
Alex Hope

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About me
Strategy Director Global Marketing and Generative AI Council Member at Avalere Health
Education

Aldworth
-
The Chartered Institute of Purchasing and Supply
2006 - 2009Advanced Diploma
The Nottingham Trent University
2000 - 2004BSc Business Studies (Hons) 2:1
University of Southampton
2010 - 2011Master’s Degree Business Strategy DistinctionI studies business strategy with a particular focus on growth strategies, digital marketing, innovation and technology transfer and financial management. My dissertation focused on true corporate social responsibility and how this can become a strategic advantage that enhances brand equity.
Experience

UK Ministry of Defence
Aug 2005 - Sept 2010This international commercial role was with the Disposal Services Authority, the team responsible for the sale of surplus MOD assets (primarily warships and aircraft) to foreign government customers. I routinely traveled as part of a UK government envoy to countries including Brazil, Pakistan, Lithuania, Estonia and Luxembourger to negotiate sales. I also worked with the (then) Department of Trade and Industry and the UK defence industry to market UK technology and engineering services to foreign governments. Show less
Commercial Manager
Aug 2007 - Sept 2010Commercial Graduate Scheme
Aug 2005 - Aug 2007

Bmore
Jun 2011 - May 2016As Digital Strategy Manager my responsibilities are:- Member of agency Senior Management Team- Developing successful brand and communication strategies- Social media strategy and overseeing community management- Overseeing branded content planning, creation and distribution- Managing inbound marketing projects (HubSpot partner)- Data analysis (web/social/search)- Supplier management for search marketing (SEO and PPC)- Pitching for new business and writing proposals- Management of staff and agency partnersI have worked with a number of high profile clients including: Abbott, Actavis, Allergan, Johnson & Johnson, Healthcare at Home, MSD, Aon and AIG. Show less
Digital Strategist
Oct 2013 - May 2016Account Manager
Jun 2011 - Sept 2013

Hive
Jun 2016 - Oct 2023Strategy Director
Avalere Health
Oct 2023 - nowVice President StrategyVice President Strategy for Avalere Health Global Marketing and Generative AI Council Member
Licenses & Certifications

CIPS Level 5 Advanced Diploma in Procurement and Supply
The Chartered Institute of Procurement & Supply- View certificate

IPA LegRegs Certificate
The IPANov 2015
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