Edward Adjaye

Edward Adjaye

Assistant Consultant

Followers of Edward Adjaye826 followers
location of Edward AdjayeLondon, England, United Kingdom

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  • Timeline

  • About me

    Digital Media Manager - Barclays Private Bank & Wealth Management

  • Education

    • Squared Online

      2013 - 2014
      Squared Online Certificate Digital Marketing

      The Squared Digital Marketing course is a ground breaking education initiative, created by Google in collaboration with the industry to meet the need for high caliber digital talent.The digital marketing course is taught online over 6 months and on completion will provide award me with an advanced level certificate (equivalent to postgraduate level or QCF level 6-7)

    • Aston University

      2007 - 2011
      Bachelor of Science (BSc) Economics and Management
  • Experience

    • ECOM

      Sept 2009 - Sept 2010
      Assistant Consultant

      • Updated the company database and informed senior consultants of candidates’ availability for work. • Used Total Quality Management (TQM) and process management to compile and collate a list on Excel of the best candidates. • Liaised with candidates regarding their experience and job expectations. • Met with clients to discuss their specific business requirements. • Wrote job advertisements and searched job boards for specific skilled candidates for senior consultants.• Worked in the accountancy department using the software Quick Books to input purchase invoices and also generated sales invoices. Show less

    • Jam Staffing Ltd

      Jan 2011 - Jan 2012
      Waiter

      Emotional Labour – Promoting organizational goals by selling champagne and wine.Bar work – Serving drinks to clients, replenishing and maintaining stockWine waiting – Taking wine orders from customers and making sure their drinks are regularly topped up

    • Societe Generale Private Banking

      Jun 2013 - Jul 2013
      Assistant Private Banking Administrator

      Responsibilities:• Providing administrative and client service support to the Relationship Managers • Responding to all client enquiries and instructions and resolving most issues and requests.• Using software such as Olympic, Synergy and AAA to maintain client data and generate reports, e.g. contact lists, account numbers, facilities details, status of credit reviews/renewals, portfolio’s etc.• Maintaining paperwork and records of client accounts and transactions.

    • WPP

      Jun 2013 - Jun 2013
      Intern

      WPP is the world's largest communications services group, employing 165,000 people* working in 3,000 offices in 110 countries. I worked here for 1 week where some of my responsibilities included:Responsibilities:• Supporting the team on the planning and execution of an ecommerce tour.• Helping and planning logistics.• Dealing with delegate requests before and during events.• Supporting the events to make sure they run smoothly.

    • Hugo & Cat

      Jul 2013 - Apr 2014
      Intern

      Hugo and Cat are a digital creative agency specializing in content marketing, experience design and technology, underpinned by strategic planning. My current Responsibilities include:• Working in the client services team on a global project for a multinational conglomerate corporation client. • Quality assurance (QA) of videos and images on the website. • Helping and assisting the project manager to reach certain goals and deadlines. • Supporting the strategic planner in collating information for the clients CMS.• Sourcing and collecting image assets to be used on the client’s websites. Show less

    • OMD UK

      Apr 2014 - Jul 2016
      Digital Account Planner

      Shepherded a book of accounts that included Intel, Coty, Levis, Oakley, Luxottica (Ray Ban, Oakley) Hilton and Pepsico. Day to day responsibilities included but were not limited to: creating and delivering media plans; trafficking campaigns via DCM, building strong relationships with media owners and teaching and managing junior planners.

    • MediaCom

      Jul 2016 - Dec 2018
      Senior Digital Connect Planner

      I worked on a myriad of clients such as Direct Line Group, Shell, Delonghi, Mars, Tesco Mobile and British Gas. My day to day responsibilities included but are were not limited to developing strong relationships internally, externally and with Media Owners; managing and maintaining day to day client relationships, delivering a response to a brief via strategic presentations, for all digital channels (inc. Programmatic, Social, PPC), managing and overseeing campaigns and using media tools such as, Google Analytics, emarketer, WARC, Mintel and Hitwise to inform strategic rationales and approaches. Show less

    • BlackRock

      Sept 2019 - Jul 2024

      Key Accomplishments so far: • In collaboration with our agency partners, I created a best in class power BI dashboard to allow for real time access to reporting for all EMEA marketers, creating the initial wireframe as a blueprint for success.• Improved our campaign capabilities by leading and collaborating with the Privacy team to ensure we could retarget users while also ensuring that the correct data privacy measures where in place. • I was nominated and received a commendable award for Best Innovation in Channel for Paid Search from the Financial Service Forum (FSF.)• I was nominated by The Drum Awards for the best B2B Paid Search campaign.• Winner of Global BlackRock speaks competition, presenting on the topic of self-care. Show less EMEA lead for Paid Search, Reporting and Measurement Responsibilities include: • Owning strategy to execution based on BlackRock’s key business priorities on a regional scale.• Building and maintain strong relationships with local country marketing managers to ensure central marketing initiatives are aligned with local objectives and emerging opportunities.• Driving measurement and reporting KPI’s to effectively understand what success looks like.• Conducting campaign analysis that translates data into actionable insights and supports marketing goals.• Utilising and working with Adobe Analytics to build dashboard for marketers to use and measure their campaigns. Show less

      • Vice President

        Jan 2023 - Jul 2024
      • Associate

        Sept 2019 - Dec 2022
    • Barclays Private Bank

      Sept 2024 - now
      Digital Media Manager

      Digital Media managing specialising in SEO and Paid Media Campaign planning and activation.

  • Licenses & Certifications

    • Google Analytics: Basic Fundamentals

      Google
      Sept 2013
    • Business Strategy

      McKinsey & Company
      Sept 2022
      View certificate certificate
    • Artificial Intelligence Machine Learning and Deep Learning

      Simplilearn
      Jul 2024
    • Management Accelerator part of Black Leadership Academy

      McKinsey & Company
      Dec 2022
      View certificate certificate
    • Platfrom Principles

      Google
      Mar 2014
    • A2E Business Fundamentals

      McKinsey & Company
      Dec 2022
      View certificate certificate
    • Data Science With Pyton

      Simplilearn
      Oct 2024
    • Problem Solving

      McKinsey & Company
      Jul 2022
      View certificate certificate