Kathryn Gard

Experience

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  University of Tennessee

  May 2013 - Jun 2013

  Paid Undergraduate Research Internship

  Conducted independent archaeology research project as a part of a larger site excavation at the Indian Camp: French's Tavern SiteProject included conducted tests to determine limits of the site, excavating areas of interest, analyzing and interpreting data from the site

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  Tumblebears Gymnastics

  Jan 2014 - Mar 2015

  Dance Instructor

  Teach ballet, jazz, and hiphop to students 3-9 years of ageTeach gymnastics to preschool aged childrenHelped run the dance program and grow the curriculum

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  Clayton Homes

  Jan 2015 - Dec 2018

  Qualitative and Quantitative Research and AnalysisMarket ResearchEmployee EngagementBrand Awareness: Retail and FinanceCustomer Satisfaction (internal and external)Survey implementation using Qualtrics softwareFocus Group exercisesCustomer EthnographyUsability TestingUser Experience TestingReporting and presentationTableau dashboard and reporting developmentSQLRole in developing Insights Strategy Qualitative and Quantitative Research and AnalysisMarket ResearchEmployee EngagementBrand Awareness: Retail and FinanceCustomer Satisfaction (internal and external)Survey implementation using Qualtrics softwareFocus Group exercisesCustomer EthnographyUsability TestingUser Experience TestingReporting and presentation Qualitative and Quantitative Research and AnalysisMarket ResearchEmployee EngagementBrand Awareness: Retail and FinanceCustomer Satisfaction (internal and external)Survey implementation using Qualtrics softwareReporting and presentation Qualitative and Quantitative Research and AnalysisExternal and Internal ResearchSurvey implementation using Qualtrics softwareReporting and presentation

  • Market Research Analyst II, Consumer Insights

    Jun 2018 - Dec 2018

  • Market Research Analyst, Consumer Insights

    Jun 2017 - Jun 2018

  • Insights Specialist

    Dec 2015 - Jun 2017

  • Insights Coordinator

    Jan 2015 - Dec 2015
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  John Burns Real Estate Consulting

  Jan 2019 - Jul 2020

  Sr. Market Research Analyst

  Provided market research and analysis for custom consulting assignments, with expertise in statistical analytics and qualitative research. Clients included builders, developers, building product companies, investors, journalists, and other researchers. Completed a variety of quantitative and qualitative studies, especially online surveys and focus groups, to advise major business decisions. Based on this research, clients repositioned in the market, adapted feature offerings, redesigned product, and identified unmet consumer needs. Show less

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  E. & J. Gallo Winery

  Aug 2020 - Dec 2021

  Analyst 3 - Market Research

  Responsibility to provide ongoing research to the Spirits, Ready to Drink, and Commerce businesses in the organization, including brand health tracking, brand imagery, and purchase data on those segments. Contributed to the research initiatives of the larger marketing organization through involvement in the people, occasion, and product segmentation studies, consumer journey development, and several other ad hoc projects.

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  Black Rifle Coffee Company

  Dec 2021 - Oct 2022

  Market Research Manager
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  GALLO

  Oct 2022 - now

  • Insights Manager

    Jan 2023 - now

  • Market Research Program Manager

    Oct 2022 - Jan 2023