Shelly Kamanitz

Experience

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  SK Design

  Jan 1998 - Oct 2004

  Creative Director | Designer

  Designed, produced and art directed main titles, opens, network identities, promo toolkits and graphic packages for national and global networks. Clients included HGTV, The Food Network, 20th Century Fox, Disney, TNT Latin America, TNN, ABC, CBS, NBC, TLC and Fine Living.• Created high-quality and cost-effective design solutions within tight deadlines.• Directed live action and product shoots for film and video.• Facilitated and maintained client and vendor relationships.• Managed all scheduling and accounting and kept projects within budget.• Supervised all production and post-production. Show less

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  The Comcast Network

  Nov 2004 - Jan 2009

  Design Director

  Built, managed and art directed a staff of nine designers for cable network with a reach of over nine million homes and more than 90 hours of original programming a week.• Elevated the visual presentation and on-air integrity of the network to a level comparable with major national networks, earning Emmy, BDA and Telly Awards.• Developed the skill set and productivity of the design department, resulting in significant reductions in fees paid to outside vendors.• Achieved network rebranding utilizing only in-house, cost-effective solutions. • Organized a team of four departments to facilitate and implement an innovative and extensive sports package, utilizing complex, state-of-the-art technology.• Collaborated with vice president of marketing to improve strategic network positioningand branding. Show less

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  Freelance

  Jan 2009 - now

  Creative Director | Designer

  I create compelling brand identity and marketing assets that resonate with diverse audiences across multiple platforms and industries. A key part of my approach includes consultation with clients to determine the level of brand enhancement that best achieves their marketing and business objectives and ensures sustainable impact.Specialties: brand consultation, strategy and design • logo design • digital and print marketing assets • art direction for photography and video • motion graphic design • brand style guides Show less

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  NewTV

  Nov 2010 - Jun 2019

  Director of Marketing & Creative Services

  Developed and directed all marketing, creative services, promotion, social media and community outreach for Emmy® Award-winning television studio. Repositioned the organization through rebranding across all media, resulting in increased revenue through high-profile sponsorships.• Recruited, art directed and managed a team of web, print and motion graphic designers to rebrand the organization.• Created marketing and promotional materials for individual channels, programs, events, departments and products.• Managed and wrote articles for quarterly newsletter, blog and website.• Managed and co-designed website and mobile site, newtv.org.• Hosted and managed NewTV Art Gallery receptions and exhibits.• Managed digital marketing specialist and social media initiatives. Show less

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  Bright Horizons

  Jan 2022 - Nov 2023

  Art Director

  Set brand creative and strategic direction in partnership with VP, Brand and Content. Oversaw development of promotional campaigns and creative assets that supported and enhanced the brand across all channels.• Led, art directed and coached multidisciplinary, in-house design team, bringing fresh direction and insight to the brand.• Collaborated with designers and copywriters to create a compelling integrated marketing campaign to attract and retain teachers; applicant numbers have doubled post-launch.• Redesigned email templates targeting B2B and B2E audiences with a more personalized and engaging layout, resulting in improved engagement metrics and enhancing overall campaign effectiveness.• Led the new branding effort for the Bright Horizons Global Tech Center in India.• Art directed and collaborated with internal and external UX design teams to create new client-focused apps.• Optimized workflow process in coordination with design, project management, and other internal and external teams.• Partnered with digital marketing and video teams, aligning creative vision with the brand and current trends.• Art directed and managed relationships with agencies, vendors and freelancers to maintain brand integrity and consistency. Show less