Sebastian Baciu

Experience

• 

  Conject

  Jan 2007 - Jun 2009

  Digital Marketing Consultant

  Write and edit content for the company website and corporate newsletter. Develop website landing pages to promote new products and help to coordinate various digital marketing initiatives.

• 

  Hetras GmbH

  Feb 2011 - Dec 2012

  Digital Marketing Consultant

  Write and edit content for the website and the corporate newsletter. Develop website landing pages to promote new products and coordinate various digital marketing initiatives.

• 

  Weber Shandwick

  Jan 2013 - May 2013

  Intern, Corporate and Tech Practices

  Develop and maintain relationships with contacts in the media on behalf of clients and help coordinate multi-channel media campaigns. Write, edit and translate press releases, media briefings, and media monitoring reports.

• 

  NABATAEANS

  May 2013 - May 2014

  Co-Founder and Editor

  Write and edit articles on EU trade relations, international finance, and global macroeconomics. Manage social media presence on Facebook, Twitter and LinkedIn.

• 

  European Central Bank

  Apr 2014 - now

  Lead multi-stakeholder communication projects on behalf of ECB business areas. Create content in various formats (including news stories, interviews, articles, infographics, team spaces, podcasts) together with a broad network of subject-matter experts. Advise stakeholders on communication campaign planning and execution.Translate business objectives into communication initiatives designed to engage staff and inform them of the ECB’s strategic priorities, policy work and other corporate topics.Establish KPIs and develop an analytics dashboard to measure the effectiveness and reach of internal formats. Draft analytics reports and integrate the insights into content strategy and editorial planning. Report findings to management.Manage the ECB Intranet as a business owner. Work with the product and technology team to continuously improve the platform. Launch and support new features, keeping abreast of the latest developments in web technology and internal communication. Conduct user research via stakeholder interviews, design benchmarking and user testing.Plan and deliver staff events (such as annual town halls) with executive board members and other senior stakeholders. Show less Plan, coordinate and manage content on ECB’s websites and other digital platforms. Work accurately under tight deadlines to create compelling written and visual digital content about the ECB’s core business (monetary policy and banking supervision) in close cooperation with subject matter experts. Distil complex topics into meaningful and concise messages using accessible language, develop relatable narratives, and ensure that content is useful to and understandable by diverse target audiences.Advise stakeholders throughout the organization on how to produce relatable and convincing communications products across multiple digital channels. Drive initiatives to build and safeguard the ECB’s brand. Define the ECB’s digital communication strategy, particularly concerning the role of websites and email newsletters.Use web analytics data and statistical research methods to evaluate the reach and effectiveness of digital communication products and campaigns. Develop, monitor, and interpret KPIs for digital content across the ECB’s websites and social media channels. Use SEO techniques to drive traffic, enhance page findability, and improve conversions. Build a content performance reporting framework and deliver regular updates to senior management and other stakeholders. Develop excellent interpersonal and inter-cultural relationship management skills to develop relationships with both internal and external stakeholders. Plan and organize usability and requirements-gathering workshops to inform digital platform development. Use proven design-based-thinking techniques such as card sorting to ensure accurate and exhaustive representation of the user perspective.Design and deliver immersive training sessions, workshops, and other events intended to familiarize web editors and other stakeholders with the website CMS, ultimately empowering them to use it autonomously. Show less

  • Internal Communication Specialist

    Dec 2019 - now

  • Communications Specialist

    Apr 2014 - Dec 2019
• 

  C3 Creative Code and Content GmbH

  Nov 2015 - Feb 2016

  Junior Editor

  Develop and implement content marketing strategies for clients across a range of industries e.g. finance, consumer goods and real estate investing. Write, edit and proofread news articles, social media posts and infographics.