Helena Schaub

Education

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  Zagreb School of Economics and Management

  2011 - 2016

  The influence on the eating habits and consumers health Economics and management

  Activities and Societies: • Information and Communication Technology • Statistics • Mathematics for economists and managers • Business English • Microeconomics and macroeconomics • Accounting • Business communications • Public finances • Organisational behavior • Marketing and management • Financial institution and markets • Money and banking • Customer behaviors • Entrepreneurship • Strategical management • Business ethics and social responsibility in corporations • HR management Thesis description: This thesis has been referred to the research of today's advertising and how it influences the eating habits and the health of the consumers. The survey has been conducted on 115 respondents and the results showed that the consumers are cautious about the fact that the food advertisement influences the consumer decisions. However, they still believe that the advertising in general does not have a significant influence on their decisions and therefore they are ready to spend… Show more Thesis description: This thesis has been referred to the research of today's advertising and how it influences the eating habits and the health of the consumers. The survey has been conducted on 115 respondents and the results showed that the consumers are cautious about the fact that the food advertisement influences the consumer decisions. However, they still believe that the advertising in general does not have a significant influence on their decisions and therefore they are ready to spend more money on a healthier food, which is an interesting point.They are not sympathetic to children appearance in the food advertising and they would like to see a future changes soon. With this, I can summarize that there is a public awareness of food advertising to some extend even though the majority of people still believe that they personally do not fall into that category. Show less

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  Stanford University

  2010 - 2010

  How to ban the junk food from the schools Summer school 80%