Alex Hope

Alex Hope

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location of Alex HopeLondon, England, United Kingdom

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  • Timeline

  • About me

    Strategy Director Global Marketing and Generative AI Council Member at Avalere Health

  • Education

    • Aldworth

      -
    • The Chartered Institute of Purchasing and Supply

      2006 - 2009
      Advanced Diploma
    • The Nottingham Trent University

      2000 - 2004
      BSc Business Studies (Hons) 2:1
    • University of Southampton

      2010 - 2011
      Master’s Degree Business Strategy Distinction

      I studies business strategy with a particular focus on growth strategies, digital marketing, innovation and technology transfer and financial management. My dissertation focused on true corporate social responsibility and how this can become a strategic advantage that enhances brand equity.

  • Experience

    • UK Ministry of Defence

      Aug 2005 - Sept 2010

      This international commercial role was with the Disposal Services Authority, the team responsible for the sale of surplus MOD assets (primarily warships and aircraft) to foreign government customers. I routinely traveled as part of a UK government envoy to countries including Brazil, Pakistan, Lithuania, Estonia and Luxembourger to negotiate sales. I also worked with the (then) Department of Trade and Industry and the UK defence industry to market UK technology and engineering services to foreign governments. Show less

      • Commercial Manager

        Aug 2007 - Sept 2010
      • Commercial Graduate Scheme

        Aug 2005 - Aug 2007
    • Bmore

      Jun 2011 - May 2016

      As Digital Strategy Manager my responsibilities are:- Member of agency Senior Management Team- Developing successful brand and communication strategies- Social media strategy and overseeing community management- Overseeing branded content planning, creation and distribution- Managing inbound marketing projects (HubSpot partner)- Data analysis (web/social/search)- Supplier management for search marketing (SEO and PPC)- Pitching for new business and writing proposals- Management of staff and agency partnersI have worked with a number of high profile clients including: Abbott, Actavis, Allergan, Johnson & Johnson, Healthcare at Home, MSD, Aon and AIG. Show less

      • Digital Strategist

        Oct 2013 - May 2016
      • Account Manager

        Jun 2011 - Sept 2013
    • Hive

      Jun 2016 - Oct 2023
      Strategy Director
    • Avalere Health

      Oct 2023 - now
      Vice President Strategy

      Vice President Strategy for Avalere Health Global Marketing and Generative AI Council Member

  • Licenses & Certifications

    • CIPS Level 5 Advanced Diploma in Procurement and Supply

      The Chartered Institute of Procurement & Supply
    • IPA LegRegs Certificate

      The IPA
      Nov 2015
      View certificate certificate