Elena Borodkina

Experience

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  International Graphic and Eco Poster Festival – Triennale 4 BLOCK

  Jan 2003 - Jan 2006

  Creative Art Director / Producer

  - Orchestrated an international team and jury comprising members from Ukraine, Russia, Czechoslovakia, Poland, Canada, China, and Japan.- Successfully fundraised for the development of a non-profit project.- Crafted the festival and competition's brand strategy.- Hosted international exhibitions and seminars.- Launched an online graphic poster school in preparation for the festival.

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  Multicultural Brand Agency PRO-OBRAZ

  Dec 2006 - Mar 2017

  Co-Founder

  1. I developed brand strategies and a visual content bank for major international companies, including UniCredit Bank, Raiffeisen Bank, Holcim, Mercedes-Benz, Rehau, DHL, and others.2. I organized and developed an Online Branding School program for creative individuals.3. I crafted a unique 'brand architecture development' methodology with a personalized touch, sidestepping clichéd approaches.

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  Fotoloft Fashion

  Jan 2009 - Jan 2011

  Creative Director I Brand Coach

  - Crafted and executed the business's brand strategy.- Assembled a creative team.- Designed a unique print concept for clothing and home accessories.- Launched two collections annually.- Participated in Paris Prêt-à-Porter and joined the French association "L'Art Antemporel."

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  Lenkarin studio

  May 2015 - now

  Founder | Personal Brand Coach (PCC ICF)

  Brand Strategy for Helping Businesses.

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  Impact Hub of STARTUPs "OUR FUTURE"

  Apr 2017 - Feb 2019

  Marketing Director / Lead of Instructional Design

  For my work on this project, I received the 'Best Impact Charity 2017' Award from the Union of Entrepreneurs.1. Developed project brand architecture: logo, slogan, brochures, website, and social media marketing.2. Formulated a methodology for marketing strategy and online education.3. Initiated the issuance process for brand certificates.4. Established a content database for media interactions.5. Assembled a creative team.6. Increased the number of participants in the federal project from 20 to 215 small business teams across 45 regions.6. Conducted over 300 hours of individual business coaching and 70 group sessions.7. Expanded the project's retail outlets from 200 to 1,700. Show less

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  NIKAMED

  Jan 2019 - Jan 2021

  Creative Director | Brand Coach

  As the Creative Director and E-Learning Uncovered, I led the overall creative and strategic direction for all areas of ORTEKA orthopedics, including: marketing and lead generation, private training and consultation, and publications. I also collaborated with various clients to design and deliver in-person and virtual training and consultation programs on various eLearning topics.Developed a branding strategy encompassing logo, tagline, messaging, and target audience. Hired a creative team to lead the digital strategy. Established and managed a visual content bank. Designed a display system for 200 retail locations. Conducted executive coaching. Achieved an 18% increase in flagship store profits during the first quarter. Show less

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  Alive Space LLC

  Oct 2022 - now

  Building education course for BusinessCreating AI-based assistants (LLM, RAG model)Building a visual content repository for expert's businesses.Crafting professional business profiles.Producing engaging video content.Developing social media marketing strategies.Designing innovative office layouts.Managing and refreshing presentation materials.

  • E-Learning Creative Director / Chief of AI Division

    Nov 2022 - now

  • E-Learning Creative Director / Chef of AI Devision

    Oct 2022 - Dec 2022