
Kyle Lawrason
Store Manager

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About me
Results-Driven Inside Sales Specialist | Building Strong Client Relationships & Driving Revenue Growth at Ikonics Imaging
Education

Northwestern Michigan College
2021 - 2025Associate of Arts and Sciences - AAS Business Administration and Management, General 3.8 GPAActivities and Societies: Phi Theta Kappa
Experience

Vail Resorts
Oct 2014 - May 2015Store ManagerI am an experienced retail professional with a passion for leadership, customer service, and operational excellence. I was the Store Manager for the mid mountain ski gear stores at Northstar California owned by Vail Resorts. My role involved overseeing all aspects of store operations, driving sales, and delivering exceptional customer experiences.As the Store Manager, I was responsible for:Operational Management: I ensured smooth daily operations, from opening to closing, while maintaining compliance with company policies and upholding high standards of store cleanliness and organization.Customer Service Excellence: I prioritized customer satisfaction by addressing inquiries, resolving complaints, and implementing strategies to enhance customer loyalty and overall shopping experience.Sales Leadership: I developed and execute sales strategies to meet and exceed targets, analyze sales data to identify trends, and capitalize on growth opportunities. Financial Oversight: I monitored financial performance, and ensured accurate cash handling and reporting on sales, profits, and losses.Skills & Qualifications:Leadership: Proven ability to lead, motivate, and develop a team.Customer Service: Strong commitment to delivering exceptional customer service.Sales & Marketing: Experience in driving sales and developing effective sales strategies.Operational Efficiency: Expertise in managing store operations and maintaining high standards.Financial Acumen: Proficiency in managing budgets and financial reporting.Technology Proficient: Skilled in MS Office and retail management software. Show less

Brick Wheels
May 2015 - Sept 2024As the Assistant Manager at Brick Wheels, I oversee all aspects of our sales operations to ensure a seamless and enjoyable customer experience while driving revenue growth. My responsibilities include managing and mentoring our sales team, setting and achieving sales targets, and developing effective sales strategies to promote our wide range of bicycles and accessories. I work closely with our marketing and service departments to align our efforts and create cohesive customer journeys, from initial interest to post-purchase support. By analyzing sales data and market trends, I identify opportunities for growth and areas for improvement, implementing innovative solutions to enhance our sales processes. Additionally, I foster strong relationships with customers and local cycling communities, ensuring that Brick Wheels is not only a retail destination but also a trusted resource for cycling enthusiasts. My commitment is to provide exceptional service, cultivate a motivated sales team, and contribute to the ongoing success and reputation of Brick Wheels. Show less As the Marketing Manager at Brick Wheels, I lead the development and execution of comprehensive marketing strategies designed to drive brand awareness, customer engagement, and sales growth. My role involves creating and managing multi-channel marketing campaigns, including social media, email marketing, content creation, and local events, to promote our extensive range of bicycles and accessories. I collaborate closely with the sales team to align marketing efforts with sales objectives, ensuring a seamless customer journey from discovery to purchase. Additionally, I analyze market trends and customer insights to identify opportunities for innovation and differentiation in our marketing approach. By fostering partnerships with local organizations and cycling communities, I enhance our brand's presence and strengthen our community ties. My goal is to not only attract new customers but also to build lasting relationships with existing ones, ensuring Brick Wheels Bicycle Shop remains the go-to destination for cycling enthusiasts. Show less As the Sales Team Lead at Brick Wheels Bicycle Shop, I am dedicated to driving the performance and success of our sales team through effective leadership and strategic planning. My role involves supervising, mentoring, and motivating team members to achieve and exceed sales targets while providing exceptional customer service. I develop and implement sales strategies, analyze market trends, and identify opportunities for growth to ensure our team remains competitive and knowledgeable about the latest cycling products and technologies. By fostering a collaborative and supportive environment, I encourage continuous learning and professional development within the team. I also work closely with other departments, such as marketing and customer service, to align our efforts and enhance the overall customer experience. My goal is to build strong relationships with our customers and community, ensuring Brick Wheels is recognized as the premier destination for all cycling needs. Through my commitment to excellence and innovation, I aim to contribute to the ongoing success and reputation of Brick Wheels Bicycle Shop. Show less
Assistant Manager
Sept 2020 - Sept 2024Marketing Manager
Jan 2019 - Sept 2024Sales Team Lead
May 2015 - Sept 2020

Bahama Boat Works LLC
Sept 2015 - Apr 2016Boat DetailerAs a Boat Detailer at Bahama Boat Works, I specialize in maintaining and enhancing the appearance and condition of a diverse range of boats. My role involves meticulous cleaning, polishing, and detailing both the interiors and exteriors of vessels to ensure they meet the highest standards of excellence. I take pride in my attention to detail and precision, whether I'm removing tough stains, restoring surfaces, or applying protective coatings. My responsibilities also include inspecting boats for any signs of damage or wear and coordinating with other team members to address maintenance needs promptly. With a strong commitment to customer satisfaction, I strive to deliver impeccable results that not only preserve the value of each boat but also enhance the overall boating experience for our clients. My dedication to quality and craftsmanship ensures that every boat leaving Bahama Boat Works shines with perfection. Show less

IKONICS Imaging
Sept 2024 - nowInside Sales SpecialistAs an Inside Sales Specialist at Ikonics Imaging, I proactively engage with customers to understand their needs and recommend our sandcarving and imaging products, building strong relationships and ensuring high levels of satisfaction. I handle inbound inquiries, make outbound calls, and collaborate with sales and marketing to identify sales opportunities, provide quotes, and process orders. By maintaining accurate records in the CRM system and staying up-to-date on product knowledge, I strive to meet or exceed sales targets. With a background in inside sales, I’m organized, self-motivated, and ready to contribute to a dynamic team while growing my career in a supportive environment. Show less
Licenses & Certifications

Salesforce Marketing Certifications
SalesforceApr 2025- View certificate

Microsoft Certified Application Specialist: Using Microsoft Office Excel 2007
MicrosoftDec 2022 
Workplace Safety
J. J. Keller & Associates, Inc.Sept 2025
Cannondale Certified
CannondaleJan 2022
Trek University Pro Certified
Trek BicycleOct 2023
Shimano S-TEC Certified
Shimano
Honors & Awards
- Awarded to Kyle LawrasonDean’s List Phi Theta Kappa May 2023 I am honored to have been named to the Dean's List at Northwestern Michigan College, a recognition awarded to students who demonstrate outstanding academic performance. This achievement reflects my dedication to excellence in my studies and my commitment to maintaining a high standard of academic success.Key Highlights:- Achieved a GPA of 3.8- Completed a rigorous course load with distinction.- Demonstrated strong time management and study skills.- Engaged actively… Show more I am honored to have been named to the Dean's List at Northwestern Michigan College, a recognition awarded to students who demonstrate outstanding academic performance. This achievement reflects my dedication to excellence in my studies and my commitment to maintaining a high standard of academic success.Key Highlights:- Achieved a GPA of 3.8- Completed a rigorous course load with distinction.- Demonstrated strong time management and study skills.- Engaged actively in classroom discussions and collaborative projects.- Balanced academic responsibilities with extracurricular involvement.This honor is a testament to my hard work, perseverance, and passion for learning. I am grateful for the support of my professors, peers, and family, and I look forward to continuing my academic and professional journey with the same level of commitment and enthusiasm. Show less
- Awarded to Kyle LawrasonTrek University Graduate Trek Bikes Jan 2017 I am proud to have completed the comprehensive training program at Trek Bikes University, where I developed a deep understanding of bicycle mechanics, customer service excellence, and the latest in cycling technology. This intensive course has equipped me with the skills and knowledge to provide top-tier service and support to cyclists of all levels.Key Highlights:- Mastery of advanced bicycle repair and maintenance techniques.- In-depth knowledge of Trek's product lineup… Show more I am proud to have completed the comprehensive training program at Trek Bikes University, where I developed a deep understanding of bicycle mechanics, customer service excellence, and the latest in cycling technology. This intensive course has equipped me with the skills and knowledge to provide top-tier service and support to cyclists of all levels.Key Highlights:- Mastery of advanced bicycle repair and maintenance techniques.- In-depth knowledge of Trek's product lineup, including the latest models and technologies.- Enhanced customer service skills, with a focus on providing personalized recommendations and support.- Participation in hands-on workshops and real-world scenarios to apply learned skills.- Networking with industry professionals and fellow enthusiasts.This award reflects my commitment to continuous learning and passion for the cycling industry. I am excited to leverage this expertise to contribute to the success of Brick Wheels and support the cycling community. Show less
Languages
- enEnglish
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