Kass Yboa

Kass Yboa

Graphic designer

Followers of Kass Yboa458 followers
location of Kass YboaMetro Manila, National Capital Region, Philippines

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  • Timeline

  • About me

    AdTech Creative Leader | Technical Art Director at Smartly

  • Education

    • First Academy of Computer Arts

      2010 - 2011
      Short course on Web Design Web Design
    • Elizabeth Seton School

      1998 - 2006
      High School

      Activities and Societies: Seton Notes, illustrator Graduated 3rd Honorable Mention

    • De La Salle-College of Saint Benilde

      2006 - 2010
      Bachelor of Arts Multimedia Arts

      Activities and Societies: Marketing Committee Head, Computer Link Organization BEST (Benildean Excellence in Scholastics and Talents) ScholarConsistent Dean's ListerBright Lights Awards Nominee in Graphic Design

  • Experience

    • Razor Communications, Inc.

      Nov 2009 - May 2011
      Graphic designer

      • Worked alongside the art director and made packaging designs for brands such as Unilever, Selecta, ProFriends, among others.• Created logos and designed political campaign collaterals for Cong. Dato Arroyo, Gov. LRay Villafuerte and Gov. Bojie Dy.KEY PROJECTS• Ilustrata Towers Logo Design• Teriyaki Boy Rebranding (collaterals and staff uniform design)• JMOMPC Website Design• Selecta Overlaod Logo Design

    • CashCashPinoy

      Jun 2011 - Aug 2015
      Junior Art Director

      • Designs graphics and layouts for the collection boxes of the website.• Worked with a team and designed the entire website layout and graphics of the fourth version of CashCashPinoy's website. • Regularly creates banner ads (static and Flash), designing email newsletters, posters, gift cards, and other relevant collaterals for the company's various campaigns.• Manages and helps in the art direction of other graphic artists in the team.KEY PROJECTS• CashCashPinoy version 4 website (lead layout designer)• CashCashPinoy version 4.5 (layout designer)• 2nd Anniversary Facebook App (lead layout designer)• CashCashPinoy version 5 (layout designer)• CashCashPinoy version 6 (layout designer)• Various Weekly Promotions onsite Show less

    • Aarki

      Sept 2015 - Jul 2021

      • Leads creative strategy discussions, building on ideas from the creative, analytics and client services teams • Participates in agency-client discussions • Builds strategy decks and related materials • Leads the creative process, bringing out the potential in rough ideas • Enforces the agency’s benchmark of creative excellence

      • Creative Director

        Oct 2019 - Jul 2021
      • Associate Creative Director

        Sept 2017 - Oct 2019
      • Art Director

        Sept 2015 - Sept 2017
    • Skillz Inc.

      Jul 2021 - Feb 2023

      • Lead in new business pitches and product demos • Oversight of creative team processes• Supervision of development and implementation of creative concepts and design strategies• Management and cultivation of the creative team's career development

      • Senior Creative Manager

        Oct 2021 - Feb 2023
      • Creative Director

        Jul 2021 - Oct 2021
    • TOKI

      Sept 2023 - now
      Freelance Design Consultant
    • Smartly

      Mar 2024 - now
      Technical Art Director

      • Meet with clients to understand their marketing and creative goals• Offer guidance to clients and answer questions about the product and process• Opening consults with the developers and designers to check feasibility of concept features and/or animation• Share resources and guidance with CS team• Provide inspiration, mockups, and examples to articulate ideas and advice to clients• Coordinate timelines with project managers, CS managers and the creative team

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Kass Yboa
      2017 Creative Team Top Performer of the Year Aarki Dec 2017
    • Awarded to Kass Yboa
      BEST IN ONLINE ADS: Horizon Interactive Awards 2017 - 2017
    • Awarded to Kass Yboa
      BEST (Benildean Excellence in Scholastics and Talents) Scholar De La Salle - College of St. Benilde May 2006 The BEST Scholarship is the highest form of scholarship awarded to freshman applicants in any degree program.
    • Awarded to Kass Yboa
      Consistent Dean's Lister De La Salle - College of St. Benilde May 2006
    • Awarded to Kass Yboa
      3rd Honorable Mention Elizabeth Seton School Mar 2006 Graduated 3rd Honorable Mention in her class.