* Made airing plan for promotional material and follow-up for its execution.Product Development* Prepared weekly FPC of A-Plus* Prepared competitors’ FPC * Prepared Programming Sheets of Previous, On-Going & Future Programming* Follow-up for the International/Syndication Content* Any other task assigned by PD HeadMarketing* Plan, budgeting & execution of marketing campaign for the new launch (content) including outdoor, print, radio, etc.* Correspondence for advertisement and barter deals with magazines like Aurora, Synergyzer, OK, Hello, etc.* Barter deals for special events* Proposed content to Motion Pictures for In-Flight Entertainment.* Responsible for the execution of Branded Programs, Integrations & Guest Appearance in Morning Shows, Branded Program Linkings, Templates, etc.Live Shows* Ramadan Transmission “Muhabbat Hai Ramzan” in 2015* Ramadan Transmission “Ramzan Ishq Hai” in 2016* Game Show “Jeet Plus”* Morning Show “Jago Jago Subah Hui” Key responsibilities: Show less

• 

  GEO TV - Har Pal Geo

  Jan 2017 - now

   Leading and managing cross-functional teams, building and managing relationships with all internal and external stakeholders.  Previewing and approving the final transmission copies of on-air content. Oversee a content production team's creation and management of targeted content for the company.  Managing International Programming and Syndication for channel by collaborating with global channels to syndicate content and overseeing end-to-end project management from initiation to completion. Critical analysis of scripts received through various sources and developing them for the final stage of production through co-ordination with directors and writers.  Manage the daily activities of a content team composed of writers, creatives, editors, and other industry professionals.  Develop detailed project schedules, monitor progress, and adjust as needed to meet deadlines. Maintain a content calendar that schedules all aspects of the creation and delivery of content daily.  Analysis and keeping an eye on TV Ratings and current viewership trends.  Stay abreast of current best practices in the industry and review competitor content to compare their activities with those of the company. Show less • Reading and doing a thorough critical analysis of different scripts received through various sources• Co-ordination and meeting for the scripts with directors and group of writers for brainstorming sessions• Doing analysis, keeping an eye on TV ratings, and keeping in with current viewership trends. • Leading and managing cross-functional teams and building and managing relationships with all internal and external stakeholders.• Managing different ongoing projects of the company and meet deadlines• Previewing and approving the final transmission copies of on-air content daily• Oversee a content production team's creation and management of targeted content for the company• Manage the daily activities of a content team composed of writers, creatives, editors, and other industry professionals• Maintain a content calendar that schedules all aspects of the creation and delivery of content daily• Stay abreast of current best practices in the industry and review competitor content to compare their activities with those of the company Show less

  • Senior Manager Content & Programming

    Aug 2023 - now

  • Associate Manager Content & Programming

    Jan 2017 - Jul 2023