Nitin Kumar

Experience

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  IRC Engineering Services

  Sept 2001 - Apr 2003

  Site Engineer

  Responsible for handling a team of 10-12 technicians and to ensure quality control on Life analysis processes for High end mechanical equipment and plants.

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  Starcom MediaVest Group

  May 2005 - Apr 2007

  Media Planner

  1. Responsible for converting client’s brief into communication objectives, planning, creating and implementing strategic and tactical communication solutions to complement the marketing requirement.2. Clients worked on Future Group, Heinz, Rediff.com, Alkem Laboratories and WGC3. Worked on key media strategy shift for Future group from only print to print + TV for a call for action campaign. Achieved highest level of awareness.4. Convinced Heinz on niche channel strategy for Ketchup given a monetary reward from Starcom. 5. Part of the team involved in developing a media launch strategy for Rediff.com. Traffic on the site increased by 20%.6. Part of the team involved in creating media strategy for AIGJF “Lucky Lakshmi” shopping Festival. The strategy won the internal award for the most holistic media plan. Show less

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  GlaxoSmithKline

  Apr 2007 - Mar 2008

  Assistant Manager

  1. Responsible for handling marketing/promotion related procurement.2. Successfully handled contract manufacturing for more than 20 consumer promotions of GSK 3. Won ERA (Employee recognition award) GSK international procurement award for excellence in procurement practices.4. Won Spirit award (GSK internal award recommended by beneficiary department) for handling my first assignment at GSK with prompt sense of urgency.

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  Madison Communications

  Mar 2008 - Jun 2010

  Account Controller

  1. Account management: Bharti Del Monte, Airtel International calling services and Safepoint trust. 2. TV buying for Bharti Group of companies. 3. Part of Goa fest award winning team for best use of sponsorship for Big Boss in 2009.

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  Starcom Mediavest Group

  Jun 2010 - Jun 2013

  1. Part of a large P&G asean hub and spoke communication planning structure team. Led and managed a diverse team of 18 members in Malaysia. Agency team ratings were boosted during my tenure. 2. In 2011, managed dismantling of the digital and non-digital planning structure and instead establishing an integrated structure for team P&G at Starcom Malaysia. 3. Working with my media maximisation team setup multiple ideation sessions with monopolistic TV network leading to award winning campaigns. Like: ‘Fab squad’ branded content and SK-II Wanita Gamelan. Show less

  • Director of Trading

    Jan 2012 - Jun 2013

  • AOR Director

    Jun 2010 - Dec 2011
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  Maxus Global

  Jun 2013 - Dec 2017

  The key highlights as client partner at Maxus Indonesia. 1. Time of awards/rewards (2016): a. GroupM Emvies: We are the pioneer award for pioneering the biggest content syndication deal in GroupM Southeast Asia and setting up Digital brand integration capabilities with one of the leading TV network.b. maxus magnets: Trading for the largest content syndication deal in Southeast Asiac. maxus magnets- consolation prize: Trading for setting up Digital brand integration capabilities with one of the leading TV network.d. maxus magnets- consolation prize: Trading for creating and monetizing maxus internal emagazine dialogue. 2. Business Retention: The biggest client of Maxus Indonesia was due for pitch in 2016. Client delight created through pre pitch engagement was one of the key driver of retention. As a core member of team ideating, designing and implementing these pre pitch engagement brough in invaluable learning on retentions. Example: Pricing corrections, Content factory- hackathons, Maxus Unlimited- roadshows and content partnerships. 3. Continued adoption of GroupM performance products across all existing clients leading to client satisfaction and growth in trading income. 4. Strong control on client KPIs commitment and delivery leading to retention of all major incumbent business reviews. Show less As Trading head of Maxus Indonesia. I jumped right into one of the most transformative periods of business. 1. Digital transformation: From a 2% Digital spends we moved into 10% digital within 2 years. Actively educated clients on benefits of digital and drove adoption for GroupM digital performance products Like: Programmatic solution, influencer solutions. 2. Maxus had lost one of its biggest clients in 2013, In order to retain talent and drive growth We participate in massive new business hunt. I was part of more than 50 new business pitches. Ended up with invaluable learnings on client expectation understanding and management. Our new business success rate was approx. 60%. Show less

  • Client Partner

    Jun 2016 - Dec 2017

  • Head Of Trading

    Jun 2013 - Jun 2016
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  MediaCom

  Jan 2018 - Apr 2021

  General Manager

  I have grown through ranks in GroupM Indonesia. As General Manager of Mediacom my key responsibilities are 1. Client: Dial up client relationship and ensure client satisfaction across large international clients like: P&G, BAT, Wipro etc. 2. Trading: Lead trading mandate across all Mediacom clients. As part of trading mandate, generate sustainable trading income, dial up adoption of GroupM performance products across clients and generate new business through performance products. Manage contracting and performance incentive conversations across large clients, set and ensure client media buying KPIs delivery. 3. Content: Working with a set of young, talented and creative professionals, developed and accelerated growth of Mediacom beyond advertising as a digital age content unit. A beacon for fame and incremental revenues. Today all influencers, content integrations, content production, content partnerships, PR launches, and Events are led by MBA team. The unit has seen 300% revenue growth in 3 years.Above all a proud member of award-winning Mediacom team, which was crowned as the Campaign Asia Media Agency of The Year Indonesia in 2018 and 2019 as well as the Digital Agency of the Year in 2019. Show less

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  GroupM

  Apr 2021 - now

  Deliver flawless campaigns and achieve set commercial targets for existing speciality products. Imagine, initiate and design new speciality products.

  • CIO

    Jul 2022 - now

  • Principal Partner GroupM Products

    Apr 2021 - Jul 2022