Katja Read

Katja Read

Brand Website Localizer, Nordic Team Leader

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location of Katja ReadHelsinki Metropolitan Area

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  • Timeline

  • About me

    Multi-Skilled Professional | Marketing | Accounting | International Experience | B.Sc. in Business Administration | Lifelong Learner | #OpenToWork

  • Education

    • University of Tampere

      -
      Bachelor of Science - B.Sc. Economics and Business Administration

      Activities and Societies: International student organization AIESEC: acted as Exchange Coordinator, for one year during my studies. Main subject: Marketing. Courses included: Services Marketing, International Marketing, Marketing Planning, Advertising and Sales Promotion, Online Marketing, Marketing Strategy.Other subjects studied: Accounting, Statistics, Psychology, Computing Science, Company Law, Management Studies, Business Administration, Economics, Finnish, English and Swedish language studies, Communications.

    • Saranen Consulting

      2020 - 2020
      ECommerce Pro in collaboration with Google
    • Haaga-Helia Open University of Applied Sciences

      2017 - 2017
      Digital Marketing

      I studied on a part-time basis, undertaking an online course "Paid Social Media Advertising in Modern Business" (5 credit units), completed in May 2017. In March 2017, I completed the course "Digital Marketing in Modern Business" (5 credit units).

    • Omnia, Espoon seudun koulutuskuntayhtymä

      2024 - 2024
      Accounting

      Further Education Course in the field of Accounting, consisting of courses in bookkeeping, accounts payable, accounts receivable, and invoicing. The study course included a 3,5 month job placement in an accounting firm. I completed the study course with good grades.

    • University of Stirling

      2000 - 2000
      Marketing, Retail Studies

      I was a visiting student under the international Erasmus student exchange programme. I completed courses in Marketing and Retail Studies during one semester in 2000.

  • Experience

    • Hilton Worldwide

      Aug 2003 - Sept 2008
      Brand Website Localizer, Nordic Team Leader

      I joined Hilton Hotels Corporation initially in the role of Scandic Brand Website Localizer. In 2005 I was promoted to the position of Nordic Team Leader in the eCommerce division. My key responsibilities included:• Taking part in the launch of Scandic Hotels' Nordic language websites• Publishing content on Scandic Hotels' English and Finnish language websites according to brand guidelines and SEO principles (TeamSite)• Localizing online content to match the requirements of the Finnish market• After being promoted: supervising a team of 3 Nordic language localizers and looking after the tone of digital communications across all five Nordic websites• Coordination and localization of translations• CMS key user, training new users• Testing of web pages and functions, bug reporting• Proof reading and localizing affiliate program content• Liaising with Nordic marketing departments and more than 130 hotels• Taking part in international events as Hilton eCommerce team representative. Show less

    • Econia

      Dec 2010 - May 2011
      Accounting Assistant

      • Visma Nova C/S 8: Bookkeeping transactions• Assisting with financial statements• Dealing with international accounts• Analysis of customer feedback and reporting to management, statistics and suggestions for future action• Trademark project: foreign correspondence and liaison• Translating documents from Finnish into English.

    • Suomalainen Kirjakauppa Oy

      Sept 2011 - Aug 2012
      Marketing Assistant - Digital Displays, Proofreading, Marketing Materials

      I was employed by Staffpoint Oy (a recruitment company), working for Suomalainen Kirjakauppa Oy on a fixed-term contract.• Content management and coordination of digital store displays• Joomla: Assisting with online content updates• Sharepoint: Intranet content updates • Apsis Newsletter Pro: Assisting with email newsletter production• Audio advertising: Copy writing and coordination of audio advertising content for shopping centre use • Project coordinator: Leaflet development project• Updating marketing campaign instructions on intranet for bookstores• Taking care of media bookings• Advertisement agency relations• Organizing product photo shoots, assisting the photographer as and when needed, and processing images. Show less

    • Fazer Food Services

      Sept 2012 - Dec 2015
      Marketing Assistant

      I worked in the Marketing and Restaurant Sales team under the Commercial Function. My key responsibilities included:• Marketing campaign coordination and execution, print plus online• EPiServer: Web content management and production according to brand guidelines and SEO principles• Intranet content management• Maintenance of marketing materials and user data in advertisement bank• Apsis Newsletter Pro: Email newsletter creation• Salesforce: CRM system key user for marketing, maintaining and updating customer data• Digtator eMarketing tool key user: Management of image and material bank, administering user rights• Photoshop: Image processing • Marketing campaign follow-up, executing surveys• Translating presentation materials from Finnish to English• Coordinating translations: English and Swedish• Assisting with internal newsletter production, writing occasional blog entries ("Pala Fazeria" blog)• Coordinating the traffic of marketing materials• Liaison with in-house advertising agency, suppliers, publishing company plus other internal and external partners.Specialities: content production, digital marketing, email newsletters, coordination of marketing, translations, marketing materials, project management, copy writing, online marketing, proof reading. Show less

    • Freelance

      Jun 2016 - Mar 2020
      Freelance Translator / Localizer / Language Content QC'er

      Part-time self-employment as a freelancer during time periods in 2016-2017, and 2019-2020. Working as a part-time AV translator, proofreader and linguist specialist on a freelance basis, taking on assignments based on my own availability (outside of full-time employment).• Finnish language subtitling of TV shows and movie features, translating content from English to Finnish.• Localization of translated content following clients' style guidelines (Finnish).• Quality assurance of translated content (Finnish).• Editing and proofreading brand content (Finnish).• Acting as linguist specialist on various projects. Show less

    • SRV

      Apr 2017 - Jun 2019
      Marketing Coordinator, SRV

      • Digital marketing campaign coordination and execution, including SEM, programmatic and Facebook advertising• WordPress, Drupal: web content coordination and production according to brand guidelines and SEO principles• Image bank coordination• E-maileri: email newsletters• Planning and organization of events, utilizing event management tool Lyyti• Coordinating and scheduling print advertising across a variety of print media• Translating online content from Finnish into English, proof reading agency translations• Planning and coordinating the creation of advance marketing and sales brochures in cooperation with advertising agency• Frequent liaison with advertising agency, suppliers, building sites plus other internal and external partners.Specialities: digital marketing, campaign management, content production, email newsletters, coordination of marketing, translations, marketing materials, project management, copy writing, online marketing, proof reading, event planning, brochures. Show less

    • Mekalasi Oy

      Mar 2020 - Dec 2023
      Marketing Specialist

      I worked as a full-time Marketing Specialist, with the responsibility of planning and execution of marketing campaigns in close cooperation with Product Managers, as well as other members of the Marketing Team. My responsibilities included:• Planning, updating, and coordinating the production of print marketing materials, such as brochures, leaflets, flyers, and trade paper ads. • Taking part in event planning and coordination, including exhibition stand set-ups, and marketing materials for exhibitions.• Marketing budget planning in cooperation with various Business Units, tracking marketing expenses, handling marketing related invoices. • Content production and execution of email newsletters (Active Campaign), including analytics and follow-up. • Intranet content updates (SharePoint), social media posts (LinkedIn, Facebook, Instagram).• Updating marketing calendar, planning and coordinating various marketing related projects together with other members of the Marketing Team.• Assisting with the maintenance of customer data in CRM system (Salesforce).• Coordinating translations, proof reading translated content (English). • Ensuring compliance with brand guidelines and company procedures when it comes to marketing materials, content, etc.• Assisting with the maintenance of product data in InRiver PIM. Updates to product data as and when required.• Acting as linguist specialist on various projects. Show less

    • Helsingin Revisor Oy

      May 2024 - Aug 2024
      Accounting Trainee

      I undertook an internship as part of the Accounting study course at Omnia, Espoo, taken in 2024. My responsibilities included:• Fennoa: Bookkeeping transactions• Accounts payable• Customer service• Assisting with financial statements• Dealing with other general office duties

  • Licenses & Certifications

    • Introduction to Data Studio

      Google Analytics Academy
      Sept 2020
    • Google Ads Display Certification

      Google
      Apr 2020
    • Fundamentals of Digital Marketing

      Google
      Apr 2020
      View certificate certificate
    • Google Tag Manager Fundamentals

      Google
      May 2020