Haydr Suhardy

Experience

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  National Geographic Indonesia

  Jun 2015 - Apr 2020

  • Write feature articles on history, science, and cultural topics.• Conduct in-depth research from credible sources to support writing.• Capture compelling photographs to visually support written narratives. • Write educational articles on history, science, and cultural topics.• Conduct research from books and credible online sources for content.• Assist editorial team in refining and fact-checking article drafts.

  • Content Writer & Photographer

    Aug 2015 - Apr 2020

  • Web Content Writer

    Jun 2015 - Aug 2015
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  Digital Camera Indonesia Magazine

  Jun 2017 - Aug 2017

  Content Writer
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  Ydigital Asia

  Oct 2018 - Oct 2019

  Content Writer

  • Write and conceptualize engaging content aligned with brand and campaign goals.• Develop content strategies for digital campaigns and social media platforms.• Create social media content plans tailored to platform and audience behavior.Clients: AQUA, Mattel, Burger King, Under Armour, Crayola, etc.

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  Fortuna

  Oct 2019 - Aug 2021

  • Support strategy development through research, analysis, and creative collaboration.• Assist in crafting strategic plans across ATL and digital.• Collaborate with creative team to translate strategies into impactful ideas.Clients: Maybank, Pertamina, Kacang Dua Kelinci. • Create campaign concepts and write copy across ATL, digital, and social media.• Collaborate with art and strategy teams to develop compelling brand narratives.• Ensure copy aligns with brand voice, campaign objectives, and strategic direction.Clients: Pertamina, Dexa Medica, Maybank, UNICEF, etc.

  • Strategic Planner

    Feb 2021 - Aug 2021

  • Copywriter

    Oct 2019 - May 2021
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  OLRANGE

  Aug 2021 - Oct 2023

  Digital Strategist

  • Lead campaign strategy development aligned with client objectives and brand direction• Partner with creative team to deliver innovative, insight-driven campaign concepts.• Conduct research to uncover audience insights and growth opportunities.• Develop social media strategies integrated with broader marketing and brand plans.Clients: Hyundai, Nu Tea, blu by BCA Digital, etc.

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  Ambilhati

  Oct 2023 - Sept 2024

  Strategic Planner

  • Develop brand and communication strategies based on research and insights• Conduct research to uncover growth opportunities and audience behavior patterns.• Translate insights into compelling narratives and clear strategic recommendations.• Collaborate with creatives to deliver ideas across ATL and digital platforms.Clients: Spotify, Indomilk Kids, Gudang Garam Merah, etc.

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  Dentsu Creative

  Sept 2024 - Jan 2025

  Social Media Manager

  • Create strategic social media plans aligned with brand objectives and KPIs• Develop campaign strategy based on insights, trends, and audience behavior.• Supervise and mentor team to ensure strategy-aligned, high-quality output.• Manage content calendars and oversee timely execution across platforms.• Collaborate with cross-team functions to ensure cohesive brand communication.Client: vivo Smartphone (dedicated team).

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  Edelman

  Mar 2025 - now

  Digital Manager

  • Develop digital strategies aligned with client goals and campaign objectives.• Lead cross-functional teams to deliver integrated digital marketing solutions.• Advise clients with strategic insights and actionable digital recommendations.• Oversee campaign execution, performance monitoring, and optimization efforts.