
Edward Adjaye
Assistant Consultant

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About me
Digital Media Manager - Barclays Private Bank & Wealth Management
Education

Squared Online
2013 - 2014Squared Online Certificate Digital MarketingThe Squared Digital Marketing course is a ground breaking education initiative, created by Google in collaboration with the industry to meet the need for high caliber digital talent.The digital marketing course is taught online over 6 months and on completion will provide award me with an advanced level certificate (equivalent to postgraduate level or QCF level 6-7)

Aston University
2007 - 2011Bachelor of Science (BSc) Economics and Management
Experience

ECOM
Sept 2009 - Sept 2010Assistant Consultant• Updated the company database and informed senior consultants of candidates’ availability for work. • Used Total Quality Management (TQM) and process management to compile and collate a list on Excel of the best candidates. • Liaised with candidates regarding their experience and job expectations. • Met with clients to discuss their specific business requirements. • Wrote job advertisements and searched job boards for specific skilled candidates for senior consultants.• Worked in the accountancy department using the software Quick Books to input purchase invoices and also generated sales invoices. Show less

Jam Staffing Ltd
Jan 2011 - Jan 2012WaiterEmotional Labour – Promoting organizational goals by selling champagne and wine.Bar work – Serving drinks to clients, replenishing and maintaining stockWine waiting – Taking wine orders from customers and making sure their drinks are regularly topped up

Societe Generale Private Banking
Jun 2013 - Jul 2013Assistant Private Banking AdministratorResponsibilities:• Providing administrative and client service support to the Relationship Managers • Responding to all client enquiries and instructions and resolving most issues and requests.• Using software such as Olympic, Synergy and AAA to maintain client data and generate reports, e.g. contact lists, account numbers, facilities details, status of credit reviews/renewals, portfolio’s etc.• Maintaining paperwork and records of client accounts and transactions.

WPP
Jun 2013 - Jun 2013InternWPP is the world's largest communications services group, employing 165,000 people* working in 3,000 offices in 110 countries. I worked here for 1 week where some of my responsibilities included:Responsibilities:• Supporting the team on the planning and execution of an ecommerce tour.• Helping and planning logistics.• Dealing with delegate requests before and during events.• Supporting the events to make sure they run smoothly.

Hugo & Cat
Jul 2013 - Apr 2014InternHugo and Cat are a digital creative agency specializing in content marketing, experience design and technology, underpinned by strategic planning. My current Responsibilities include:• Working in the client services team on a global project for a multinational conglomerate corporation client. • Quality assurance (QA) of videos and images on the website. • Helping and assisting the project manager to reach certain goals and deadlines. • Supporting the strategic planner in collating information for the clients CMS.• Sourcing and collecting image assets to be used on the client’s websites. Show less

OMD UK
Apr 2014 - Jul 2016Digital Account PlannerShepherded a book of accounts that included Intel, Coty, Levis, Oakley, Luxottica (Ray Ban, Oakley) Hilton and Pepsico. Day to day responsibilities included but were not limited to: creating and delivering media plans; trafficking campaigns via DCM, building strong relationships with media owners and teaching and managing junior planners.

MediaCom
Jul 2016 - Dec 2018Senior Digital Connect PlannerI worked on a myriad of clients such as Direct Line Group, Shell, Delonghi, Mars, Tesco Mobile and British Gas. My day to day responsibilities included but are were not limited to developing strong relationships internally, externally and with Media Owners; managing and maintaining day to day client relationships, delivering a response to a brief via strategic presentations, for all digital channels (inc. Programmatic, Social, PPC), managing and overseeing campaigns and using media tools such as, Google Analytics, emarketer, WARC, Mintel and Hitwise to inform strategic rationales and approaches. Show less

BlackRock
Sept 2019 - Jul 2024Key Accomplishments so far: • In collaboration with our agency partners, I created a best in class power BI dashboard to allow for real time access to reporting for all EMEA marketers, creating the initial wireframe as a blueprint for success.• Improved our campaign capabilities by leading and collaborating with the Privacy team to ensure we could retarget users while also ensuring that the correct data privacy measures where in place. • I was nominated and received a commendable award for Best Innovation in Channel for Paid Search from the Financial Service Forum (FSF.)• I was nominated by The Drum Awards for the best B2B Paid Search campaign.• Winner of Global BlackRock speaks competition, presenting on the topic of self-care. Show less EMEA lead for Paid Search, Reporting and Measurement Responsibilities include: • Owning strategy to execution based on BlackRock’s key business priorities on a regional scale.• Building and maintain strong relationships with local country marketing managers to ensure central marketing initiatives are aligned with local objectives and emerging opportunities.• Driving measurement and reporting KPI’s to effectively understand what success looks like.• Conducting campaign analysis that translates data into actionable insights and supports marketing goals.• Utilising and working with Adobe Analytics to build dashboard for marketers to use and measure their campaigns. Show less
Vice President
Jan 2023 - Jul 2024Associate
Sept 2019 - Dec 2022

Barclays Private Bank
Sept 2024 - nowDigital Media ManagerDigital Media managing specialising in SEO and Paid Media Campaign planning and activation.
Licenses & Certifications

Google Analytics: Basic Fundamentals
GoogleSept 2013- View certificate

Business Strategy
McKinsey & CompanySept 2022 
Artificial Intelligence Machine Learning and Deep Learning
SimplilearnJul 2024- View certificate

Management Accelerator part of Black Leadership Academy
McKinsey & CompanyDec 2022 
Platfrom Principles
GoogleMar 2014- View certificate

A2E Business Fundamentals
McKinsey & CompanyDec 2022 
Data Science With Pyton
SimplilearnOct 2024- View certificate

Problem Solving
McKinsey & CompanyJul 2022
Languages
- twTwi
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