Kass Yboa

Experience

• 

  Razor Communications, Inc.

  Nov 2009 - May 2011

  Graphic designer

  • Worked alongside the art director and made packaging designs for brands such as Unilever, Selecta, ProFriends, among others.• Created logos and designed political campaign collaterals for Cong. Dato Arroyo, Gov. LRay Villafuerte and Gov. Bojie Dy.KEY PROJECTS• Ilustrata Towers Logo Design• Teriyaki Boy Rebranding (collaterals and staff uniform design)• JMOMPC Website Design• Selecta Overlaod Logo Design

• 

  CashCashPinoy

  Jun 2011 - Aug 2015

  Junior Art Director

  • Designs graphics and layouts for the collection boxes of the website.• Worked with a team and designed the entire website layout and graphics of the fourth version of CashCashPinoy's website. • Regularly creates banner ads (static and Flash), designing email newsletters, posters, gift cards, and other relevant collaterals for the company's various campaigns.• Manages and helps in the art direction of other graphic artists in the team.KEY PROJECTS• CashCashPinoy version 4 website (lead layout designer)• CashCashPinoy version 4.5 (layout designer)• 2nd Anniversary Facebook App (lead layout designer)• CashCashPinoy version 5 (layout designer)• CashCashPinoy version 6 (layout designer)• Various Weekly Promotions onsite Show less

• 

  Aarki

  Sept 2015 - Jul 2021

  • Leads creative strategy discussions, building on ideas from the creative, analytics and client services teams • Participates in agency-client discussions • Builds strategy decks and related materials • Leads the creative process, bringing out the potential in rough ideas • Enforces the agency’s benchmark of creative excellence

  • Creative Director

    Oct 2019 - Jul 2021

  • Associate Creative Director

    Sept 2017 - Oct 2019

  • Art Director

    Sept 2015 - Sept 2017
• 

  Skillz Inc.

  Jul 2021 - Feb 2023

  • Lead in new business pitches and product demos • Oversight of creative team processes• Supervision of development and implementation of creative concepts and design strategies• Management and cultivation of the creative team's career development

  • Senior Creative Manager

    Oct 2021 - Feb 2023

  • Creative Director

    Jul 2021 - Oct 2021
• 

  TOKI

  Sept 2023 - now

  Freelance Design Consultant
• 

  Smartly

  Mar 2024 - now

  Technical Art Director

  • Meet with clients to understand their marketing and creative goals• Offer guidance to clients and answer questions about the product and process• Opening consults with the developers and designers to check feasibility of concept features and/or animation• Share resources and guidance with CS team• Provide inspiration, mockups, and examples to articulate ideas and advice to clients• Coordinate timelines with project managers, CS managers and the creative team