Jahnvi Agarwal

University of Glasgow

Activities and Societies: Knitting Group; Taylor Swift Society During my year at the University of Glasgow, I enrolled in key courses such as Global Consumer Behaviour, Marketing Communications and Tactics, Marketing Research, International Brand Management, Data Science for Marketing Analytics, Strategic Marketing Consultancy and Managing Across Cultures. I submitted a dissertation based on the Indian representation in Western Media and how that affects the Destination Image and Perception of India. This paper helped me put to test the analytical… Show more During my year at the University of Glasgow, I enrolled in key courses such as Global Consumer Behaviour, Marketing Communications and Tactics, Marketing Research, International Brand Management, Data Science for Marketing Analytics, Strategic Marketing Consultancy and Managing Across Cultures. I submitted a dissertation based on the Indian representation in Western Media and how that affects the Destination Image and Perception of India. This paper helped me put to test the analytical and strategic skills gained through my academic courses. I learned how to effectively communicate with students across various cultures and analyse marketing data to drive decisions strategically. Connecting with students across the university, I attended a Knitting group every fortnight where I learned how to knit and was part of the Taylor Swift Society. The group discussions and events, such as listening parties, helped me make friends outside my course. Show less

KC College

CIM | The Chartered Institute of Marketing

Critically analysed the Digital Customer Experience & Digital Optimisation of two brands,respectively analysing business operations, and providing insights and changes to current strategies.

The Cathedral and John Connon School

Activities and Societies: IAYP - Bronze Medal

JAI HIND COLLEGE, MUMBAI

Activities and Societies: Class Representative (2019-2021); Online PR team 2018; Digital Media team 2019; Event Management Detour 2019 In my bachelor’s course, most of my academic projects were very practical in nature. Throughout the three years of studies, I worked on the creation of short films, advertisements, and documentaries that were done in group assessments. The course modules ranged from subjects such as Effective Communication Skills, Photography, Psychology to specific Advertising subjects such as Advertising and Marketing Research, Digital Marketing, Ad Design, Understanding Cinema and Copywriting.… Show more In my bachelor’s course, most of my academic projects were very practical in nature. Throughout the three years of studies, I worked on the creation of short films, advertisements, and documentaries that were done in group assessments. The course modules ranged from subjects such as Effective Communication Skills, Photography, Psychology to specific Advertising subjects such as Advertising and Marketing Research, Digital Marketing, Ad Design, Understanding Cinema and Copywriting. In terms of extra-curricular activities, I participated in fests such as Kani and Detour. I was an active part of the Online PR team for Kani and the Digital Media team for Detour 2018, and part of the event management team in Detour 2019. During the second and third years of my course, I held the position of a class representative which taught me not only how to be more confident but also how to be a good leader. Show less

Social Media and Marketing Director

Associated with Jahnvi Agarwal