Maddie Mitchell

Experience

• 

  Lowry Solutions

  Aug 2014 - Aug 2014

  Marketing Intern

  Role Responsibilities:- Created landing pages, brochures and social media advertisements to send to potential and current customers. - Researched and analyzed competitor marketing material and digital content.- Organized and coordinated essential materials for trade shows the company attended.

• 

  Banana Republic

  May 2016 - Dec 2016

  Stylist/Sales Associate

  Role Responsibilities: - Exhibited creative skills by constructing store/window displays and by coordinating outfits for customers that suit their needs and match their style.- Provided customers with extensive product knowledge in order to answer their questions and resolve any complaints resulting in an increase in sales and customer loyalty. - Increased store profitability by up-selling products based on customer's past purchases and preferences.- Demonstrated the ability to work as a team player and successfully handle multiple priorities in a fast-paced retail environment. Show less

• 

  Consolidated Pathways

  Mar 2018 - Apr 2022

  Sales and business development of Dow/DuPont SILVADUR™ textile finish to top brands and retailers with focus on how SILVADUR™ can fit in the wearable technology segment and benefit of odor control and "built in freshness" attributes in fabrics.Role Responsibilities:- Business to Business Development: Apparel, Home, Performance Textiles- Strategic Prospect "Fit" - Technology Resignation with Customer/Vendor/Brand/Retailer- Relationship Building- Utilizing excellent and maintained communication to build trust and confidence for long-term business- Collaboration with International Antimicrobial Council for sample testing, fabric processing, testing specifications for customers- Project Management & Account Development- gaining adoption by national & global brands/retailers- Presentation Savvy- develop sales presentations for conference calls and in-person meetings customizing marketing promotion materials for client appeal- Onsite recruiter & training of new sales associates: understanding of textiles business, SILVADUR™ knowledge, and professional development Show less

  • Marketing Manager

    Jun 2019 - Apr 2022

  • Account Manager

    Mar 2018 - Jun 2019
• 

  Bee Lovely Botanicals

  Jan 2019 - May 2019

  Strategic Business Consultant

  Role Responsibilities:- Analyzed market trends and conducted market research to distinguish the company’s key distinctive competencies and to pinpoint strategic opportunities within the local business sector.- Identified marketing opportunities to increase customer reach and traffic on the company’s website and social media accounts.- Developed strategic positioning statements for target markets with a focus on the millennial generation. - Provided the company with rebrand ideas and an in-depth marketing plan to increase customer sales and drive brand loyalty. Show less

• 

  AcquireUp

  Apr 2022 - now

  - Prepares and executes comprehensive content strategies that align with company goals- Develops/manages editorial calendar for B2B content strategy- Manages content across all platforms including social media, podcast, website, email, etc.- Executes product marketing launches & develops strategic messaging for sales enablement and product collateral- Supports channel-based marketing opportunities - Identifies earned media opportunities- Builds relationships with new media contacts and maintains relationships with existing contacts- Provides editorial, creative, and technical support to team members Show less

  • Director of Marketing

    Mar 2023 - now

  • Marketing Content Manager

    Apr 2022 - Apr 2023